1. Revenue from every device: Developing
a cohesive multiplatform strategy
Stephen Edwards
Group Digital Sales Director, Hearst UK

2. THE UK’S FASTEST GROWING
MEN’S LIFESTYLE BRAND

3. Periodical
Multiplatform Experience

4. 4 million Nick’s

5. From months to
moments
(e.g. Thursdays, 2pm)

6. Frequency; Daily edit
Format; Web, responsive

7. Frequency; Weekly, Thursday 2pm
Format; Enhanced iPad edition

9. Frequency; Monthly
Format; Print & Enhanced Tablet & Mobile Edition

10. Frequency; Bi-Annually
Format; Print & Tablet & Mobile edition

11. Format; Subscriber loyalty programme

12. Multi-platform partnerships

13. Results
Overall digital subscriber base doubled
Daily visitors increased x 3.5
Digital revenue quadrupled
Tablet trial to conversion – 65%
Time spent per digital issue doubled

14. By fans, for fans

15. Agility
#1 – Lean workflow

16. 23m / 150 / 20+

17. The problem

18. Agility
#2 – Re-launch

20. Results
Audience growth 34%
Bounce rates reduced, loyalty increased
Video streams increased by 50%
Revenue growth Q1 v Q4 2013 doubled

21. Thank you