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Disruptive Change v2
The document discusses the concept of disruptive change and provides guidance on embracing it. It emphasizes that change is inevitable and companies must be decisive, proactive, and collaborative in responding to changing customer demands. The document outlines four things companies must do to successfully manage disruptive change: adopt a new paradigm, act quickly to changing conditions, create a culture of acceptance and innovation, and reinvent themselves.
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Disruptive Change v2
- 1. Disruptive Change When TryingHarder… is Part of the Problem
- 2. with Gary Westfal •Air Force Veteran • ERAU Graduate & PT faculty • USAFSOC • Owner of two companies • Writer, Speaker, Artist, Educator G. Gary Westfal (Writer, Artist, Educator) www.gwestfal.com • Husband, Father, Son, Brother, and Mentor Disruptive Change
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- 10. • A NewParadigm • The 4 Things You Must Do Now Disruptive Change Objectives
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- 12. Custom tailored solutions Vs.numbers-driven production
- 13. The only Guarantee IsChange!
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- 15. If it ain’tbroke, BREAK it. (Before someone else does) WARNING! Being Different is not enough.
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- 20. Technology… has changed customerdemands & expectations
- 21. The early birdgets the worm but it’s the SECOND mouse that gets the cheese!
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- 23. Successful Companies AreGiving Customers What They Want – Before They Even Know They Want it
- 24. Beacon Low-cost hardware devicethat utilizes a battery-friendly low-energy Bluetooth connection to transmit messages or prompts directly to a smartphone or tablet.
- 25. Consumer Demand isALWAYS Changing When a company isn’t responsive to consumer demand… When a company is responsive to consumer demand…
- 26. Change Killers Yesterday’s Winners ConventionalWisdom Risk Averse
- 29. What would beanother good example of a disruptive model in the soda industry?
- 30. Other Models ofDisruptive Change…Yesterday
- 31. Other Models ofDisruptive Change…Today
- 32. Now What? Disruptive Change BeDecisive. Be Proactive. Embrace Change. Be Collaborative.
- 33. Be Collaborative! Disruptive Change “PLM” Synchronousvs. Asynchronous
- 34. Be Decisive! Disruptive Change Actquickly to changing conditions Widen the aperture of your objective focus
- 35. Operate with anexpectation of change Disruptive Change Be Proactive! When forced to react, do so decisively Operate Strategically
- 36. Respond to ChangingCustomer Demands by Creating a Culture of Acceptance, Collaboration, Innovation and Change Disruptive Change Embrace Change!
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- 39. Rankings 1. Cigarette lighter 2.Ball of steel wool 3. Extra shirt and pants for each survivor 4. Can of Crisco shortening 5. 20X20 Canvas 6. Small ax 7. Family size chocolate bars (one for each person) 8. Newspapers 9. Loaded .45-caliber pistol 10.Quart of 100 proof whiskey 11. Compass 12. Sectional air map made of plastic
- 40. Did you employthe tenets of Disruptive Change? Decisiveness. Proactivity. Embrace Change. Collaboration.
- 41. Real Change comesby way of accurate forecasting, creating a culture of acceptance, innovation, and reinvention Trying Hard is a great start but…
- 42. • A NewParadigm • The 4 Things You Must Do Now Disruptive Change Summary
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- 46. • Collect GoodIdeas • Have Good Plans • Give Yourself Time • Change Yourself Four Simple Steps To Find More Success than You can Imagine
- 47. 1. Collect GoodIdeas Four Simple Steps Write them down. Keep a journal.
- 48. 2. Have GoodPlans Four Simple Steps Your plan is driven by your strategy.
- 49. 3. Give YourselfTime. Four Simple Steps Life is not just the passing of time. It is the collection of experiences along the journey that contribute to the ultimate purpose – happiness.
- 50. 4. Change Yourself. FourSimple Steps If you will change, everything will change for you.
Editor's Notes
- #2 Disruptive change is not a new concept. But it’s a powerful concept of problem solving, decision-making, and innovation that you can use to break through existing paradigms associated with change. I’m going to show you a new way of looking at one of the most common occurrences in our lives so you can begin finding uncommon solutions to your everyday needs, principally in the work place, but also equally as applicable in your personal lives as well. I’ll also show you the four things you must do to begin practicing the principles of disruptive change for maximum impact. I’d like to begin today’s presentation a bit “disruptively” and ask that you find someone in the room you don’t know. You’ll introduce yourselves to each other, gather a few facts as I have laid them out on this card and then I’ll ask you to introduce the person you interviewed. I’ll give you a few moments to do that.
- #4 WHAT: Change is Progress.” I remember the first time I ever heard the mantra… So, as I said, I’m here to talk with you today about change and how the concept of change has evolved over the years from something that has naturally taken place and has been generally accepted as a norm to a present-day time where it is actually sought after and forced. That forced change is what is now commonly known as disruptive change. Yes, change is indeed still progress, but its definition has evolved in such a way that the very essence of change is even more important and plays an increasingly pivotal role in business today than it ever has. You’ll quickly learn that Disruptive Change is not about “trying Harder.” It’s about recognizing the opportunity for change using existing models as a platform for change.
- #5 WHY: Why are you here today? (Audience) Why are we here? (Facilitator) Every business initiative begins with a call for change. We’re here to open the aperture of AWARENESS on the concept of change. Learning Needs Assessment…
- #6 WHY: Why are you here today? (Audience) Why are we here? (Facilitator) Every business initiative begins with a call for change. We’re here to open the aperture of AWARENESS on the concept of change. Learning Needs Assessment…
- #7 WHY: Why are you here today? (Audience) Why are we here? (Facilitator) Every business initiative begins with a call for change. We’re here to open the aperture of AWARENESS on the concept of change. Learning Needs Assessment…
- #8 HOW: Our objective is to get from where we are, collectively, to a common destination. Today’s destination is…a better understanding of the differences between change and disruptive change AND to get you thinking about ways in which you can begin thinking “disruptively” to remain relevant. So what? What do we do with this new understanding? We APPLY it through new eyes…AWARENESS. QUESTION: How many of you would say you are comfortable with change? FOLDED AREMS DEMO
- #9 Challenge: Turn this picture into the number 6 using only one single line to do so. Possible answers: Add an “S” Fold the image in half “IX6” =6 OBJECTIVE: Challenge to see things differently.
- #10 What is change? Any action or shift away from of what is considered normal in terms of consistency. So, there is change and there is disruptive (radical) change. We’ve already defined “Change” as a shift away from something. “Disruptive” change embodies the same basic definition with the profound difference of its intent to affect the fundamental nature or concept of something. Its effects are generally unexpected but relevant in terms of a sensible approach to improvement and advancement. How we react to those changes is often determined by how we perceive them. If we see change as a threat, we tend to act defensively. We go into a “protective posture”. If we see change as an opportunity, we tend to react more reasonably and are open to possibilities. The way businesses see change affects the strategy they adopt.
- #11 Intro…
- #12 Stick with the status quo until things inevitably decline and ultimately fail, or Continuously change to remain valid and relevant. So how do we do that?
- #13 Shift from a unit-sales approach to custom-tailored solutions.
- #14 The only guarantee is CHANGE. If you (or your business) resist change you become irrelevant.
- #15 The absolute best shot at prosperity (and relevance) any of us have is to constantly re-imagine, re-think, and re-invent everything we do and how we do it in order to remain relevant.
- #16 Fair warning! Your business model will be broken. It is no longer a matter of IF, but a matter of WHEN. The only choice you have is who gets to break it. Breakers will come out of nowhere – a competitors skunk works lab, a Red Bull and pizza infused college dorm room, or some remote place on the planet you’ve never even heard of. Breakers weapon of choice? Technology. Think about the giants that have been broken and doomed to irrelevance by technology. BLOCKBUSTER (NETFLIX) BOOKS-A-MILLION (AMAZON) The MUSIC INDUSTRY (APPLE, PANDORA) AUTO INDUSTRY (TRUECAR, ETC) You can no longer “Differentiate” to remain relevant. Consumers no longer CARE if you’re different. REMARKABLE is the only discriminator. And that view is held only by the customer, not the business or marketer.
- #17 Historically, small start-ups had to be concerned about larger, more established businesses squeezing them out of the marketplace. Quite the opposite is true now. Start-ups have proliferated on the net-centric wave of the Internet explosion. Suddenly someone with a great idea can create it, fund it, and profit from it all online.
- #18 Disruption is not a goal but a RESULT of new thinking and the execution of an innovative idea. However, there is a distinct difference between innovation and disruptive change. Disruptive change incorporates the concept of creative destruction. Creative destruction is a process through which something new brings about the demise of whatever existed before it. Creative destruction is synonymous with disruptive technology.
- #19 In 1999 Shawn Fanning wanted to share music files with other people. Fanning created Napster, an idea that would deliver a crushing blow to the music industry. But he wasn’t at the head of the attack – the entire battle was waged by an army of teens, college students, and, eventually, iPod-carrying business people.
- #21 Customers who believe they can get exactly what they want at a price they’re willing to pay all add up to a game-changing business environment.
- #22 Emerging technology and our fascination with it is creating a fervor of “early birds” and not enough “second mice.” Second mice see what others don’t. (Tesla, and their investment in Panasonic – batteries…Amazon and online sales (not just books)
- #23 Ladies and gentlemen…we’re going to ask you to buckle your seatbelts as we’re headed for a bit of turbulence due to some clouds ahead.
- #24 Customers expect companies to come to them – and to provide an experience. Smart companies are responding by putting customers first, engaging them in new ways, and focusing on service and satisfaction unlike ever before.
- #26 Not responsive to consumer demand: revenue dries up, reinvestment becomes difficult, business suffers & eventually fails. Responsive to consumer demand: revenue grows, reinvestment becomes possible, the business remains relevant.
- #27 Before you can even begin to embrace and implement disruptive change, your business must let go of what I call “Change Killers”. Every product or service has a natural life cycle that goes through the phases of introduction, growth, maturity, and eventual decline as it quickly becomes yesterday’s winners. Using generally accepted truths from the past to predict likely future results will kill change. None of the old rules and metrics hold up anymore. Some companies are afraid of risk because they’ve seen so many others fail. It’s irrational to be paralyzed by the fear of risk if you’re in business. Leaders who monitor their execution process significantly decrease the odds of failure just by being involved in the process.
- #33 The 4 Imperatives to enact disruptive change.
- #34 Collaboration supports the PLM (process level management) of an objective or initiative and enables individuals to work together to achieve a defined and common objective or purpose. It can also be extremely helpful in reaching solutions that are NOT designed for common objectives. Collaboration is heavily dependent upon two main factors: Whether people CHOOSE to collaborate or not, and, if they do… To what degree they fully commit Collaboration exists in two forms: Synchronous, where everyone interacts in real time, as in online meetings, through instant messaging, or via Skype, and Asynchronous, where the interaction can be time-shifted, as when uploading documents or annotations to shared workspaces, or making individual contributions toward common objectives What’s another form of collaboration? Answer: Networking.
- #35 Indecision will assure your stagnation and eventual demise. You can “plan” your intentions to death, but until you take action to enact radical change you are doing nothing. When forced to react, do so decisively while considering the second and third-order effects of your choices
- #36 Anticipate the need for change and don’t be afraid to entertain radical ideas. How does “this” (an idea or action) affect the customer? Make a decision. If it is the wrong one, re-attack. At least you’ll know sooner.
- #37 Take on a new perspective and Embrace Change!
- #38 Suddenly, you hear a loud bang! Panic ensues and you realize you’re airplane is in trouble. You’re going to crash!
- #39 You and your companions have just survived the crash of your airplane. It is mid-January, and you are in Northern Canada. The daily temperature is 25 below zero, and the night time temperature is 40 below zero. There is snow on the ground, and the countryside is wooded with several creeks crisscrossing the area. The nearest town is 20 miles away. You are all dressed in city clothes appropriate for a business meeting. The sun is setting. You have 20 minutes to reach a consensus on your strategy to survive. Your decisions are crucial to your survival.
- #43 Intro…
- #45 Intro…