This document discusses DMARC (Domain-based Message Authentication, Reporting and Conformance), which is a technical standard that reduces email spoofing and phishing. It presents the benefits of DMARC for increasing customer protection against email frauds and the bank's insight into evolving email threats. The document outlines ICICI Bank's approach to DMARC implementation, including identifying customer domains, moving domains to DMARC monitoring and quarantine/block modes, and integrating DMARC data with anti-phishing and fraud management systems. Examples are provided of pre- and post-DMARC phishing emails. The presentation concludes with key learnings around ensuring appropriate collaboration between implementation and business teams when rolling out DMARC.