Disruptive Diner: The Resilient Organization Part 3 -- David Schenberg

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David Schenberg, Co-Founder of BusyEvent Mobile, and his presentation and discussion from the Disruptive Diner on 11/19/13 on how adaptability, minimal viable products and pivots are in many ways more important than a business plan in a rapidly changing filed. David shares the evolution of BusyEvent Mobile as an example of an organization ready to learn and adapt. Join OpenlyDisruptive.org for live access to more disruptive innovation events.

Business Technology

AGILE, LEAN, SCRAPPY & BROKE
THE COMMON TRAITS OF A RESILIENT STARTUP

MAKE YOUR OWN LUCK
•  10 WEEKS LATER
•  REGISTRATION & BADGING
•  OPENED AN OFFICE
•  BOUGHT EQUIPMENT
•  COULDN’T PAY OURSELVES

60% NOT 80%

•  BECOMING AGILE
•  ADDING FEATURES
•  CLIENTS DEFINED PRODUCT

FIXING A BROKEN INDUSTRY

•  BELINKER + VIRTUAL TOTE
•  TONS OF WASTE @ EVENTS
•  RENT 4-5 TIME = PROFIT

WRONG MARKET SIZE = OOPS!

•  WHEN YOU ARE A HAMMER
•  THOUSANDS OF BELINKERS
•  ANGEL MONEY
•  CASH FLOW POSITIVE IN 1 YEAR?
•  REAL MARKET SIZE 1,500 PEOPLE

SMART PHONE MARKET WAS GROWING
•  DATA COLLECTION BUSINESS
•  WORKED AND LEARNED
•  LIMITED BY HARDWARE

YOURS OR OURS

•  EARLY 2010 MOBILE BELINKER
•  THE CRITICAL PIVOT
•  2011 SHUT DOWN THE OFFICE

MINIMUM VIABLE PRODUCT

PRODUCT

•  PAYING FOR WHAT WE NEED
•  3 IS A MAGIC NUMBER
•  READY TO RAISE MONEY ON AN MVP
•  COME BACK WHEN YOU HAVE SOMETHING

ST LOUIS SUPPORT SYSTEM
•  CAPITAL INNOVATORS CLASS 2
•  RE-START?
•  JUMPED IN WITH BOTH FEET
•  DIFFERENT THAN 2006
•  THINGS STARTED TO HAPPEN!

SELLING EQUITY &
NOT THE PRODUCT
•  $2M/200 PITCHES = $10,000

•  MONEY OR ADVICE?

EVERYONE SAYS…

•  RAISE 2X – TAKES TWICE AS LONG
•  MEASURE TWICE / CUT ONCE
•  REMAIN CALM
TV Handyman Bob Villa

YODA SAID THIS WOULD HAPPEN!

•  SMELL THE FEAR
•  NOT READY TO BE A JEDI
•  WILL YOU LISTEN?

ADULT SUPERVISION

Alyn

Bud

Jay

David

•  WISDOM
•  TOUGH QUESTIONS
•  NO KOOL-AID
•  REAL WORLD DUE DILIGENCE

Joe

Judy

Mark

LISTEN
•  ADD YOUR PASSION
•  HAND OVER SOME CONTROL

AN APP THAT BUILDS APPS: BIT.LY/
APPIN3MIN

THANK YOU FOR LISTENING

•  DAVID SCHENBERG
•  BUSYEVENT.COM
•  LINKEDIN.COM/IN/DAVIDJSCHENBERG

With all the ways we have to communicate today, it may surprise you to learn that customers still prefer to use the phone to interact with businesses. In fact, companies of all sizes are seeing an explosion of inbound calls. Why? One big reason is click-to-call, which is the ability to dial a business directly from a mobile search. In fact, click-to-call is booming, and its popularity isn’t expected to fade any time soon: Experts predict that people will make around 162 billion calls to businesses from smartphones in 2019. Rocket Matter and Ruby® Receptionists are teaming up for a webinar designed to help you capitalize on this inbound call renaissance and turn your phone into a productive marketing channel and money-maker. As a webinar attendee, you’ll: Learn how to take advantage of click-to-call technology on both your website and Google listing. Learn how to address the many needs of mobile callers and improve their experiences from start to finish. Explore the new integration between Rocket Matter’s all-in-one legal practice management platform and Ruby’s live virtual receptionist service. Learn how Rocket Matter and Ruby work together to help you streamline workflow, build trust with current and potential clients, grow your practice, and more.

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