1. Why You Must Look at
at Least 3:
A Solutions Showdown
Bernice Grossman – DMRS Group, Inc.
Mike Fazio – SDL
Jerry Kosmachuk – Adobe
Jann Harrison - IBM

2. SCENARIO
• Client sends out invitations to attend an event
at a retail store
• Uses outbound channels including email,
direct mail, telephone and the web site
• Responses can and do come back via email,
direct mail, telephone and from the web site
• Different channels require different responses
and different response frequencies
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3. ASSUMPTIONS
An MSP (Marketing Services Provider)and the Client’s IT
Department have responsibility for taking all of the various
input feeds, and cleaning them, de-duplicating and
aggregating them and putting them into the MDB
Frequency for input and update MUST be as close to near-real
time as possible due to the channel mandates (Software
Development company MUST state their planned
frequency)
The MDB design was done by the MSP and the Software
Development company IN TANDEM with the client
Content and offer response will vary based on channel as well
as intelligence gleaned from the MDB customer history
SHOW
How different response times are managed
A web site and/or email response must be virtually near real time
TM and then DM timings follow next
How using customer history of # of past purchases and purchase
amount will drive content and offer
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4. Numerous
Data Feeds
MDB
Email
direct
Telephone
Website
Social
data
hygiene
Aggregate
De-Deupe
Response Timing will be
different based on each
Channel
Event Triggers
frequencies will
differ based on
channels --------
intelligence from
the responses
in the MDB will
drive content and
offer
RESPONSE
CHANNELSEM DM
TM
WEB
Email
direct
telephone
website
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5. Marketing Process With IBM
1. Multi-Channel Outbound Logic
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A comprehensive solution for executing and optimizing marketing programs
across digital, social, and traditional channels.
2. Real-Time Targeting for Inbound
3. Response Tracking and Next Touch4. Reports and Dashboards
A Complete Interaction History

6. Marketing Process With SDL

7. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Campaign
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8. Moderator
Bernice Grossman, President
DMRS Group, Inc.
SPEAKERS
Mike Fazio, Business Solutions Consultant Mgr.
SDL
Jann Harrison, Senior Solutions Consultant
IBM
Jerry Kozmachuk, Manager of Sales &
Engineering
Adobe
PRESENTERS
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