3. • Ben Silbermann started designing
own iPhone apps, worked with google
and came up with idea of Pinterest in
2009
• Silbermann calls it a "visual
discovery tool… it allows you to
discover things you didn't know
you were looking for.”
• Launched Pinterest in 2010 by
encouraging close friends and family
to sign up
• 85% of users are female and belong
to the younger generation
5. • Pinterest is a visual social bookmarking site that allows
people to collect and organize photos, articles, and
other forms of content according to specific areas of
interest.
• Personalized media platform where users can upload,
save, sort and manage images known as “pins”
• Pins are grouped by key words, topics or themes of
content
• Allows user to create a “board” of favorite pins to return
to for later use
• Enables one to share ideas or gain new creative ideas
from around the world
7. • Businesses use Pinterest to promote a
company or launch new products
• Engage your audience by introducing them to
your brand, sharing your brand with users
who have indicated an interest in your
product or service, and create original
content relevant to your target market.
• Used to gain insights about new products you
are considering launching by pinning images
of prototypes on boards and soliciting
feedback.
• Engages consumers who have already
indicated a likelihood to purchase a product
• Many use Pinterest to increase sales of
product
8. • Individuals use Pinterest to find new ideas and
creative solutions in various topics
• Examples include: birthday party, wedding
planning, fitness routines, fashionable outfits,
house remodeling, etc.
• Encourages sharing of ideas between friends,
communities, and countries
• Keeps people up to data on new, trending ideas and
products
10. • Allows individuals to collect healthy meal
plans, recipes and new cooking methods
to add to their lifestyles
• Quick access to new meals based on key
words and appetizing images linked to
external webpages of recipes
• Able to specifically search an ingredient
and find several recipes based on that
item
• Promotes new ways to use uncommon
foods such as quinoa, kale or beets and
incorporate them into delicious, healthy
meals
• Allows users to tailor their searches
based on diet needs, food allergies,
restrictions and goals for their own life
12. • Academy of Nutrition and Dietetics uses Pinterest to run their own
page which provides healthy recipes, a list of nutritionists,
encourages activity and promotes overall well-being
• https://www.pinterest.com/clc7/academy-of-nutrition-
dietetics/
• Liz Spittler, editor of Food and Nutrition Magazine, states that
“We’ve had great success [with Pinterest] not only in engaging
our readers in a visually creative environment but also
promoting their expertise to consumers through highlighted
recipes and articles by [RD’s]”
• Dietician's use Pinterest to promote their own practices, individual
recipes and healthy habits/tips to clients
• Kait Fortunato, dietician based in Washington, D.C., says that
“her clients successfully use Pinterest to organize recipes, follow
her circuit workout board and create their own boards with
motivational quotes”
• https://www.pinterest.com/rbantrnexperts/
14. • Allrecipes.com added the “PinIT” button on each recipe page, causing a
900% increase in shared videos and recipes from their website
• EatSmarter’s healthy food company created unique images to include a
before and after visuals of recipes to appeal to inexperienced cooks,
showing ingredients laid out before cooking process
16. • Easy access to new, healthy ideas through creative recipes and meal
plans
• Provides step by step instructions for inexperienced cooks
• Allows individuals to connect with other like-minded health
advocates for constant support and ideas
17. • Domain in which dieticians can spread the word about healthy
meal planning
• Link attractive images of meals to dietician blogs for a client to
seek for professional recommendations
• Promote new healthy foods or products from credible sources
and certified professionals
• Offer opposing views against fad
dieting while providing healthy
alternatives
19. • Promote fad dieting trends such as fasting, cleanses,
detoxes, gluten elimination, extreme low calorie meal
plans
• Provide unhealthy and unrealistic images of health and
wellness shown by elite athletes, body builders and
photo shop use
• Encourage dieting without help of professionals
• Posts may be from any source, thus leading to
unreliable or false information
