- The average iPhone user in the UK visits the App Store 5.8 times per week, spending an average of 11.5 minutes per visit.
- Peak App Store hours are between 6-9pm daily, with over 2 million visitors during this time.
- Younger users and those in London tend to visit the App Store most frequently.
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
Distimo : Comment les applications à succès monétisent leur base d'utilisateu...Thierry Pires
Découvrez le rapport Distimo sur le revenu moyen par téléchargement d'application (ARPD), comment celui-ci diffère par pays et par type de terminaux mobiles. Retrouvez mon billet à ce sujet sur mon blog http://marketing-webmobile.fr/2013/03/comment-les-applications-a-succes-monetisent-leur-base-dutilisateurs/
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
Distimo : Comment les applications à succès monétisent leur base d'utilisateu...Thierry Pires
Découvrez le rapport Distimo sur le revenu moyen par téléchargement d'application (ARPD), comment celui-ci diffère par pays et par type de terminaux mobiles. Retrouvez mon billet à ce sujet sur mon blog http://marketing-webmobile.fr/2013/03/comment-les-applications-a-succes-monetisent-leur-base-dutilisateurs/
The biggest upgrade to the Pro camera system with advanced low-light performance, macro photography, cinema mode and more. Super Retina XDR display with ProMotion. A15 Bionic, the fastest smartphone chip in the world. Exceptional durability of Ceramic Shield. A huge leap in battery life. This is iPhone 13 Pro.
iOS 13 Every New Feature iPhone You Need To Know AboutMobiloitte
iOS 13 is here and will deliver a slew of features to your iPhone when it launches, and it totally new features. So, let's see what are the new features in iOS 13.
Our Mobile App and Web development portfolio.
Oceans Technologies is a leading business software solutions provider that helps midsized organizations, established corporations & entrepreneurial ventures harness the power of the IT to improve operations and increase revenues.
Oceans Technologies encompasses a huge repository of IT skills that includes but is not limited to the customized development of robust digital signage solutions, web enabled business management systems, IT outsourcing services, knowledge management solutions,application services management,e-Business applications & intranet based.
Trinity Studio is one of the part of Oceans Technologies. Trinity Studio is a highly creative and professional 3D design studio proffers a spectrum of 3D Architec- tural designing, rendering and visualization, and many more innovative services to customers. We prof- fer tailor-made design solution based on different bespoke needs of customers. Either it’s Rendering, 3d Walkthrough or Animations, we bestow our stunning and unmatched creativity using the proficiency of our highly creative and a veteran team of Professionals.
For more detail visit us : www.oceanstechnologies.com
Rapidsoft Technologies is a specialist in everything an iPhone application development can be processed for. The company has been designing and developing groundbreaking, robust and comprehensive iPhone app solutions since the launch of App Store in 2008.
Like on Facebook
https://www.facebook.com/RapidsoftTechno
G+
https://plus.google.com/b/109035679386424718558/+Rapidsofttechnologies/posts
Follow on Twitter
https://twitter.com/Rapidsofttech
Follow on Linkedin
https://www.linkedin.com/company/rapidsoft-technologies-pvt--ltd-
iOS is Apple’s mobile operating system that runs the iPad, iPhone, and iPod Touch devices. iOS utilizes a multi-touch interface where simple features, and functionalities. Each version of iOS has been launched with multiple updated features every year. You will find the history of iOS versions 1.0 to 14 with system and app features.
The iPhone 12 Pro features four cameras: one front-facing camera and three back-facing cameras, including a telephoto, wide, and ultra-wide camera. ... The iPhone 12 Pro and iPhone 12 Pro Max are the first smartphones capable of shooting in 10-bit high dynamic range Dolby Vision 4K video at up to 60 frames per second.
This presentation on the opportunity in mobile applications was an executive briefing prepared for a client in the October of 2010. The content focuses on Apple devices and ecosystem, as requested by the client, and includes a discussion of web apps vs. native apps.
We often pit Google’s Android and Apple’s iOS against each other in different ways because comparing their features helps readers identify their key differences and decide how meaningful each discrepancy is to them, personally. We have hit a number of key points in the past, and now a newly published article identifies six areas where Android still has the edge over iOS and the iPhone.
The biggest upgrade to the Pro camera system with advanced low-light performance, macro photography, cinema mode and more. Super Retina XDR display with ProMotion. A15 Bionic, the fastest smartphone chip in the world. Exceptional durability of Ceramic Shield. A huge leap in battery life. This is iPhone 13 Pro.
iOS 13 Every New Feature iPhone You Need To Know AboutMobiloitte
iOS 13 is here and will deliver a slew of features to your iPhone when it launches, and it totally new features. So, let's see what are the new features in iOS 13.
Our Mobile App and Web development portfolio.
Oceans Technologies is a leading business software solutions provider that helps midsized organizations, established corporations & entrepreneurial ventures harness the power of the IT to improve operations and increase revenues.
Oceans Technologies encompasses a huge repository of IT skills that includes but is not limited to the customized development of robust digital signage solutions, web enabled business management systems, IT outsourcing services, knowledge management solutions,application services management,e-Business applications & intranet based.
Trinity Studio is one of the part of Oceans Technologies. Trinity Studio is a highly creative and professional 3D design studio proffers a spectrum of 3D Architec- tural designing, rendering and visualization, and many more innovative services to customers. We prof- fer tailor-made design solution based on different bespoke needs of customers. Either it’s Rendering, 3d Walkthrough or Animations, we bestow our stunning and unmatched creativity using the proficiency of our highly creative and a veteran team of Professionals.
For more detail visit us : www.oceanstechnologies.com
Rapidsoft Technologies is a specialist in everything an iPhone application development can be processed for. The company has been designing and developing groundbreaking, robust and comprehensive iPhone app solutions since the launch of App Store in 2008.
Like on Facebook
https://www.facebook.com/RapidsoftTechno
G+
https://plus.google.com/b/109035679386424718558/+Rapidsofttechnologies/posts
Follow on Twitter
https://twitter.com/Rapidsofttech
Follow on Linkedin
https://www.linkedin.com/company/rapidsoft-technologies-pvt--ltd-
iOS is Apple’s mobile operating system that runs the iPad, iPhone, and iPod Touch devices. iOS utilizes a multi-touch interface where simple features, and functionalities. Each version of iOS has been launched with multiple updated features every year. You will find the history of iOS versions 1.0 to 14 with system and app features.
The iPhone 12 Pro features four cameras: one front-facing camera and three back-facing cameras, including a telephoto, wide, and ultra-wide camera. ... The iPhone 12 Pro and iPhone 12 Pro Max are the first smartphones capable of shooting in 10-bit high dynamic range Dolby Vision 4K video at up to 60 frames per second.
This presentation on the opportunity in mobile applications was an executive briefing prepared for a client in the October of 2010. The content focuses on Apple devices and ecosystem, as requested by the client, and includes a discussion of web apps vs. native apps.
We often pit Google’s Android and Apple’s iOS against each other in different ways because comparing their features helps readers identify their key differences and decide how meaningful each discrepancy is to them, personally. We have hit a number of key points in the past, and now a newly published article identifies six areas where Android still has the edge over iOS and the iPhone.
More Ground To Break: Thella Bowens, President/CEO, San Diego County Regional...SITA
Focus on growth and evolution. Passenger processing is customer service - important to make the passenger journey as pleasant as possible.
Airport technology needs to meet the expectations of today's tech-savvy passengers. Constant focus to make sure they're connected and informed at every step of their journey through the airport.
San Diego Regional Airport is committed to providing innovative solutions to customers, passengers, airlines, concessions and others. And to provide a memorable experience.
Ground to break includes: location-specific technology to assist passenger journey; redefining check-in process; innovative ways to delight customers.
Airport provides flight information, baggage information, self-service check-in and re-accommodation. For international passengers, airport provides global entry, and planning to provide automated passport control (APC) kiosks.
"Just-in-time" information. Collaborative relationship with tenants to ensure airport services meet their business needs.
www.sita.aero/surveys
More Ground To Break – The CEO Perspective - Part 1:
Thella Bowens, President/CEO, San Diego County Regional Airport Authority
Differences Between Developing for iOS and Android.pdfTechugo
This article compares the difference between Android and iOS app development across 10 categories to understand the fundamental changes and determine the most suitable operating system platform to build an app for your business.
Several apps are exclusively available on iPhones. These include Appstore, iTunes, Safari and many more. UX/UI design and implementation, along with the integration of applications for iPhones and iPads are included in iPhone application development services.
This time AppTalk will focus on the everyday question of web applications vs hybrid applications vs native mobile applications. We'll provide guidance in making the business decision between these approaches. This will be presented through practical real-life cases. The focus will be on mobile applications rather than games.
This time AppTalk will focus on the everyday question of web applications vs hybrid applications vs native mobile applications. We'll provide guidance in making the business decision between these approaches. This will be presented through practical real-life cases. The focus will be on mobile applications rather than games.
Agenda:
14:00 Welcoming words, Karl Ots / Symbio
Responsive web
Dedicated mobile site
PhoneGap hybrid apps
Native HTML5 apps
Discussion & networking
Speaker:
Sebastian de Mel, frontend developer at Exove Oy.
Sebastian has been in the web business as a entrepreneur for over 5 years until recently when he joined the ranks of Exove Oy, whose customers include: Nelonen, Fiskars Bonnier publication and others. He studied algorithms in University of Tampere and has a Media-assistant degree. Technologies he uses in his daily work are: JavaScript (Underscore, jQuery, Zepto etc.), PhoneGap, eZ Publish, Drupal, Concrete5.
Event coordinator, Karl Ots: tel. 050 480 1102, email karl.ots [at] youngdevelopers.fi
CodeFrux Technologies the Best Mobile Application training Institute in Bangalore offers iPhone training for freshers and professionals at Koramangala . 08041714862 / 63
08065639331 (Mob)
contact@codefruxtechnology.com
<a> http://codefruxtechnology.com/iPhone-training-bangalore.aspx </a>
iOS app development is just as important in the same way as Android application development. IOS users are constantly growing because of the increasing popularity of Apple devices and Apple’s rapid technological advancement. This is why you’ll need iOS app developers to assist in creating applications to run on Apple devices.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...
An insight into i phone user behaviour within the app store surikate_gfk
1. An insight into
iPhone user
behaviour within PARIS - LONDON
the App Store
Prepared by GfK NOP & Surikate
December 2012 edition
2. About Surikate
SURIKATE GUARANTEES VISIBILITY IN THE APP STORE
CHARTS, A FIXED COST PER INSTALL, DETAILED APP
ANALYSIS AND BENCHMARKING.
2
Offer available in the UK and France
3. About this study
The focus was on App Store usage and
user behaviour within the store.
Key questions centred around:
Summary:
§ How often / when / where people are
accessing the store UK only
§ The role of the App Store in how people
discover apps Interviews in
§ How people navigate the store November 2012
§ Which factors influence their decision to
1591 iPhone owners, weighted*
download apps
to be representative of
audience
10 minute online questionnaire
All questions designed to
accommodate iOS5 and iOS6
3
Prepared for Surikate by GfK NOP | December 2012 *Weighted to profile of users on GfK Panels data
4. iPhone survey iPhone App store Usage :
iPhone users spend, on average, 11-and-a-half
Executive Summary
December 2012 Edition minutes on the App Store per visit
Executive Summary
The typical iPhone user
The UK iPhone user base shows some small bias towards a younger,
has
female audience, with London and the south east being an area of
high iPhone usage. 30 or fewer apps
on their phone,
Led by younger users, two-thirds claim to have upgraded to iOS6 – but a small hardcore of 7%
while one-in-three of those who haven’t yet upgraded, plan to do so claim to have more than
in the next month. 80 apps installed.
Around 10% of the 9 million UK iPhone users visit the App Store at least once a day.
However, more than half of all users claim to visit less than once a week, with older users the most
infrequent.
While there is little evidence The average iPhone user’s iPhone users are most
of a concentration of visits on App Store visit lasts for 11.5 likely
a particular day, we see that minutes – these are likely to be browsing at home,
peak App Store hours exist to be a combination of short although browsing on the
between 6-9pm everyday visits, and longer, more in- move is also common.
(with >2m visitors in this time). depth browsing sessions.
4
Prepared for Surikate by GfK NOP | December 2012 Base : 1547
5. iPhone survey iPhone App store Usage :
iPhone users spend, on average, 11-and-a-half
Executive Summary
December 2012 Edition minutes on the App Store per visit
Executive Summary
Whilst trusted recommendations (from friends and family) contribute, browsing
the App Store is the most popular way for users to discover new apps
The Top 25 (Top Charts for iOS6) plays a significant role in this app discovery journey
1/3 of apps installed on It is a regularly-used It is trusted: 75% of
feature: 74% of App Store iPhone users claim they
iPhones* are discovered by visitors are browsing the Top download apps they did not
users browsing through the 25 or Top Charts on a previously know about
having discovered them in
App Store Charts frequent basis
the Top 25 / Top Charts.
*excluding native apps
However, presence here alone is not sufficient to There exists a significant barrier for iPhone
drive usage – users need to see strong users to engage with Paid Apps, with few
Description, Reviews and Ratings to be claiming to navigate to the Paid Apps section
convinced to download on every visit – whereas almost three-
quarters will check Free apps each
time
5
Base : 1547
Prepared for Surikate by GfK NOP | December 2012
6. iPhone survey
December 2012 Edition
What does the
UK iPhone market
look like?
6
Prepared for Surikate by GfK NOP | December 2012
7. iPhone survey
December 2012 Edition
UK iPhone market demographics
East
Midlands
8%
4%
14%
18-‐24
53%
11%
London
15%
West
Midlands
8%
25-‐34
South
east
15%
Scotland
8%
16%
28%
35-‐44
North
west
11%
East
of
England
7%
45-‐54
Yorkshire/Humber
9%
North
east
5%
27%
South
west
9%
Wales
5%
47%
55-‐64
Northern
Ireland
2%
UK demographics
East
Midlands
7%
18-‐24
London
12%
West
Midlands
9%
51%
21%
12%
25-‐34
South
east
14%
Scotland
9%
17%
35-‐44
North
west
11%
East
of
England
9%
15%
Yorkshire/Humber
9%
Northeast
4%
18%
45-‐54
18%
South
west
9%
Wales
5%
55-‐64
Northern
Ireland
2%
49%
7
Prepared for Surikate by GfK NOP | December 2012 Base : 1591
8. iPhone survey
December 2012 Edition
High rates of employment and university education, along with
a greater-than-average salary, suggest an affluent audience
Employment Status Education Level
Employed
full
Lme
53%
2%
Employed
part
Lme
18%
53%
45%
In
educaLon
9%
ReLred
7%
No
qualificaLons
Homemaker
8%
O-‐Level
/
A-‐Level
/
GCSE
level
Not
employed
5%
Degree
or
postgraduate
level
Annual Salary
(UK:
43%)
(UK:
42%)
(UK:
16%)
Up
to
£15k
£20-‐29,999
£20k- 20 999 £40k- 49 999
£40-‐49,999
£70k
+
£70k+
12%
8%
18%
21%
13%
16%
12%
£15-‐19,999
£15k- 19 999 £30-‐39,999
£30k- 39 999 £50-‐69,999
£50k- 59 999
62%
earn
over
£30K
pa
8
Prepared for Surikate by GfK NOP | December 2012 Base : 1591
9. iPhone survey
December 2012 Edition
The App Store receives, on average:
PER DAY PER WEEK
0.81m 7.1m 4.5m 52.2m
Unique visitors
Visits Unique visitors
Visits
9
Prepared for Surikate by GfK NOP | December 2012 NB : Based on 9m UK iPhone owners
10. iPhone survey
December 2012 Edition
The majority of iPhone users have upgraded to iOS6
65% of iPhone users have upgraded to iOS6
(compared to 59% of iPad users and only 30% of iPodTouch users).
Upgrading behaviour appears linked to age – younger users (under-25s) are
most likely have upgraded already
A further 30% of those not having upgraded, intend to do so in the next
month – again led by the younger users
38% of iPhone users also own an iPad
22% of iPhone users also own an iPod
Touch
1 Prepared for Surikate by GfK NOP | December 2012
0
11. iPhone survey
December 2012 Edition
iPhone users: number of installed apps*
10
or
fewer
18%
11-‐20
27%
21-‐30
19%
31-‐40
12%
41-‐50
8%
51-‐60
5%
61-‐70
3%
71-‐80
2%
More
than
80
6%
*Excluding
pre-‐installed
apps
11
Prepared for Surikate by GfK NOP | December 2012 Base : 1591
12. iPhone survey
December 2012 Edition
When and where are they
using the App Store ?
12
Prepared for Surikate by GfK NOP | December 2012
13. iPhone survey iPhone survey
December 2012 Edition December 2012 Edition
The average iPhone user visits the App Store just under 6
times a week
Average for all iPhone users:
5.8 visits per week
Average
visits
per
week
26.9
14.6
4.6
1.0
0.2
31%
32%
9%
10%
10%
4%
4%
At
least
once
every
day
4-‐6
days
a
week
1-‐3
days
a
week
1-‐3
days
a
month
1
day
every
2
or
3
Less
than
1
day
every
3
Never
months
months
Freq
of
visit
Question: personally, how often do you visit the App Store on your iPhone ?
13
Prepared for Surikate by GfK NOP | December 2012 Base : 1591
14. iPhone survey iPhone survey
December 2012 Edition December 2012 Edition
On average, there are 52.2 million visits on the App Store
every week
Mon
Tue
Wed
Thur
Fri
Sat
Sun
Midnight-‐3am
0.41
0.23
0.24
0.16
0.26
0.22
0.19
3am-‐6am
0.15
0.20
0.23
0.15
0.16
0.12
0.08
6am-‐9am
0.88
0.73
0.77
0.74
0.73
0.56
0.43
9am-‐12
noon
1.65
1.14
1.09
1.12
1.11
1.35
1.28
12
noon-‐3pm
1.31
1.07
1.25
1.12
1.14
1.41
1.28
3pm-‐6pm
1.36
1.28
1.25
1.33
1.37
1.44
1.47
6pm-‐9pm
2.45
2.33
2.48
2.56
2.61
2.51
2.25
9pm-‐Midnight
0.90
0.86
0.88
1.03
1.07
1.21
1.00
Millions of iPhone App Store visitors in each period
Ques%on:
thinking
about
the
last
week,
could
you
tell
us
on
which
days
and
%mes
you
visited
the
App
Store?
14
Prepared for Surikate by GfK NOP | December 2012 Base : 763
15. iPhone survey iPhone survey
December 2012 Edition December 2012 Edition
Example scenario : Friday evening, 6pm – 9pm
Mon
Tue
Wed
Thur
Fri
Sat
Sun
2.45
2.33
2.48
2.56
2.61
2.51
2.25
iPhone users browsing the App Store on a typical
Friday evening in the UK, between 6pm-9pm will be:
• 1.44m men
• 1.17m women
• 1.28m under-35s (0.39m under-25s)
• 0.52m users in London and the south east
• 0.81m users in the North of England
Based on 9 million iPhone users in UK
Question: thinking about the last week, could you tell us on which days and times you visited the App Store?
15
Prepared for Surikate by GfK NOP | December 2012 Base : 763
16. iPhone survey iPhone survey
December 2012 Edition December 2012 Edition
There is an obvious preferred time for users to browse the Store.
However, there is little difference between the days of the week.
When are users browsing Top Charts/ Hotspot: 6-9pm
25?
Monday
11%
6am
–
9am
5%
Tuesday
7%
9am
–
12
noon
13%
Wednesday
10%
12
noon
–
3pm
16%
Thursday
9%
3pm
–
6pm
18%
Friday
14%
6pm
–
9pm
52%
Saturday
19%
9pm
–
Midnight
29%
Sunday
12%
Midnight
–
3am
3%
Any
day*
62%
3am
–
6am
0%
Question: in general, what days do you check the Question: in general, what times of day do you
Top 25 / Top Charts ? check the Top 25 / Top Charts? Base: 1149
*NB : ‘Any day’ could not be chosen in
16
Prepared for Surikate by GfK NOP | December 2012
conjunction with any other day
17. iPhone survey iPhone survey
December 2012 Edition December 2012 Edition
Despite the iPhone being a mobile device, the vast majority of
users are browsing at home
At
home
Commu6ng
On
the
move
On
public
With
friends
At
work
On
the
toilet
transport
86%
13%
23%
21%
17%
22%
11%
94% of iPad users and
93% of computer/laptop users are
browsing the App Store at home.
Question: typically where would you be when you visit the App Store on your iPhone?
17
Prepared for Surikate by GfK NOP | December 2012 Base : 1529
18. iPhone survey
December 2012 Edition
How are they browsing
the App Store?
18
Prepared for Surikate by GfK NOP | December 2012
19. iPhone survey
December 2012 Edition
Within the App Store, which features do you browse?
All iPhone users iOS5 iPhone users iOS6 iPhone users
Top
25
/
Charts
30%
Top
25
/
Charts
26%
Top
25
/
Charts
32%
Search
28%
Search
25%
Search
30%
Categories
20%
Categories
19%
Categories
21%
Featured
12%
Featured
9%
Featured
14%
Genius
Bufon*
4%
Genius
Bufon*
Genius
Bufon*
4%
Question: which of the following features of the App Store do you use?
19
Prepared for Surikate by GfK NOP | December 2012 Base : 1547
20. iPhone survey iPhone survey
December 2012 Edition December 2012 Edition
What areas do iPhone users browse within the Top 25/Charts?
13%
11%
8%
28%
40%
74%
EveryLme
55%
Ohen
40%
Rarely
38%
Never
26%
25%
24%
1%
6%
11%
Free
Apps
App
Categories
Paid
Apps
Grossing
Apps
Question: and within the Top25 / Charts do you browse...?
20
Prepared for Surikate by GfK NOP | December 2012 Base : 1149
21. iPhone survey iPhone survey
December 2012 Edition December 2012 Edition
Gaming, entertainment and music apps are the most popular
categories
Top 12 Categories Top 5 app categories for :
Games
70%
1. Games
Entertainment
59%
2. Entertainment
3. Food & Drink
Music
42%
4. Music
Books
39%
5. Books
Food
&
Drink
38%
News
37%
Lifestyle
35%
Top 5 app categories for :
Social
Networking
35%
Photo
&
Video
32%
1. Games
Travel
31%
2. Entertainment
3. Sports
Health
&
Fitness
31%
4. Music
Sports
31%
5. News
Question: which of the following categories do you browse in the App Store?
21
Prepared for Surikate by GfK NOP | December 2012 Base : 1049
22. iPhone survey iPhone survey
December 2012 Edition December 2012 Edition
Getting an app high in the charts is key, because over half of
users do not get beyond the first 25 when browsing
How far do iPhone users 2% do not look past the first 3
look when browsing?
21% do not look past the first 10
57%* do not look past the first 25
81% do not look past the first 50
92% do not look past the first 100
8%
look beyond the first 100
Question: when browsing, typically and approximately how far will you get?
22
Prepared for Surikate by GfK NOP | December 2012 Base : 1149
23. iPhone survey iPhone survey
December 2012 Edition December 2012 Edition
The Top 25 / Charts plays an influential role in the way iPhone
users find and choose apps
Using the Top 25 / Charts Each time I check, I'm willing to give Apps in the
I will often download there are new anything in the Top25/Top
apps which I did not apps to see in the Top25 / Charts a Charts are
previously know about Top 25 / Charts closer look usually original
75% 67% 64% 63% 58% 57% 49% 37%
agree
I trust the Top 25 / Apps in the Top25/ I typically just
Apps in the Top 25 /
Charts to show me the Top Charts are look at the app
Charts are usually
best available usually high quality in first place in
interesting
apps detail
Question: to what extent do you agree with the following statements...?
23
Prepared for Surikate by GfK NOP | December 2012 Base : 1149
24. iPhone survey iPhone survey iPhone users spend, on average, 11-and-a-half
December 2012 Edition December 2012 Edition minutes on the App Store per visit
The average iPhoner spends 11.5 minutes in the App Store
per visit
Student,
18-‐24
years
Female,
25-‐44
years
Londoner
I visit the App Store nearly 8 times I visit the App Store 5 times a I visit the App Store 7 times a
a week and I spend on average week and I spend on average week and I spend on average
over 11 minutes per visit. I am nearly 12 minutes per visit. 12 minutes per visit. I am most
likely to be covering a lot more My favourite likely to be at home or on the
content in categories to browse are: move when I consult the App
the App Store than my older - Games Store
counterparts (as a result of more - Entertainment
visits per week, yet a similar - Food& drink
average time per visit)
24
Prepared for Surikate by GfK NOP | December 2012 Base : 112, 693, 233
25. iPhone survey iPhone survey iPhone users spend, on average, 11-and-a-half
December 2012 Edition December 2012 Edition minutes on the App Store per visit
The app purchase
journey
25
Prepared for Surikate by GfK NOP | December 2012
26. iPhone survey iPhone survey iPhone users spend, on average, 11-and-a-half
December 2012 Edition December 2012 Edition minutes on the App Store per visit
Where do iPhone users usually discover apps…
82%
66%
33%
21%
15%
14%
10%
Browsing
the
App
Friends
or
family
Social
networking
AdverLsing
within
TV
Specialist
magazines
Blogs
or
sponsored
Store
sites
apps
or
websites
posts
online
33%
32%
15%
14%
10%
16%
15%
…and what % of their installed apps were found through each source?
Question: how do you discover apps?
Question: what % of your apps were found through ….? Base: 175-1547
26
Prepared for Surikate by GfK NOP | December 2012 Base : 175 - 1547
27. iPhone survey iPhone survey iPhone users spend, on average, 11-and-a-half
December 2012 Edition December 2012 Edition minutes on the App Store per visit
Price is the biggest factor in deciding whether to download an
app, followed by the app description and reviews
Most influential factors in deciding to download
Price
65%
DescripLon
42%
Reviews
41%
RaLng
35%
An app’s presence in the Top 25 /
Charts is not a top influence:
RecommendaLon
from
friend
26%
The information about the app within
Screenshots
20%
the store (Description, Reviews,
Rating…) is key to increasing
Presence
in
Top
25
/
Charts
8%
downloads.
Reviews
in
specialist
media
6%
Reviews
on
social
networking
sites
5%
The
number
of
my
friends
who
“liked”
it
(iOS6
only)
2%
Question: which factors are most influential to you when deciding whether to download an app?
27
Prepared for Surikate by GfK NOP | December 2012 Base : 1547
28. iPhone survey iPhone survey iPhone users spend, on average, 11-and-a-half
December 2012 Edition December 2012 Edition minutes on the App Store per visit
While word of mouth app recommendation is common, it
requires a much better (or worse) experience to generate a
written review or user rating
I look for apps from
I usually rate the my favourite brands 44% I would only
27% apps I download 31% download apps
from brands I
80% recognise
agree
I will recommend apps I often download
I like to friends and apps I read about
33% family online
When I visit the App
Store, I always know
48%
what I’m looking for
I like to keep up-to-
I usually review the apps 47% date with the latest
I download apps
36%
I often download
apps just to test I would never
them properly 52% download a paid
42% app
C5: to what extent do you agree or disagree with the following statements?
28
Prepared for Surikate by GfK NOP | December 2012 Base : 1547
29. iPhone survey iPhone survey iPhone users spend, on average, 11-and-a-half
December 2012 Edition December 2012 Edition minutes on the App Store per visit
Appendix
29
Prepared for Surikate by GfK NOP | December 2012
30. iPhone survey iPhone survey iPhone users spend, on average, 11-and-a-half
December 2012 Edition December 2012 Edition minutes on the App Store per visit
Top Categories by Age
Top 5 app
categories for categories for categories for
Games
70%
59%
18-24s: 25-34s: 35-44s:
Music
42%
39%
1. Games 1. Games 1. Games
Food
&
Drink
38%
2. Entertainment 2. Entertainment 2. Entertainment
37%
3. Music 3. Social Networking
Lifestyle
35%
3. Food & Drink
4. Social Networking 4. Music 4. News
35%
5. Photo/Video 5. Lifestyle 5. Lifestyle
Photo
&
Video
32%
31%
Health
&
Fitness
31%
31%
ULliLes
30%
categories for
29%
categories for
EducaLon
26%
45-54s: 55+:
20%
NavigaLon
19%
19%
1. Games 1. Travel
Business
18%
2. Entertainment 2. Books
16%
3. Music 3. News
Medical
13%
4. Books 4. Utilities
8%
5. News 5. Games/Entertainment
Newsstand
8%
Question: which of the following categories do you browse in the App Store?
30
Prepared for Surikate by GfK NOP | December 2012 Base : 1049
31. iPhone survey iPhone survey iPhone users spend, on average, 11-and-a-half
December 2012 Edition December 2012 Edition minutes on the App Store per visit
About
Surikate
Surikate
is
specialized
in
the
markeLng
of
mobile
applicaLons.
Since
2010,
Surikate
has
worked
alongside
over
300
different
clients
including
some
of
the
biggest
agencies
(OMD,
Group
M,
Zenith
OpLmedia…)
and
brands
(Red
Bull,
Nike,
Samsung…)
to
ensure
the
successful
launch
/
promoLon
of
their
mobile
applicaLons.
Thanks
to
its
innovaLve
soluLons,
Surikate
rapidly
established
itself
as
leader
on
the
French
market
and
opened
up
its
London
office
in
September
2012.
Surikate’s
experLse
lies
in
its
combinaLon
of
knowledge
for
mobile
applicaLon
promoLon
and
its
strong
grasp
of
high
performance
tools.
Contact:
Noemi
McKee
(noemi@surikate.com)
About
GfK
GfK
is
one
of
the
world’s
largest
research
companies,
with
more
than
12,000
experts
working
to
discover
new
insights
into
the
way
people
live,
think
and
shop,
in
over
100
markets,
every
day.
GfK
is
constantly
innovaLng
and
using
the
latest
technologies
and
the
smartest
methodologies
to
give
its
clients
the
clearest
understanding
of
the
most
important
people
in
the
world:
their
customers.
In
2011,
GfK’s
sales
amounted
to
EUR
1.37
billion.
To
find
out
more,
visit
www.gs.com
or
follow
GfK
on
Twifer:
hfps://twifer.com/GfK_en
Contact:
David
Pritchard
(David.Pritchard@gS.com)
//
Fran
Darby
(Frances.Darby@gs.com)
31