Comparing Ad Network Display and Real Time Bidding Display
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4) Proposal solicitation - qualified suppliers submit proposals which are evaluated and shortlisted.
5) Supplier selection - suppliers are evaluated and a preferred supplier is selected, with potential negotiation on pricing.
6) Order and routine specification - the final order details are negotiated and agreed upon.
7) Performance review - the supplier's ongoing performance is periodically reviewed.
Tech2Globe provides PPC Management services
PPC (Pay-Per-Click) management refers to the process of overseeing and optimizing paid advertising campaigns on search engines and other online platforms. In PPC, advertisers pay a fee each time their ad is clicked. Effective PPC management involves keyword research, ad creation, bid management, and continuous analysis to maximize the return on investment (ROI).
The AdWords Dimensions
The presentation discusses how to use the dimensions tab in Google AdWords. It provides an overview of the dimensions tab and its options for slicing data by dimension. It then gives examples of using specific dimensions like time, labels, geographic locations, and destination URLs to improve campaign performance. The presentation concludes with reminding attendees of available resources and taking questions.
Paid Traffic That Converts
Guide to optimizing Adwords and Bing Ads pay per click ad campaigns for a lower average cost per click and more qualified leads and sales conversions. To learn more about how to generate more qualified leads from search advertising and content marketing, check out http://www.marketdoc.com
How to Start Mobile Media Buying
The document provides an overview of mobile media buying, discussing the differences between ad networks and direct buys, premium versus remnant inventory, how to negotiate pricing and set up insertion orders. It also describes MobAff's tracker tool that can be used to audit incoming traffic, find high performing targeting, analyze day and week parting trends, and optimize campaigns through post-click redirect rules. The goal is to help buyers improve monitoring, performance, and return on investment for their mobile advertising campaigns.
Retail management
This document discusses relationship marketing in retailing. It defines relationship marketing as a long-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. Relationship marketing uses customer retention tactics but treats marketing as an ongoing process rather than single events. The document also discusses providing extra value for customers, potential pitfalls to avoid in a value-oriented retail strategy, and the importance of retail research and information gathering.
Data Xu&Gemius_Digital Beyond Borders_Kiev_20150617
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B-PLAN FOR A TRAVEL ACCESSORIES STORE
Travel shoppie aims to be a one-stop shop for all travel accessories, especially for adventure/leisure travelers. It plans to open retail stores and have an online store to sell travel products, rent certain single-use items, and offer travel packages. The stores will be located in major cities across South India and will stock a wide range of travel gear sourced internationally. Travel shoppie aims to target both individual and corporate travelers through various promotional strategies and plans to expand its store network and potentially set up its own manufacturing unit in the future.
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Wizaly
- Wizaly is a multi-touch attribution technology company founded in 2004 that uses a team of 25+ R&D people to help advertisers understand the entire customer journey and spend marketing budgets more efficiently.
- Their platform applies attribution algorithms to de-duplicate conversions, understand view-through impact, optimize strategies, and provide recommendations to improve performance and ROI.
- It offers customizable dashboards and widgets to provide insights, compare metrics to traditional attribution models, and highlight challenges through data visualization.
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Presented at the CAiSE 2024 Forum, Intelligent Information Systems, June 6th, Limassol, Cyprus.
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Paper: https://doi.org/10.1007/978-3-031-61000-4_16
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
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- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
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ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
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Comparing Ad Network Display and Real Time Bidding Display
- 1. Opaque pricing • Undisclosed margins (differential between price paid to publisher and charged to buyer • Limited clarity on real impression value Media bundling • Impressions sold packaged in bundles of 1,000 • No ability to pick and choose individual impressions Lack of placement level transparency • Full site list not provided • No guarantee of placement on any site or placement level reporting Black box optimization • Optimization methods opaque • Buyer has little control over optimization levers including targeting filters • Little insight into what drove performance and why No category exclusivity and advertisers data is aggregated • Ad Networks work with multiple advertisers in a category to leverage efficiencies • Ad networks will profile and aggregate advertisers data re-selling into the marketplace Low resourcing • Low resource required from agency buying and optimization team • Low specialism required Real Time Bidding / Advertiser Trading DeskTraditional Ad Network Price benchmarking • Individual impression and user price benchmarking and indexing • Auction based media pricing model increases impression level transparency Granularity • Cherry picking impressions allows buyers to choose desired impressions • Buying is driven by de-averaging pricing based on expect return Control • Buyers can “sit in the driver’s seat” making the buying decisions • Buyer has complete control over optimization levers including buying of data Insight • Transparent buying and reporting culminates in better insight • Repeatable decisions that drive efficiency and growth can be made Exclusive to the advertiser, data aggregation can be opted-out • Advertiser (Agency) Trading Desk works exclusively for brand owner • Analyst, trader and optimizer resource is dedicated to advertiser High resourcing • High resource required from agency buying and optimization team • Requires a trading manager, analyst and optimizer team in-house VS.Aggregated buying - Aggregate impressions and eyeballs to maximize publishers remnant inventory or own inventory, selling at highest margin Programmatic Buying - Connect and trade in an auction based marketplace for inventory, data and audiences to maximize return DISPLAY RTB VS. DISPLAY AD NETWORK COMPARING REAL TIME BIDDING DISPLAY TO TRADITIONAL AD NETWORK MODEL