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Do I need an ad agency to be
good at Facebook Ads?
Frank Cohen, fcohen@clevermoe.com, +1 408 364 5508, September 2, 2020
Webinar recording
• These slides are from a webinar hosted by Frank Cohen
• Watch the webinar recording at
https://clevermoe.com/better-digital-advertising-now/
• Digital advertising expert Frank Cohen hosts a series of
webinars on to make marketing faster, easier, and less
expensive in the era of Digital Ad Network AIs
You and me, we’re in a club now . . .
Marketers never have enough time, money, people
Marketers needs to be wary of Marketing AIs
Digital Ad Networks AIs work for them, not you
Marketers need their own Marketing AI
• Marketers need to conceptualize an ad
• To experiment until it works
• To be within budget and schedule
• To roll with the changes
• And still feel like hugging someone
Marketers
How We WorkKnow market segments?
Don’t know segments?
Place ads in minutes
Tracking Pixel across all networks
Expand networks
Digital Ad Networks
Here’s why
Detailed Analysis
Campaign type
FB Pixel
Demographics
Interests Speed Control
How does their AI work?
Once you get good…
LinkedIn Ads
Facebook Ad Manager
Twitter Ad Manager
+ 60 More
How was this valuable to you?
clevermoe.com/better-digital-advertising-now
You and me, we’re in a club now . . .
Lets meet again, and often
ContactLets meet again, and often
Frank Cohen, fcohen@clevermoe.com,
+1 408 364 5508
Bonus
Free Clever Moe account
1 hour strategy meeting with Frank
Automatic management as your ads run

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Do i need an ad agency to be good at facebook ads

  • 1. Do I need an ad agency to be good at Facebook Ads? Frank Cohen, fcohen@clevermoe.com, +1 408 364 5508, September 2, 2020
  • 2. Webinar recording • These slides are from a webinar hosted by Frank Cohen • Watch the webinar recording at https://clevermoe.com/better-digital-advertising-now/ • Digital advertising expert Frank Cohen hosts a series of webinars on to make marketing faster, easier, and less expensive in the era of Digital Ad Network AIs
  • 3. You and me, we’re in a club now . . . Marketers never have enough time, money, people Marketers needs to be wary of Marketing AIs Digital Ad Networks AIs work for them, not you Marketers need their own Marketing AI
  • 4. • Marketers need to conceptualize an ad • To experiment until it works • To be within budget and schedule • To roll with the changes • And still feel like hugging someone Marketers
  • 5. How We WorkKnow market segments? Don’t know segments? Place ads in minutes Tracking Pixel across all networks Expand networks
  • 9. Campaign type FB Pixel Demographics Interests Speed Control How does their AI work?
  • 10. Once you get good… LinkedIn Ads Facebook Ad Manager Twitter Ad Manager + 60 More
  • 11. How was this valuable to you? clevermoe.com/better-digital-advertising-now
  • 12. You and me, we’re in a club now . . . Lets meet again, and often
  • 13. ContactLets meet again, and often Frank Cohen, fcohen@clevermoe.com, +1 408 364 5508 Bonus Free Clever Moe account 1 hour strategy meeting with Frank Automatic management as your ads run