SlideShare a Scribd company logo
 
Connecting Consumers from Mobile to Desktop to Facebook and Beyond Lee Mikles – The Archer Group
the internet is not an org chart .com customer mobile customer facebook customer widget customer u get the picture
many outlets – one customer
but the customer acts differently .com mobile facebook mobile next
so you should as well inform focused play update ?
Connection Rule #1 One size does not fit all OpenTable
OpenTable.com
OpenTable-iPhone
OpenTable-iPhone
Connection Rule # 2 avoid social network party fouls Wawa Markets
avoid the social network party foul ,[object Object],[object Object],[object Object],[object Object],[object Object]
wawa markets
Wawa Markets
joining the party
Connection Rule #3 connect consistently Pizza Hut
connect consistently ,[object Object],[object Object],[object Object],[object Object]
Pizza Hut
.com interface
Pizza Hut Facebook
 
 
Connection rule #4 staying true doesn’t mean porting J.P. Morgan Chase
staying true doesn’t mean porting ,[object Object],[object Object],[object Object],[object Object]
JP Morgan Chase
Chase Gift Planner
 
Connection Rule #5 focus on the information
focus on the information ,[object Object],[object Object],[object Object],[object Object]
focus on the information
Connection Rules ,[object Object],[object Object],[object Object],[object Object],[object Object]
in closing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! Lee Mikles twitter.com/LMikles [email_address]

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DM Days09 Slides1

Editor's Notes

  1. Different departments / different goals/ sometimes competiing goals
  2. Associate described it as Lots of ‘Me’s’
  3. Plenty of content for reading. Informing, user generated content