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Секрет успеха Clash of Clans


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Презентация выступления Supercell на Winter Night.

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Секрет успеха Clash of Clans

  1. 1. Clash of Clans:Secrets of Success Michail Katkoff twitter: @m_katkoff blog: deconstructoroffun.blogspot
  2. 2. Michail KatkoffMasters Degree in International BusinessBorn: Leningrad, USSRДа, я говорю по-русски2010 2012 2013
  3. 3. Topics1. Our Games2. Clash of Clans3. From the Concept to the Launch4. The Elixir of Success Q&A
  4. 4. Supercell Founded in June 2010 by a small team of game industry veterans $15M of funding +70 people, offices in Helsinki and San Francisco
  5. 5. Our Games Tablet First Free-to-Play Social
  6. 6. Confidential and Proprietary 7
  7. 7. an Interdependent 6 Days to 30min to Train ConstructEconomy 4 Days to for Gold - Gold Upgrade Town Hall Upgrade Gold Upgrade Barracks Storage 1 Days to 4 Days to Construct Construct 5 Days to for Gold 1 Days to for
  8. 8. Visual Progress
  9. 9. Pre Production Benchmark Gameplay Discover Vision & Theme Fit to an iPad
  10. 10. Production
  11. 11. Soft Launch Tools First Time Flow Economy User Interface Step 1 Step 2 Step 3 Step 4 2 Months
  12. 12. Updates
  13. 13. Elixir for Success
  14. 14. 1. Compact Teams Programmers QA Specialist Game Artists Data Scientist Product Lead
  15. 15. 2. Empower the Team Our own experience Analytics Community
  16. 16. 3. Play your game
  17. 17. 4. Interact with your Players Listen to our players
  18. 18. Спасибо Michail Katkoff twitter: @m_katkoff blog: deconstructoroffun.blogspotThe Success Factors1. Compact Team2. Empower the Team3. Play your Game4. Interact with your Players