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 What are they
trying to get done?
Don’t talk dollars up front. The first
question in partnerships is what are they
trying to get done (and how can you help
them get there)?
 Watch and listen
Wait and see how they drive the
conversation. Are they interested in
getting to know you and what your goals
are, or do they spend the whole meeting
talking about themselves)?
 Does it fit?
Does this partnership fit? Do you have the
same target market? Do you share
common values?
 Trust your gut
Finally, what does your gut tell you? If your
gut tells you something is not quite right,
it’s usually time to walk away.

What are your
commercial
arrangements?
This is often after multiple conversations.
If you’re both still keen to partner, then
bring in the financials. Ask 'What are your
commercial arrangements?’ - let them
show their cards first.
5 questions to assess potential
partners & joint ventures
Look beyond the legals. Reference checks and legal advice are certainly robust
ways to assess a partnership. Before you get the lawyers involved or discuss
commercial arrangements, you can do your own vetting using this checklist.

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Do your homework - 5 questions to assess potential partners and joint ventures

  • 1.  What are they trying to get done? Don’t talk dollars up front. The first question in partnerships is what are they trying to get done (and how can you help them get there)?  Watch and listen Wait and see how they drive the conversation. Are they interested in getting to know you and what your goals are, or do they spend the whole meeting talking about themselves)?  Does it fit? Does this partnership fit? Do you have the same target market? Do you share common values?  Trust your gut Finally, what does your gut tell you? If your gut tells you something is not quite right, it’s usually time to walk away.  What are your commercial arrangements? This is often after multiple conversations. If you’re both still keen to partner, then bring in the financials. Ask 'What are your commercial arrangements?’ - let them show their cards first. 5 questions to assess potential partners & joint ventures Look beyond the legals. Reference checks and legal advice are certainly robust ways to assess a partnership. Before you get the lawyers involved or discuss commercial arrangements, you can do your own vetting using this checklist.