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DIYDays NY 2012 - Mark Harris & Heidi Hysell
The document discusses creative technologists, who understand technology capabilities and limits, and can help creative projects utilize software and custom tools. It says that as more content becomes software-based, from streaming to augmented reality, creative technologists are needed to ensure technology enhances creativity. It provides examples of projects combining creativity and technology and advises discussing goals openly with technologists, valuing their input, and having iterative development processes.
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DIYDays NY 2012 - Mark Harris & Heidi Hysell
- 1. Working with a creative technologist with Mark Harris and Heidi Hysell Saturday, March 3, 12
- 2. Who are we? Mark Harris Director of Platform Engineering Broadcastr mark@broadcastr.com http://www.broadcastr.com @megamarkharris Heidi Hysell Creative Technologist / Software Engineer Future Future / Nickelodeon heidi@heidihysell.com http://heidihysell.com @heidihysell Saturday, March 3, 12
- 3. First, what isa creative technologist? Saturday, March 3, 12
- 4. What is acreative technologist? • Department Head (Brings their take on story) ◦ Cinematographer ◦ Art Director ◦ Sound ◦ Technology Saturday, March 3, 12
- 5. What is acreative technologist? • Understands the limits and abilities ◦ Existing tools ◦ Custom tools Saturday, March 3, 12
- 6. What is acreative technologist? • Can ask the questions you don't even know exist Saturday, March 3, 12
- 7. Well, why doyou need one? Saturday, March 3, 12
- 8. Why do youneed one? • Everything will be software Saturday, March 3, 12
- 9. Why do youneed one? • Everything will be software ◦ VOD / Second Screen experiences ◦ Tablet movies ■ Fantastic Flying Books of Mr. Morris Lessmore ◦ Interactive Books ◦ Web documentaries ■ Highrise collaborative doc ◦ Mozilla working to make movies that act like the web ◦ Vodo.net peer to peer film release ■ The Lost Children Saturday, March 3, 12
- 10. Why do youneed one? • Or if it’s not software, it will be created via software Saturday, March 3, 12
- 11. Why do youneed one? • All transmedia will include some sort of technology (web, apps and AR) Saturday, March 3, 12
- 12. Why do youneed one? • Even live events Saturday, March 3, 12
- 13. Examples creativity+technology It has many different forms, but it all has the same outcome of getting the user to interact and see things from a different perspective. Saturday, March 3, 12
- 14. Examples Epic Theatre + Broadcastr Theatre experience starts before you even get to the theatre Experience the content customized for your city Saturday, March 3, 12
- 15. How to workwith a creative technologist. Saturday, March 3, 12
- 16. Working with acreative technologist. • Discuss project with open mind ◦ discuss main goals, don’t worry about the how, they will help you with that Saturday, March 3, 12
- 17. Working with acreative technologist. • Value their input, partner with them Saturday, March 3, 12
- 18. Working with acreative technologist. • Set expectations with budgets in mind at onset Saturday, March 3, 12
- 19. Working with acreative technologist. • Agile, iterative development ◦ Requirements ◦ Use Cases ◦ Timelines and milestones Saturday, March 3, 12
- 20. Where to finda creative technologist? Saturday, March 3, 12
- 21. Where to finda creative technologist? • It’s hard. Saturday, March 3, 12
- 22. Where to finda creative technologist? • It’s hard. • Extremely Competitive Market Saturday, March 3, 12
- 23. Where to finda creative technologist? • It’s hard. • Extremely Competitive Market • Find a culture/creative match • Challenge the tech (more ways than one) Saturday, March 3, 12
- 24. Where to finda creative technologist? • It’s hard. • Extremely Competitive Market • Find a culture/creative match • Challenge the tech (more ways than one) • www.storycode.org Saturday, March 3, 12
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