Augmented reality allows users to see indirect digital elements overlaid on the real world through their mobile device's camera. Candylab uses augmented reality and location-based technologies to drive traffic to locations, enhance consumer experiences, and increase loyalty through rewards, games, and interactive promotions that are hyperlocal and target specific places. The platform allows for multifaceted marketing campaigns and real-time adjustments to connect users at certain locations and provide intimate interactions.

1. DisruptiveDiner:
The Gist of GIS
Andrew Couch
Founder
Candylab, Inc.

2. Augmented Reality
Augmented Reality is a live physical view of an
indirect element seen through a camera on a
mobile device.
Candylab.com

3. Cachetown | Augmented

4. Drive traffic though locations.

5. Brand Communication.

6. Wow, free coffee from Pike
Street.

7. Rewards are more relevant.

8. It’s about enhancing
experiences.

9. Multi facet Marketing.

10. Location based tech tools.

11. Object based augmented reality.

12. Increase Consumer Loyalty

13. Multi user interaction by
location.

14. Connect, play and win.

15. Intimate interaction.

16. Target locations.

17. Free Concert Tickets?!

18. Hyperlocal redemptions.

19. The back end.

20. Making adjustments.

21. Very simple to use.