Dodo Pizza at a Glance. 1. One of the fastest-growing QSR chains globally 2. Modern innovative concept with healthy unit economics 3. Best-in-class proprietary IT platform 4. Passionate community driven by radically transparent culture

1. Company Presentation
December 2018

2. Dodo Pizza at a Glance
Founded in 2011 in Syktyvkar, Russia by Fedor Ovchinnikov, Dodo Pizza has
enjoyed strong and stable growth with currently 415 stores in 11 countries (1)
20 company-owned/395 franchised stores
Dominant #1 pizza chain in both Russia and Kazakhstan
Over 350 additional committed stores in the pipeline
1
One of the fastest-growing
QSR chains globally
Modern innovative concept
with healthy unit economics
Best-in-class proprietary
IT platform
Passionate community driven
by radically transparent culture
1
2
3
4
(1) As of 30 November 2018.
361
25
6
3
2
1
9
1 8 12 28
74
154
281
415(1) 433
603
2011
2012
2013
2014
2015
2016
2017
Today
2018E
2019E
Store Count

3. $11m $17m $44m
$108m
$215m
$359m
2014 2015 2016 2017 2018E 2019E
System Sales(1)
System sales have been growing
2–2.5x per annum since
inception
Dodo growth rate beats
best-in-class US benchmarks
More than 2x larger than second
largest competitor in Russia and
consistently increasing the gap
month by month
2
1
(1) Sales (including VAT but excluding sales tax where applicable) of all company-owned and franchised Dodo Pizza stores. Converted to USD monthly at end-of-period FX rate. Annual growth rates based on system sales in RUB.
(2) According to Nation’s Restaurant News 2018 rating.
(3) According to Business Analytica as of 31 October 2018.
One of the Fastest-Growing QSR Chains Globally
+149%
+116%
+120%
+67%
Fastest-Growing
US Chains(2)
2017
Sales
YoY
Growth
$270m +80%
$279m +51%
$367m +33%
Store Count in Russia(3)
+171%
352
176 163
61
220
116 111
52
As of 31 October 2018
As of 31 October 2017

5. Model balanced between dine-
in and delivery provides
adaptivity to various types of
locations and markets
§ 60% delivery/40% dine-in
average sales split
Modern family-friendly brand
focused on product and quality
with limited price promotions
Average store requires
$200–250k initial investment and
pays back in 2.5–3.5 years
3
2
(1) Year-over-year sales growth for all stores in the dine-in & delivery format older than 2 years in Russia.
(2) Average for last six full months for stores in the dine-in & delivery format older than 1 year in Russia. Sales converted to USD at 67.0 RUB/USD rate.
Modern Innovative Concept with Healthy
Unit Economics
Like-for-Like Dynamics(1)
Cornerstone Concept Foundations Dodo Position in the QSR Market
Dine-in
Delivery
Focus on
price/
value
Focus on
product/
image
Promoting delivery/
digital ordering
Promoting delivery/
digital ordering
Promoting
carry-out
Promoting
valueNow
2011
What How
Quick delivery and
convenient ordering
Delivery time guarantee,
superior digital products `
Focus on quality
and transparency
Open kitchen, webcams,
strong culture and values
Wide dine-in menu
with quick service
Pizza-by-slice, coffee,
grab & go products
Modern urban
third place
Hip design, music, free
Wi-Fi, coffee culture
Family- and kid-
friendly environment
Kids playgrounds, kids
menu, no alcohol
Average Store Monthly Performance(2)
Delivery &
carry-out Dine-in Total
Order Count 3,082 4,044 7,125
Average Ticket (RUB) 810 340 543
Sales (‘000 RUB) 2,495 1,375 3,870
Sales (‘000 USD) 36.3 20.5 57.8
0%
10%
20%
30%
40%
50%
Mar-17 May-17 Jul-17 Sep-17 Nov-17 Jan-18 Mar-18 May-18 Jul-18 Sep-18
First national TV
ad campaign

7. Unique web-based ERP system is
a key foundation of Dodo
franchise system
§ Unifies and streamlines
operations e.g. order
processing and tracking
§ Quick chain-wide
implementation of digital
innovations
§ Data collection and insights
In-house team of over 50
developers and growing
§ Agile and disruptive IT culture
spread all over the
organization
4
3
(1) Russia, September 2018.
Delivery Orders by Source(1)
Single IT Platform In-Progress
Case Study of Digital Innovation:
Pizza-by-Slice
DODO IS — Web-Based ERP System
Order routing
and tracking
Inventory and FC
management
Training and
quality control
system
Central
call centre
Website and
mobile apps
Workforce
management
Digital loyalty
program and
CRM
Best-in-Сlass Proprietary IT Platform
59%
28%
13%
Mobile
app
Website
Call centre
Digital price tag and timer
After 45 min the price automatically
drops by 70% and a discount alert is
displayed on TV-boards
System sends order for new pizza
when less than 3 pieces
are left on the shelf

9. Strong values-driven culture with
genuine staff and owner buy-in
Evidenced in continuous supply of
materials about the company,
key decision-makers and inner
workings in open sources
Efficient way of recruiting
like-minded franchisees,
employees, suppliers and other
stakeholders
Transparency and commitment
keep the team motivated and
up-to-date on all company
developments
5
4 Passionate Community Driven by Radically
Transparent Culture
Open books – public sales by store and
financial statements
Corporate meetings
streamed on YouTube
Live broadcast from kitchens
on our website
Founder and CEO active on social media English-language corporate blog

10. Support the roll-out on our home market of Russia & CIS
Build brand equity through continuous TV advertising
Increase supply chain capacity and reliability
Maintain quality through training system improvements and
strategic franchisee pool management
Prepare for international growth
Increase international awareness and collect franchisee leads
Prepare the legal base for international franchising and set up
an international office
Experiment with company-owned stores in select markets (e.g. China)
Further aggressive investments in IT
IT team to grow from 50 to 250 in next three years to speed up IT system
development and support international expansion
IPO in mid term
6
What’s in Store?