Toyota integrated augmented reality with print advertising for its Etios Liva car to allow users to scan the logo and access an interactive experience on their mobile. This enhanced traditional mediums by providing an experiential element that increased engagement. Over 35,000 users interacted with an average of 3 minutes each, delivering higher engagement than static ads at a fraction of the cost of other activations.

1. Toyota Etios Liva Case Study

3. Flow Users capture logo of the brand from their mobile to start engaging

4. ROI on traditional mediums Integrate benefits of experiential marketing High precision targeting Amplification of the communication of the USP Induce impulse Outcome of the above activities Total reach on traditional mediums time Engagement delivered higher engagements for the given reach over static mediums