SlideShare a Scribd company logo
via PSFK – an interview with Graham Hill, the founder of Treehugger and
   LifeEdited

   DO MORE WITH LESS – 5 IDEAS


03/05/2012                        www.fjrcom.com                             1
1. Space
• Rent is expensive.
   – What space do you really
     need?
   – More home working?
   – Can space have multiple
     functions?
   – Share space with
     complementary companies?




03/05/2012             www.fjrcom.com   2
2. Initiatives


• 3 priorities = no priorities
• Edit non-essential initiatives
• Less things, done better




03/05/2012                   www.fjrcom.com   3
3. Products
• More isn’t better despite our
  psyches
• Consumers want options but
  too many = paralyzed
  customers
• Less products = focus, more
  specific marcoms, more
  sales, increased volume &
  cheaper manufacturing &
  distribution costs



03/05/2012                 www.fjrcom.com   4
4. People

• Look for;
   – flexibility
   – multifunctionality
   – those that get stuff done!
   – long term hires




03/05/2012                 www.fjrcom.com   5
5. Core focus

• Know what you’re really
  good at and focus on it
• Outsource the others to
  solid specialist partners
• Stay lean & nimble to easily
  change with the times




03/05/2012                  www.fjrcom.com   6

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Do more with less 5 ideas

  • 1. via PSFK – an interview with Graham Hill, the founder of Treehugger and LifeEdited DO MORE WITH LESS – 5 IDEAS 03/05/2012 www.fjrcom.com 1
  • 2. 1. Space • Rent is expensive. – What space do you really need? – More home working? – Can space have multiple functions? – Share space with complementary companies? 03/05/2012 www.fjrcom.com 2
  • 3. 2. Initiatives • 3 priorities = no priorities • Edit non-essential initiatives • Less things, done better 03/05/2012 www.fjrcom.com 3
  • 4. 3. Products • More isn’t better despite our psyches • Consumers want options but too many = paralyzed customers • Less products = focus, more specific marcoms, more sales, increased volume & cheaper manufacturing & distribution costs 03/05/2012 www.fjrcom.com 4
  • 5. 4. People • Look for; – flexibility – multifunctionality – those that get stuff done! – long term hires 03/05/2012 www.fjrcom.com 5
  • 6. 5. Core focus • Know what you’re really good at and focus on it • Outsource the others to solid specialist partners • Stay lean & nimble to easily change with the times 03/05/2012 www.fjrcom.com 6