1. The Ontology of Tags
PhD Dissertation Research Proposal
David J. Saab
2008.06.12
Committee Members:
Frederico Fonseca, Chair
Andrea Tapia
Michael McNeese
Richard Doyle
2. Today...
•What’s the Problem?
•What’s the Solution?
•What are the research contributions?
•Core Concepts
•Interrelationships
•Integration
•What the research context and methods?
•What can we do better?
3.
4. What’s the Problem?
•Ontology
•Theory of Being
•“What is?”
•Aristotelian origins
•Ontologies
•Ontology-as-category
•Overspecified and Decontexualized
•Not delivering semantic interoperability
5.
6. Even the experts...
. . . we found that we as representatives for different semantic
technologies were talking different languages. We were
explaining our technologies with different terms to mean the
same thing and the same term to mean different things, and
our models for addressing the issue of semantic
interoperability were so different it was hard to get our
message across to people who already identified deeply with
their own way of thinking. We were supposed to be experts
on semantic technologies, but we experienced a complete
breakdown of semantic interoperability among ourselves.
-SIM Report, A Comparative Study of Semantic Technologies,
2007
34. Core Concept 1: Ontology
•What does it mean to be?
•Heidegger’s Phenomenology
•Dasein
•Ready-to-hand
•Present-to-hand
•Being-in-the-world
•Being-in-the-world-with-others
35. Core Concept 1: Ontology
•What does it mean to be?
•Heidegger’s Phenomenology What becomes
salient
& what comes into
•Dasein focus?
•Ready-to-hand
•Present-to-hand
•Being-in-the-world
•Being-in-the-world-with-others
38. Core Concept 2: Culture
•Emergent
•Intrapersonal schemas
•Extrapersonal structures
“…strongly connected
networks of cognitive
elements, having a bias in
activation through repeated
exposure to the same or
similar stimulus, but not
rigid and inflexible…
clustered in experience”
39. Core Concept 2: Culture
•Emergent
•Intrapersonal schemas
•Extrapersonal structures
•Cultural schemas
•Shared identities
•Durable across generations
•Applicable across contexts
•Exhibit motivational force
•Strengthening and weakening
52. How do we model culture?
Uncertainty Avoidance
Schemas
Masculinity-Femininity
Personality Traits
Organizational
Dimensions
Culture
Power Distance
Individualism-Collectivism
53. How do we model culture?
Uncertainty Avoidance
Schemas
Masculinity-Femininity
Personality Traits
Organizational
Dimensions
Culture
Power Distance
Individualism-Collectivism
Sche mas
er sonal
Intrap
54. How do we model culture?
Uncertainty Avoidance
Schemas
Struc
ture
Masculinity-Femininity
Personality Traits
Organizational
Dimensions
Entity
Culture
Phenomenon
Power Distance
n t
Conte
Individualism-Collectivism
Sche mas
er sonal
Intrap
55. How do we model culture?
Uncertainty Avoidance
Schemas
Struc
ture
Masculinity-Femininity
Personality Traits
Organizational
Dimensions
Entity
Culture
Phenomenon
Power Distance
n t
Conte
l Stru ctures
Individualism-Collectivism e rsona
Extrap
Sche mas
er sonal
Intrap
56. How do we model culture?
Culture
Emergence
Uncertainty Avoidance
Schemas
Struc
ture
Masculinity-Femininity
Personality Traits
Organizational
Dimensions
Entity
Culture
Phenomenon
Power Distance
n t
Conte
l Stru ctures
Individualism-Collectivism e rsona
Extrap
Sche mas
er sonal
Intrap
57. How do we model culture?
Culture
Emergence
Uncertainty Avoidance
Schemas
Struc
ture
Masculinity-Femininity
Personality Traits
Organizational
Dimensions
Entity
Culture
Semantic Tags
Phenomenon
Power Distance
n t
Conte
l Stru ctures
Individualism-Collectivism e rsona
Extrap
Sche mas
er sonal
Intrap
58.
59. Organizational
Culture
Dimensions
l O
na Personality Traits rg
io a
at D C ni
iz ure ns i m ul z a t
an lt io en tur ion
rg Cu ens
O si e al
im on
D s
ts Pe
ai rs
Tr on
y al
lit ity
na Tr
so ai
P er ts
St
nt ru
te
Structure
ct
Content
ur
on e
Individua
C
lism-Coll
e
gs
ctivism
Ta
gs
Semantic Tags
Ta
tiic n
ic
an
nt
m
m
a
Se
S
m
Se C
e
ur on
u ct te
Content
Structure
nt
S tr
on
Ph Index
Power Distance
en
en
F
Schemas
Phenomenon
Fact
ct a n
om
Ph
om
Semantic Tags en F a c t no
en
en
e
ct
Semantic Tags
Fa
Culture
Fact
om m
Ph
on
Fa
Entity
Culture
ct
Fact
Phenomenon
Dimensions
enno
Organizational
Dimensions
eo
Organizational
Personality Traits
Personality Traits
Phenomenon
Phenomenon
Ph n
St
nt ru
te
ct Masculinity-Fem
ininity
on
ur
e
C
Schemas
e
Se Se
m
Content
m
Structure
an an
t
tic tic
Ta Ta
gs gs
e
C Uncerta
ur
on
Content Structure
ct
te inty Avo
ru
nt idance
Index
St
Semantic Tags
ts
Pe
ai
rs
Tr
on
ity
al
al
ity
on
Tr
rs
ai
ts
Pe
D
l
im
O
na
io
rg Cu ens
at
im
an lt io
D
iz ure ns
iz ure ns
an lt io
at
io
rg Cu ens
O
na
Personality Traits l
Dimensions
Culture
Organizational
How do cultures interact?
62. What does a schematic ontology look like?
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63. What does a schematic ontology look like?
Transport Wato Support
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Jebro Communities
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64. What does a schematic ontology look like?
Transport Wato Support
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65. What does a schematic ontology look like?
Transport Wato Support
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Jebro Communities
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66. What does a schematic ontology look like?
Transport Wato Support
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Jebro Communities
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67. What does a schematic ontology look like?
Transport Wato Support
Navigation
Jebro Communities
Waan Jerak
Logistics (Sailing Canoe)
Ship
Marshall_Islands
Marshall_Islands Marshall_Islands
Marshall_Islands
traditional Bikini
patterns patterns
people radiation
land land food Nuclear_Testing
navigation trees
trees trees
turbulence food land cultivation
zone community medical
pass radiation food supplies
radiation
trade winds Nuclear_Testing Nuclear_Testing landpeople
transport ship
islet
amphibious vegetation
Bikini Bikini
slope atoll
lagoon
vegetation
ocean atoll people traditional
lens island atoll Marshall_Islands
islands times islands
reef atoll lens atoll
traditional lens atoll Marshall_Islands
ecosystem reef lens island land
Irooj ocean
coral islands coral coral
sailing wato German
canoe rights
lagoon
Jebro
68.
69. Can we fuse schemas?
trees Marshall_Islands
Marshall_Islands
food cultivation
zone
patterns food radiation
vegetation atoll Nuclear_Testing
medical
lens ocean supplies Bikini
people
lens
island
atoll
islet times
coral
amphibious
transport
islands
land
reef land wato
lagoon sailing
ecosystem
reef canoe Irooj
turbulence
slope pass rights
navigation community
trade winds
Jebro