SlideShare a Scribd company logo
Ever y
                          QR Codes Are



                                       where
Tuesday, March 22, 2011
Cross-Platform Mobile
                          Android ➥ Standard Android Project w/Phonegap
                          http://www.phonegap.com/start/#android

                          Desktop ➥ Standard Titanium Desktop Project
                          http://developer.appcelerator.com/doc/desktop/get_started

                          Server ➥ Standard Express (node.js) App
                          http://howtonode.org/getting-started-with-express




                                          Single Codebase Setup




Tuesday, March 22, 2011
Cross-Platform Mobile




Tuesday, March 22, 2011
Partnerships
      New Media/Technology Companies + Mainstream/Brick&Mortar
      = Emerging Channels for reaching Customers


                          +
       Swipe card to check in and get deals
       https://sxsw.amexnetwork.com



                          +

         Award prizes to shoppers for completing challenges with
         SCVNGR’s iPhone or Android apps



Tuesday, March 22, 2011
Location-based games carrying
                          context-aware ads
                  "Checking in = temporary solution.”
                  “The industry must become more people friendly.”
                  “Mobile services must not interrupt us."
                  - Josh Williams




Tuesday, March 22, 2011
Tablazines
                               $1.99 per edition/$7.99 annual

                               subscription

                               Users receive 60-plus streaming

                               songs and 30-plus streaming videos

                               – curated by SPIN’s editors




Tuesday, March 22, 2011
HTML5
    Best of Show
    Favorite finalist website from the 2011 SXSW Interactive Awards competition.
    “The Wilderness Downtown”
    (Also won in Music)




Tuesday, March 22, 2011
HTML5
                          WebGL, WebSockets, Local Storage, Location, Canvas...



                      http://helloracer.com/webgl




Tuesday, March 22, 2011
Panel:

                Do Agencies Need to Think Like
                Software Companies?

   Often have Idea Person ⇔ Translator ⇔ Implementor
                            - but -
   Crunch time shoves the Translator out
                             - so -
   Blend translation by making it part of Agency Culture
   (everyone involved in translating)




Tuesday, March 22, 2011
Panel:

                Do Agencies Need to Think Like
                Software Companies?

   Creatives tend to act like Moses, ascending into the
   mountains and returning with something written in
   stone

                              - so -

   Open up the creative process to everyone



Tuesday, March 22, 2011
Panel:

                Do Agencies Need to Think Like
                Software Companies?
   Be aware of what pieces of the stack are out there
   available to solve your problem
   (don't just read techcrunch)

   Google and other companies are great at "getting toys to
   kids"
                              - but -
   don't get too cutting edge or you might run into trouble



Tuesday, March 22, 2011
Panel:

                Do Agencies Need to Think Like
                Software Companies?
   Technology Companies are really good at killing things
   that aren't working - Agencies should remember not to
   polish crap

   Software is like fashion in that it never ends
                              - so -
   Agencies can't behave like that since they have to finish
   a product



Tuesday, March 22, 2011
Panel:

                Do Agencies Need to Think Like
                Software Companies?


   Behave Agile:
   •Fewer people
   •Sprints/Iterations
   •Prototyping
   •Peer-Decide what to include



Tuesday, March 22, 2011
Panel:

                Do Agencies Need to Think Like
                Software Companies?

   Use social media to ask your customers what they want
   or this: http://getsatisfaction.com
   (Winner: Business - Devoted to the promotional needs,
   functions and services of for-profit businesses)

   Talk to your users: software companies understand who
   they are designing for



Tuesday, March 22, 2011
Panel:

                Do Agencies Need to Think Like
                Software Companies?


   Think of the product as a feature,
   the campaign like software,
   brand like an OS




Tuesday, March 22, 2011

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SXSW 2011

  • 1. Ever y QR Codes Are where Tuesday, March 22, 2011
  • 2. Cross-Platform Mobile Android ➥ Standard Android Project w/Phonegap http://www.phonegap.com/start/#android Desktop ➥ Standard Titanium Desktop Project http://developer.appcelerator.com/doc/desktop/get_started Server ➥ Standard Express (node.js) App http://howtonode.org/getting-started-with-express Single Codebase Setup Tuesday, March 22, 2011
  • 4. Partnerships New Media/Technology Companies + Mainstream/Brick&Mortar = Emerging Channels for reaching Customers + Swipe card to check in and get deals https://sxsw.amexnetwork.com + Award prizes to shoppers for completing challenges with SCVNGR’s iPhone or Android apps Tuesday, March 22, 2011
  • 5. Location-based games carrying context-aware ads "Checking in = temporary solution.” “The industry must become more people friendly.” “Mobile services must not interrupt us." - Josh Williams Tuesday, March 22, 2011
  • 6. Tablazines $1.99 per edition/$7.99 annual subscription Users receive 60-plus streaming songs and 30-plus streaming videos – curated by SPIN’s editors Tuesday, March 22, 2011
  • 7. HTML5 Best of Show Favorite finalist website from the 2011 SXSW Interactive Awards competition. “The Wilderness Downtown” (Also won in Music) Tuesday, March 22, 2011
  • 8. HTML5 WebGL, WebSockets, Local Storage, Location, Canvas... http://helloracer.com/webgl Tuesday, March 22, 2011
  • 9. Panel: Do Agencies Need to Think Like Software Companies? Often have Idea Person ⇔ Translator ⇔ Implementor - but - Crunch time shoves the Translator out - so - Blend translation by making it part of Agency Culture (everyone involved in translating) Tuesday, March 22, 2011
  • 10. Panel: Do Agencies Need to Think Like Software Companies? Creatives tend to act like Moses, ascending into the mountains and returning with something written in stone - so - Open up the creative process to everyone Tuesday, March 22, 2011
  • 11. Panel: Do Agencies Need to Think Like Software Companies? Be aware of what pieces of the stack are out there available to solve your problem (don't just read techcrunch) Google and other companies are great at "getting toys to kids" - but - don't get too cutting edge or you might run into trouble Tuesday, March 22, 2011
  • 12. Panel: Do Agencies Need to Think Like Software Companies? Technology Companies are really good at killing things that aren't working - Agencies should remember not to polish crap Software is like fashion in that it never ends - so - Agencies can't behave like that since they have to finish a product Tuesday, March 22, 2011
  • 13. Panel: Do Agencies Need to Think Like Software Companies? Behave Agile: •Fewer people •Sprints/Iterations •Prototyping •Peer-Decide what to include Tuesday, March 22, 2011
  • 14. Panel: Do Agencies Need to Think Like Software Companies? Use social media to ask your customers what they want or this: http://getsatisfaction.com (Winner: Business - Devoted to the promotional needs, functions and services of for-profit businesses) Talk to your users: software companies understand who they are designing for Tuesday, March 22, 2011
  • 15. Panel: Do Agencies Need to Think Like Software Companies? Think of the product as a feature, the campaign like software, brand like an OS Tuesday, March 22, 2011