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THE DISTILLERY TOUR 2021
Proposal by Rahul Ahuja and Sunny Khedkar
#distillerytour
WHAT
• Catalogue all the distilleries in the world in an online catalogue of photos and videos
• Bring the personal stories and the faces behind the products to light and share them with your customers
• Raise awareness around the smaller producers and the challenges they face compared to the larger producers
• Direct customer traffic to:
• The producer websites to get further information
• The reseller websites to purchase products. At least 1 major reseller / producer will be chosen per country in the following
countries:
• UK & NI
• US
• France
• Germany
• Italy
• Spain
• Australia & NZ
• Online platform to be used: Instagram (cheekyspirits)
WHERE
Source of Map: Flaviar.comProposal: To visit every single distillery in the order below:
(1) UK & Europe > (2) North America > (3) Latin America > (4) Japan >
(5)Australia
HOW
• The trip will be mostly self prepared and self funded with costs expected to be around £40,000 to £45,000 for 1
year
• I will be using my own car (purchased new in 2019 and offers 25 mpg imperial) and will use budget hotels
(approximately £60 a night) and basic meals for 2/3 people on the trip
• I am seeking funding to help with some of the costs
• The whole project is likely to take around a year on the road
• Europe (including Russia) travel alone is likely to be around 25,000 miles (~42,000 kilometres) which is around 70 miles a day
• We are taking time off work to do this project so will not be paid
• The ASK: £1,000 per month of funding from your company for 12 months in which time you will get:
• At least 3 Instagram posts a week with your company included as a sponsor in the hashtags
• A permanent link on my Instagram (cheekyspirits) which directs customers to your website to purchase the products shown /
reviewed
• Your logo on my car as an official sponsor
TEAM
Rahul Ahuja
• Whisky and Spirit connoisseur
• 14 years in Banking and Finance
• Key Strengths: Planning and Execution
Sunny Khedkar
• Avid traveler
• 14 years in online and physical Retail
• Key Strengths: Marketing and Sales

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Distillery tour

  • 1. THE DISTILLERY TOUR 2021 Proposal by Rahul Ahuja and Sunny Khedkar #distillerytour
  • 2. WHAT • Catalogue all the distilleries in the world in an online catalogue of photos and videos • Bring the personal stories and the faces behind the products to light and share them with your customers • Raise awareness around the smaller producers and the challenges they face compared to the larger producers • Direct customer traffic to: • The producer websites to get further information • The reseller websites to purchase products. At least 1 major reseller / producer will be chosen per country in the following countries: • UK & NI • US • France • Germany • Italy • Spain • Australia & NZ • Online platform to be used: Instagram (cheekyspirits)
  • 3. WHERE Source of Map: Flaviar.comProposal: To visit every single distillery in the order below: (1) UK & Europe > (2) North America > (3) Latin America > (4) Japan > (5)Australia
  • 4. HOW • The trip will be mostly self prepared and self funded with costs expected to be around £40,000 to £45,000 for 1 year • I will be using my own car (purchased new in 2019 and offers 25 mpg imperial) and will use budget hotels (approximately £60 a night) and basic meals for 2/3 people on the trip • I am seeking funding to help with some of the costs • The whole project is likely to take around a year on the road • Europe (including Russia) travel alone is likely to be around 25,000 miles (~42,000 kilometres) which is around 70 miles a day • We are taking time off work to do this project so will not be paid • The ASK: £1,000 per month of funding from your company for 12 months in which time you will get: • At least 3 Instagram posts a week with your company included as a sponsor in the hashtags • A permanent link on my Instagram (cheekyspirits) which directs customers to your website to purchase the products shown / reviewed • Your logo on my car as an official sponsor
  • 5. TEAM Rahul Ahuja • Whisky and Spirit connoisseur • 14 years in Banking and Finance • Key Strengths: Planning and Execution Sunny Khedkar • Avid traveler • 14 years in online and physical Retail • Key Strengths: Marketing and Sales