An analysis of how Disney Consumer Products diversified their portfolio and reached out to the children . The case also discusses how Disney is facing competition from other firms and recommendations to the same
Advanced SEO : Integrating Social Media & SEOBelmond Victor
With Google search moving towards real time results - view this presentation on how you can make the most out of it by integrating your social media strategy with search engine optimization.
An analysis of how Disney Consumer Products diversified their portfolio and reached out to the children . The case also discusses how Disney is facing competition from other firms and recommendations to the same
Advanced SEO : Integrating Social Media & SEOBelmond Victor
With Google search moving towards real time results - view this presentation on how you can make the most out of it by integrating your social media strategy with search engine optimization.
When an organization adopts a strategy which requires taking of those activities which are unrelated to the existing businesses definition of one or more of its businesses either in terms of their respective customer groups, customer functions or alternative technologies, it is called conglomerate diversification.
When an organization takes up an activity in such a manner that is related to the existing business definition of one or more of firms businesses, either in terms of customer groups, customer’s functions or alternative technologies, it is called concentric diversification.
Course - Online Mini MBA (Free)
Register - http://www.mybskool.com/100-day-mini-mba.php?course=FreeCourse
Expansion strategies the way to growth
By Dr.Ashvini Ravi
Associate Dean – Academics
myBskool.com
When an organization adopts a strategy which requires taking of those activities which are unrelated to the existing businesses definition of one or more of its businesses either in terms of their respective customer groups, customer functions or alternative technologies, it is called conglomerate diversification.
When an organization takes up an activity in such a manner that is related to the existing business definition of one or more of firms businesses, either in terms of customer groups, customer’s functions or alternative technologies, it is called concentric diversification.
Course - Online Mini MBA (Free)
Register - http://www.mybskool.com/100-day-mini-mba.php?course=FreeCourse
Expansion strategies the way to growth
By Dr.Ashvini Ravi
Associate Dean – Academics
myBskool.com
I'm want to pay gratitude towards my professor Dr. A.K. JAIN sir for providing me a such a vast opportunity to present and find out the strategies to stand in world as a global entity.
How they fight with the segregation mark among them ?
content: 1.Introduction
2.Financial Status
3.Market Share
4.Customer
5.Products
6.Area Of Operation
7.Product Mix
8.Pricing Strategies
9.Distribution Strategies
10.Promotion Strategies
11.Conclusion
1. Related Diversification - Procter & Gamble
Haircare Pantene, Head & Shoulders, Clairol
Household cleaning/care Flash, Febreze, Fairy
Laundry Daz, Ariel, Fairy, Bounce
Paper Bounty, Pampers, Allways
Beauty Oil of Olay, Max Factor
Beverages Sunny Delight
Snacks Pringles Petfood Iams
Related Diversification through acquisition and internal start-ups
Fits/Synergies
Same wholesale distribution
Common retail settings & shoppers
Advertised & promoted the same way
3. Diversification
Johnson & Johnson
Consumer - baby products (wipes, shampoos, cotton buds etc);
woundcare (bandaid); feminine hygiene (carefree, stayfree);
reach dental products
Medical - non-prescription drugs (Tylenol, Pepcid AC);
presecription durgs; surgical products; Accuvue contact lenses
Gillette
- Grooming (Mach 3, Venus)
- Oral Care (Oral B, Braun)
- Portable Power (Duracell)
Philip Morris
-Cigarettes (Marlboro, B&H…..)
- Miller Brewing co.
Kraft Foods (Maxwell hse, Birdseye..
4. Diversification
Diageo *United Distillers and Vintners (UDV)
- Guinness, Baileys, Johnie Walkers,
Hennessey, Moet & Chandon, Pimms, Smirnoff
*Pillsbury - Green Giant, Haagen Dazs, El Paso,
Burger King, Pillsbury
Exiting food business because of lack of fit & poor performance
Walt Disney
Theme Parks, Movie Production, Videos, Children’s apparel,
Toys, TV Broadcasting
