This document provides best practices for increasing patient adoption of telehealth services. It discusses barriers to telehealth adoption such as awareness, behavioral habits, and execution challenges. Some key recommendations include standing out with unique communications, targeting family decision makers, providing relevant health content, building trust in doctors, being present in person for marketing, tailoring messages to specific audiences using multiple channels, and optimizing the patient experience journey. The goal is to increase telehealth utilization from current low rates to reasonable long-term targets.
Academic Health Science Networks supporting strategic commissioningInnovation Agency
Dr Liz Mear, Chief Executive of the Innovation Agency, presented at NHS Confed 17 on Academic Health Science Networks (AHSNs) supporting strategic commissioning and bringing innovators, commissioners, clinicians and patients to together to develop closer collaboration and a demonstrably clearer understanding of NHS needs and opportunities.
Capturing health consumers and growing patients with TelehealthVSee
Telehealth Failures & Secrets to Success Conference 2017 by VSee
Speaker: Dr. Steve Ambrose
Founder/Host of RED HOT Healthcare Podcast
More info at: vsee.com/conference
HXR 2016: Narratives in Healthcare: Stories as Drivers of Change - Mary Burns...HxRefactored
Narrative shapes every aspect of the healthcare experience. It molds our understanding of the past and forms our expectations for the future. Narratives are even being employed as health interventions. This track will explore how narratives have and will drive both personal and systemic change in healthcare from the perspective of the provider, patient, designer, and researcher. We will discover how harnessing narrative as a tool can transform the experience and delivery of care.
Dr Liz Mear, Chief Executive of the Innovation Agency presented at NHS Confed 17 about the NHS’ role in growing local economies and how Academic Health and Science Networks (AHSNs) can generate economic growth in life sciences through their role as catalysts, connectors and collaborators by spreading innovation, advancing health technology and improving healthcare
NuLife Virtual revolutionizes the treatment of behavioral health conditions with our customer-focused, community-driven healthcare platform by modernizing how treatment is delivered and long-term health is managed. NuLife provides recovery professionals continuous innovation via tools to expand their reach, foster active engagement and improve outcomes for people in and seeking recovery. The NuLife platform provides an affordable, stigma-free environment to positively impact the lives of both members and their families affected by substance use and mental health challenges.
Building A Chronic Care Management Program That Can ScaleVSee
Achieving 100% COVID Readiness with Chronic Care Telehealth
Chronically ill patients in the US account for 76% of all physician visits. They are also the most susceptible to COVID and COVID-related illnesses. With COVID variants on the rise, telehealth and remote patient monitoring (RPM) are essential to keeping these patients safe, while providing quality care and improving outcomes.
In addition, studies have shown that remote patient monitoring improves patient self-management and leads to earlier interventions. It can also reduce emergency hospital visits 30%. In 2015 Medicare began reimbursing clinicians for using remote patient monitoring technology to manage chronically ill patients with 2+ chronic conditions with Chronic Care Management (CCM) codes. In more recent years, it also began reimbursing remote patient monitoring (RPM) services for a wider range of patients.
Find out how you can become COVID ready by laying the foundations for a successful telehealth Chronic Care Management program on the next Telehealth Secrets webinar. Join us live with CEO Ajay Gehlot, MD, MBA of CareConnect Health–one of the largest primary care providers in the state of Georgia
HXR 2016: Tracking the Body: Devices, Consumer Genomics, and Sensors- Aymen E...HxRefactored
As tracking has become more mainstream, consumers who were once only curious about their heart rate at the gym are now interested in diving deeper and learning more. This session takes a look at the technical side of the latest in telehealth solutions, genomic platforms, and hacks in the world of sensors and devices.
Speaker Presentation from U.S. News Healthcare of Tomorrow leadership summit, November 2-4, 2016 in Washington, DC. Find out more about this forum at www.usnewshot.com.
Public relations (PR) is about managing reputation. A career in PR involves gaining understanding and support for clients, as well as trying to influence opinion and behavior.
Academic Health Science Networks supporting strategic commissioningInnovation Agency
Dr Liz Mear, Chief Executive of the Innovation Agency, presented at NHS Confed 17 on Academic Health Science Networks (AHSNs) supporting strategic commissioning and bringing innovators, commissioners, clinicians and patients to together to develop closer collaboration and a demonstrably clearer understanding of NHS needs and opportunities.
Capturing health consumers and growing patients with TelehealthVSee
Telehealth Failures & Secrets to Success Conference 2017 by VSee
Speaker: Dr. Steve Ambrose
Founder/Host of RED HOT Healthcare Podcast
More info at: vsee.com/conference
HXR 2016: Narratives in Healthcare: Stories as Drivers of Change - Mary Burns...HxRefactored
Narrative shapes every aspect of the healthcare experience. It molds our understanding of the past and forms our expectations for the future. Narratives are even being employed as health interventions. This track will explore how narratives have and will drive both personal and systemic change in healthcare from the perspective of the provider, patient, designer, and researcher. We will discover how harnessing narrative as a tool can transform the experience and delivery of care.
Dr Liz Mear, Chief Executive of the Innovation Agency presented at NHS Confed 17 about the NHS’ role in growing local economies and how Academic Health and Science Networks (AHSNs) can generate economic growth in life sciences through their role as catalysts, connectors and collaborators by spreading innovation, advancing health technology and improving healthcare
NuLife Virtual revolutionizes the treatment of behavioral health conditions with our customer-focused, community-driven healthcare platform by modernizing how treatment is delivered and long-term health is managed. NuLife provides recovery professionals continuous innovation via tools to expand their reach, foster active engagement and improve outcomes for people in and seeking recovery. The NuLife platform provides an affordable, stigma-free environment to positively impact the lives of both members and their families affected by substance use and mental health challenges.
Building A Chronic Care Management Program That Can ScaleVSee
Achieving 100% COVID Readiness with Chronic Care Telehealth
Chronically ill patients in the US account for 76% of all physician visits. They are also the most susceptible to COVID and COVID-related illnesses. With COVID variants on the rise, telehealth and remote patient monitoring (RPM) are essential to keeping these patients safe, while providing quality care and improving outcomes.
In addition, studies have shown that remote patient monitoring improves patient self-management and leads to earlier interventions. It can also reduce emergency hospital visits 30%. In 2015 Medicare began reimbursing clinicians for using remote patient monitoring technology to manage chronically ill patients with 2+ chronic conditions with Chronic Care Management (CCM) codes. In more recent years, it also began reimbursing remote patient monitoring (RPM) services for a wider range of patients.
Find out how you can become COVID ready by laying the foundations for a successful telehealth Chronic Care Management program on the next Telehealth Secrets webinar. Join us live with CEO Ajay Gehlot, MD, MBA of CareConnect Health–one of the largest primary care providers in the state of Georgia
HXR 2016: Tracking the Body: Devices, Consumer Genomics, and Sensors- Aymen E...HxRefactored
As tracking has become more mainstream, consumers who were once only curious about their heart rate at the gym are now interested in diving deeper and learning more. This session takes a look at the technical side of the latest in telehealth solutions, genomic platforms, and hacks in the world of sensors and devices.
Speaker Presentation from U.S. News Healthcare of Tomorrow leadership summit, November 2-4, 2016 in Washington, DC. Find out more about this forum at www.usnewshot.com.
Public relations (PR) is about managing reputation. A career in PR involves gaining understanding and support for clients, as well as trying to influence opinion and behavior.
Digital health: How technology and social media is changing our practiseKartik Modha
Presentation given at Pulse Live 2013 in Birmingham by Dr Kartik Modha. Chairman and CEO of myHealthSpecialist.com, Founder and Chair of Tiko's GP Group.
Really putting such patients first means: 4 ensuring that such patients have continuity of care with a healthcare professional whom the patient knows and trusts; longer appointments as required;shared decision making and an agreed care plan; and easy access to care.
Trends From The Trenches - Consumer Data, Insights and InnovationAndrea Simon
Healthcare Innovation: Trends From The Trenches
Consumer Data, Insights and Innovation
Featured Speakers:
Andrea (Andi) Simon, PhD and President of Simon Associates Management Consultants
Linda MacCracken, VP, Truven Health Analytics and Adjunct Lecturer, Harvard School of Public Health
In the 3rd webinar, Linda MacCracken will review data analytics needed for Fee For Service and Fee for Value consumer engagement in today’s rapidly changing healthcare industry. Linda will review pressing business questions which focus on data analytics as effective, innovative ways to improve customer intimacy and enhance margin. She will share a case study and give practical tools to help you and your teams find better ways to serve your customers.
Andrea Simon PhD, webinar host, will introduce and conclude Linda's presentation with ways to tie data and information into valuable insights to help you better “see, feel and think” in new ways so you can “do” better in changing times.
Mosio's Clinical Trial Patient Recruitment and Retention Ebook (First Edition)Mosio
The first edition of Mosio's patient recruitment and retention ebook contains 68 tips and examples from clinical research industry professionals on ways to improve efforts to recruit, retain and engage clinical trial patients.
To get access to a free download of the 2nd Edition, visit http://www.mosio.com/prebook
For more information on how you can improve patient engagement while increasing workflow efficiencies in communicating with study participants using two-way text messaging, please visit us at http://www.mosio.com
This 5 minute presentation reveals why this content marketing formula is a proven lead gen + customer conversion tool for health practitioners. Healthy Practices Pick Health Freedom Network!
Running Head: SLP 2 1
SLP 2 4
SLP 2
DeMario J. Stackhouse
Trident University International
26 May 2019
Market Analysis
As noted in the earlier discussion, BestCare Long-Term Care Facility will be located at Tampa Bay in Florida due to the current and future high demand for long-term care services in this state. Besides, the market for long-term care in this area is growing. It is not saturated since most health care organizations have not fully exploited this particular area. The demand is also increasing because of the presence of a high number of older adults and understaffing of nurses which raises the need for long-term care services. The currently available facilities like Woodbridge Care Center and Palm Terrace Assisted Living Facility & Adult Day Care are unable to meet the increasing demand in Tampa Bay and Florida State as a whole. Although some health care organizations that were initially not offering long-term care are now considering providing this service, the demand is still not adequately met.
Therefore, since the market is growing, BestCare Long-Term Care Facility will integrate new approaches into the market as well as embrace the latest technology to differentiate from new competitors and become a significant market shareholder. Typically, the facility will adopt a differentiation marketing approach by distinguishing its services from rivals in the market (Kassem & Succar, 2017). It will offer high-quality, speedy, and accurate services that align with client demand. To achieve this, BestCare Long-Term Care Facility will hire highly trained nurses and professionals who will ensure that customers receive services that meet or surpass their expectations. Going forward, the facility will also ensure that its services are accessible by opening other branches that are close to clients. It will also offer options for clients to either receive the services within the facility or in their homes. This approach will give the hospital an edge in the market because clients would enjoy receiving services at their comfort zones which might be less costly (Coulter et al., 2015). Additionally, BestCare Long-Term Care Facility will also incorporate the latest technologies like efficient diagnostic equipment, EMR, and Big Data techniques that will ensure clients receive high-quality long-term care services. For instance, Big Data techniques will allow the facility to predict clients at risk of developing other diseases in the future, thus take appropriate early response.
Besides, the challenges of the marketplace that BestCare Long-Term Care Facility will be entering include underserved .
Lee Wales, VP Strategy Ashfield Healthcare Communications presented at Eyeforpharma 2017 on “The age of personalisation: adopting a customer-focused mindset to create more engaging and effective medical affairs programmes”.
How do we see the healthcare's digital future and its impact on our lives?Jane Vita
"Healthcare is undergoing major changes spurred on by, but not limited to, technology.
Digitalisation is changing the way we think about health, what taking care of it really entails, our personal role in healthcare systems and the way we interact with technology in the context of health.
In many ways, we are entering a post-institutional age of increased personal responsibility, which presents healthcare service providers and other players in the field with major opportunities and great risks. Technology has the potential to empower people and help them become more active in the management of their and their families’ health. This will change the relationship of the patient and the caregiver in profound ways." Mirkka Länsisalo
A co-creation with Mirkka Läansisalo and Sala Heinänen, at Futurice.
Healthcare is undergoing major changes spurred on by, but not limited to, technology.
Digitalisation is changing the way we think about health, what taking care of it really entails, our personal role in healthcare systems and the way we interact with technology in the context of health.
In many ways, we are entering a post- institutional age of increased personal responsibility, which presents healthcare service providers and other players in the eld with major opportunities and great risks. Technology has the potential to empower people and help them become more active in the management of their and their families’ health. This will change the relationship of the patient and the caregiver in profound ways.
Deploying Telehealth to 1.2 M Users - LA County Case StudyVSee
Innovating Equitable Telehealth for LA County
The Los Angeles County Department of Mental Health (LACDMH) is the largest county-operated mental health department in the United States, directly operating 85+ programs and contracting with close to 1,000 organizations and individual practitioners. It’s goal is to reach 1.2M of its 10M residents who are in need of mental health services.
Patient Engagement Strategies for Post COVID Success - Chris Nicholson | mPul...VSee
For more info: visit https://bit.ly/2TijLrV
Google gets over one billion health-related searches a day. Now is the time to leverage patients’ growing expectations for telehealth options to engage more deeply with them. Join our guest CEO of mPulse Mobile, Chris Nicholson and learn about effective patient engagement strategies you can put in place to create highly personalized healthcare experiences that drive patient outcomes--especially for the elderly and underserved populations.
Provided to you by: https://vsee.com
Deep Dive Into Telehealth Adoption Covid 19 and Beyond | Doreen Amatelli ClarkVSee
For more info: visit https://bit.ly/3pt6hp2
How has telehealth adoption changed following the pandemic and what are the implications for the future of telehealth? Join market research expert and owner of Way to Goal, Doreen Amatelli-Clark to talk about her latest findings from her COVID-19 study, covering surveys and in-depth interviews with doctors and healthcare practitioners from around the world.
Provided to you by: https://vsee.com
President Trump’s 2018 VA MISSION Act removed all geographic and licensing barriers for doing VA telehealth. This has made it possible to provide greater access and better care to more veterans. Join Sean O’Connor from the Oregon VA health system to learn:
- How is the VA using telehealth to deal with COVID-19 today?
- What are some key lessons learned from past telehealth deployments?
- What are key technology and clinic considerations that need to be taken into account?
- Where is VA telehealth going in the future?
Interested in becoming a community provider? More information at
https://www.va.gov/COMMUNITYCARE/providers/Veterans_Care_Agreements.asp
Panel: Telemedicine in Practice - Richard Thorp, MDVSee
Hear from physician Richard Thorp, MD who made the transition from doing in-person only visits to telemedicine. Learn from his experience and get practical advice for getting set up.
Physician Panel on Practicing Virtual Care: Marc Dean, MDVSee
Objectives:
Review the value and efficiency that telemedicine provides
Demonstrate real world examples of telemedicine impact and benefit
Highlight how telemedicine can become an integral component of today’s healthcare delivery
Discuss new trends and advances in technology and how they facilitate a virtual exam
Visit: https://vsee.com/blog/telemedicine-101-reimbursement/ for more info
Anjali and Mary Jean will present on the changing landscape of telemedicine reimbursement what it was in the past, where it is now during the National Emergency, and probable future outcomes based on her experience and insight. Additionally, she will provide practical guidance on coding to avoid fraud and abuse issues to avoid post-pandemic audits and investigations
Learning Objectives:
Allowable Telemedicine Reimbursement Past, Present, Future
Telemedicine Reimbursement Codes and How to Example
Considerations for Practicing Across State Lines and Documentation
Avoiding investigations: Fraud & Abuse
Getting Started With Telemedicine #3 - ReimbursementVSee
Visit: https://vsee.com/blog/telemedicine-101-reimbursement/ for more info
Anjali and Mary Jean will present on the changing landscape of telemedicine reimbursement what it was in the past, where it is now during the National Emergency, and probable future outcomes based on her experience and insight. Additionally, she will provide practical guidance on coding to avoid fraud and abuse issues to avoid post-pandemic audits and investigations
Learning Objectives:
Allowable Telemedicine Reimbursement Past, Present, Future
Telemedicine Reimbursement Codes and How to Example
Considerations for Practicing Across State Lines and Documentation
Avoiding investigations: Fraud & Abuse
More info, visit: https://vsee.com/blog/aacma-telemedicine-101-getting-started/
Get practical tips on choosing a technology platform that is right for your practice. Learn about how the right telehealth technology can save you and your staff valuable time in set up, onboarding, and patient flow. Set the right expectations about what telehealth can and cannot do. Find out best practices for launching your telehealth service fast.
Learning Objectives:
Learn important technology considerations for doing telemedicine & telehealth
Limitations of telehealth technology
Learn about other considerations for evaluating a vendor
What is the minimum technology setup necessary to start offering telehealth?
Getting Started With Telemedicine #2 - Malpractice | Webinar SeriesVSee
Visit: https://vsee.com/blog/telemedicine-101-malpractice-considerations/
Participants in this webinar will learn the risk management basics of medical practice using telehealth. From the simple telephone, to sophisticated, often EHR imbedded applications this mode of practice is becoming increasingly more ubiquitous especially during the current COVID-19 pandemic. Key topics to be covered include understanding state-based licensing regulations, informed consent, technology pitfalls and documentation guidelines. The speaker will also cover the recent changes in both federal and state regulations which allow physicians to begin practicing using telehealth with fewer barriers. Know the trends and risks before dialing in!
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfSachin Sharma
This content provides an overview of preventive pediatrics. It defines preventive pediatrics as preventing disease and promoting children's physical, mental, and social well-being to achieve positive health. It discusses antenatal, postnatal, and social preventive pediatrics. It also covers various child health programs like immunization, breastfeeding, ICDS, and the roles of organizations like WHO, UNICEF, and nurses in preventive pediatrics.
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Dr. David Greene Arizona
As we watch Dr. Greene's continued efforts and research in Arizona, it's clear that stem cell therapy holds a promising key to unlocking new doors in the treatment of kidney disease. With each study and trial, we step closer to a world where kidney disease is no longer a life sentence but a treatable condition, thanks to pioneers like Dr. David Greene.
How many patients does case series should have In comparison to case reports.pdfpubrica101
Pubrica’s team of researchers and writers create scientific and medical research articles, which may be important resources for authors and practitioners. Pubrica medical writers assist you in creating and revising the introduction by alerting the reader to gaps in the chosen study subject. Our professionals understand the order in which the hypothesis topic is followed by the broad subject, the issue, and the backdrop.
https://pubrica.com/academy/case-study-or-series/how-many-patients-does-case-series-should-have-in-comparison-to-case-reports/
R3 Stem Cells and Kidney Repair A New Horizon in Nephrology.pptxR3 Stem Cell
R3 Stem Cells and Kidney Repair: A New Horizon in Nephrology" explores groundbreaking advancements in the use of R3 stem cells for kidney disease treatment. This insightful piece delves into the potential of these cells to regenerate damaged kidney tissue, offering new hope for patients and reshaping the future of nephrology.
Medical Technology Tackles New Health Care Demand - Research Report - March 2...pchutichetpong
M Capital Group (“MCG”) predicts that with, against, despite, and even without the global pandemic, the medical technology (MedTech) industry shows signs of continuous healthy growth, driven by smaller, faster, and cheaper devices, growing demand for home-based applications, technological innovation, strategic acquisitions, investments, and SPAC listings. MCG predicts that this should reflects itself in annual growth of over 6%, well beyond 2028.
According to Chris Mouchabhani, Managing Partner at M Capital Group, “Despite all economic scenarios that one may consider, beyond overall economic shocks, medical technology should remain one of the most promising and robust sectors over the short to medium term and well beyond 2028.”
There is a movement towards home-based care for the elderly, next generation scanning and MRI devices, wearable technology, artificial intelligence incorporation, and online connectivity. Experts also see a focus on predictive, preventive, personalized, participatory, and precision medicine, with rising levels of integration of home care and technological innovation.
The average cost of treatment has been rising across the board, creating additional financial burdens to governments, healthcare providers and insurance companies. According to MCG, cost-per-inpatient-stay in the United States alone rose on average annually by over 13% between 2014 to 2021, leading MedTech to focus research efforts on optimized medical equipment at lower price points, whilst emphasizing portability and ease of use. Namely, 46% of the 1,008 medical technology companies in the 2021 MedTech Innovator (“MTI”) database are focusing on prevention, wellness, detection, or diagnosis, signaling a clear push for preventive care to also tackle costs.
In addition, there has also been a lasting impact on consumer and medical demand for home care, supported by the pandemic. Lockdowns, closure of care facilities, and healthcare systems subjected to capacity pressure, accelerated demand away from traditional inpatient care. Now, outpatient care solutions are driving industry production, with nearly 70% of recent diagnostics start-up companies producing products in areas such as ambulatory clinics, at-home care, and self-administered diagnostics.
One of the most developed cities of India, the city of Chennai is the capital of Tamilnadu and many people from different parts of India come here to earn their bread and butter. Being a metropolitan, the city is filled with towering building and beaches but the sad part as with almost every Indian city
Defecation
Normal defecation begins with movement in the left colon, moving stool toward the anus. When stool reaches the rectum, the distention causes relaxation of the internal sphincter and an awareness of the need to defecate. At the time of defecation, the external sphincter relaxes, and abdominal muscles contract, increasing intrarectal pressure and forcing the stool out
The Valsalva maneuver exerts pressure to expel faeces through a voluntary contraction of the abdominal muscles while maintaining forced expiration against a closed airway. Patients with cardiovascular disease, glaucoma, increased intracranial pressure, or a new surgical wound are at greater risk for cardiac dysrhythmias and elevated blood pressure with the Valsalva maneuver and need to avoid straining to pass the stool.
Normal defecation is painless, resulting in passage of soft, formed stool
CONSTIPATION
Constipation is a symptom, not a disease. Improper diet, reduced fluid intake, lack of exercise, and certain medications can cause constipation. For example, patients receiving opiates for pain after surgery often require a stool softener or laxative to prevent constipation. The signs of constipation include infrequent bowel movements (less than every 3 days), difficulty passing stools, excessive straining, inability to defecate at will, and hard feaces
IMPACTION
Fecal impaction results from unrelieved constipation. It is a collection of hardened feces wedged in the rectum that a person cannot expel. In cases of severe impaction the mass extends up into the sigmoid colon.
DIARRHEA
Diarrhea is an increase in the number of stools and the passage of liquid, unformed feces. It is associated with disorders affecting digestion, absorption, and secretion in the GI tract. Intestinal contents pass through the small and large intestine too quickly to allow for the usual absorption of fluid and nutrients. Irritation within the colon results in increased mucus secretion. As a result, feces become watery, and the patient is unable to control the urge to defecate. Normally an anal bag is safe and effective in long-term treatment of patients with fecal incontinence at home, in hospice, or in the hospital. Fecal incontinence is expensive and a potentially dangerous condition in terms of contamination and risk of skin ulceration
HEMORRHOIDS
Hemorrhoids are dilated, engorged veins in the lining of the rectum. They are either external or internal.
FLATULENCE
As gas accumulates in the lumen of the intestines, the bowel wall stretches and distends (flatulence). It is a common cause of abdominal fullness, pain, and cramping. Normally intestinal gas escapes through the mouth (belching) or the anus (passing of flatus)
FECAL INCONTINENCE
Fecal incontinence is the inability to control passage of feces and gas from the anus. Incontinence harms a patient’s body image
PREPARATION AND GIVING OF LAXATIVESACCORDING TO POTTER AND PERRY,
An enema is the instillation of a solution into the rectum and sig
2. STRICTLY PRIVATE AND CONFIDENTIAL
Mediconecta is the telehealth
leader in Latam
What We Do
We offer online on-demand healthcare via
videoconference accessible by web,
smartphone and Kiosks
• Spanish Speaking World
• Payors and employers
• 2M covered lives
• Operations in multiples countries
3. Est. Ambulatory
Care Visits*
600M
1,800M
2,400M
The Latam Telehealth Opportunity
Total Latam
population
Est. treatable
via telehealth**
*Ambulatory care visits including outpatient, primary care and others.. **74%, according to American Medical Association, ***$18 cost per telehealth visit = our
estimated average per consultation market price
The Latam Patient
STRICTLY PRIVATE AND CONFIDENTIAL
$32.4B
• Limited options for access to
quality medical care
• Long wait times and
inconvenience to see the doctor
• Innovation-friendly population,
with high penetration of
connectivity
Market
Opportunity***
4. Teleheath utilization still pretty low
• Roughly 7 - 10% in large insured/employee groups
• Compare to 3.8 yearly visits to the doctor (380%)
• Reasonable long-term target: 285% (35x today)
• At Mediconecta we have utilization ranging 12 – 25%
5. Telehealth Adoption Barriers
STRICTLY PRIVATE AND CONFIDENTIAL
1. Systemic - reimbursement, physician networks
2. Awareness & top of mind
still “new” element
an undesired need
3. Behavioral
habit
trust (and distrust)
preconceptions
4. Execution
the devil is in the details, and there are many!
6. Cut through and shine (Awareness)
1. Standout! Own the communications agenda
Cutout the middleman (yes, that’s generally your client)
Standout from the clutter
Dissociate yourself from…
2. You can’t time it right, so time it well
Use seasonality in your favor
Force the first use case
Buildup to your user’s 1st self initiated visit (and then champagne!)
7. Cut through and shine (Awareness)
3. Involve the family
“Head of healthhold” - identify and speak to them
Who else can influence?
4. Say it right from the subject on
Seek familiarity
Avoid promotional hooks / sounding cheap
Speak about utility
8. Take down the walls (Behavioral)
5. Content is king
Relevant, targeted, fresh – prevention… what to do if…
Make your own content
Healthcare professional grade works best
6. Yes, do state the obvious, over and over
Be descriptive
Your patients don’t think like you
9. Take down the walls (Behavioral)
7. Build trust
Showcase the doctors
When is it ok and when not
Leverage positive brand associations
10. Nail it (Execution)
8. Be there (in person that is)
Make it tangible, make it notorious, make it memorable
This is high ROI (4x impact and really spills over)
9. Use the right channel(sss) for them, not you
Segment your messages to your audience
Pick the right channels and use them simultaneously when appropriate
Build channel specific capabilities
11. Nail it (Execution)
10.Nail the PX
Know your visit chain, now shorten it (or at least postpone it)
Find the strong links and weak links (be obsessive at this)
Resist the temptation to embellish, less is far more than more