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App Store by Dave

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App Store by Dave

  1. 1. @agatestudio App Store Dave Publishing Agate Studio
  2. 2. @agatestudio Data Research: Publishing Game In App Store
  3. 3. @agatestudio 2013 MARKET OVERVIEW
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  8. 8. @agatestudio Market Share: Based on The Business Model
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  16. 16. @agatestudio Comparison between APRD:avg CPI
  17. 17. @agatestudio Top Country
  18. 18. @agatestudio By Download By Revenue Top Game & Publisher Game Publisher Game Publisher
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  20. 20. @agatestudio Top Genre By Download: 1. Action 2. Arcade 3. Puzzle 4. Adventure 5. Simulation By Revenue: 1. RPG 2. Simulation 3. Action 4. Strategy 5. Puzzle
  21. 21. @agatestudio TOP CHARTS & FEATURED IN APP STORE
  22. 22. @agatestudio TOP CHARTS
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  25. 25. @agatestudio TOP 10 RANK: INSTALLS NEEDED Benefits: • Boost Organic Download (means lower eCPI) • Boost Revenue
  26. 26. @agatestudio WARNING! • Note that your game‘s appeal needs to be broad enough to benefit from such exposure, as a top chart position does not offer any targeting • Do not stop ads after reach top chart
  27. 27. @agatestudio FEATURED APPS
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  35. 35. @agatestudio COMMON TIPS TO…
  36. 36. @agatestudio DISCOVERABILITY & TRAFFICS • 63% of people use search function to discover new apps. • Keywords used in the title score highest. • Paid Marketing – Traffic suppliers: Ad networks, Mobile agencies, Big App Publishers • Free Marketing – Press release – Game review – Cross promotion (either 3rd party or your other games)
  37. 37. @agatestudio DOWNLOAD CONVERSION • Reviews drive attention • Optimize: icon, first screen shot, game rating, description.
  38. 38. @agatestudio LOCALIZE
  39. 39. @agatestudio Reduce Risks • Use Test Market • Paid download: use CPI basis to minimize risk • Publisher partnership • Aim for quality not quantity • Focus and prioritize (esp when ur budget is limited)
  40. 40. @agatestudio THANK YOU Data Sources : App Annie, Sensor Tower, Distimo, TradeMOB, App Lift, some game articles and some blogs.

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