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Design for social innovation
From critique to prototyping an emerging practice
Aditya Pawar!
PhD student, Umea Institute of Design
A brief presentation to fellow design doctoral students on the big debates in social design. June 2014
Critique: Purgatory of (social) design
Philips Chulha Stove Life- Straw One laptop per child
There are professions more harmful than industrial design, but only a few of them.
!
- Victor Papanek, Design for the real world
Transformative + Design
Transformative design is meant to express a way of living well, while at the same time
consuming fewer resources and generating new patterns of social cohabitation
!
- Burns, Cottam, Vanstone and Winhall, RED Report
Why this is an ‘emerging’ practice
1 The loss of personal creative authorship
2 Shaping behaviour rather than form
3 Transformation design is never done
4 Creativity happens in run-time, not just in design-time
5 Diversity over quality
6 Design becomes a pro+amateur community
Challenges to designers/ researchers
Research goal: Prototyping Practices
…..we aim to 'prototype' not objects or services but practices
in order to experiment and explore the implications of social,
cultural and technological changes and challenges to
design…..
!
!
Research questions
!
a. Redefining the designer’s role and capabilities in transformative design? !
!
b. How can design manifest itself embedded in the context of concern? !
!
c. What are the new aesthetics of formless design?!
!
!
!
Knowledge through reflection in action
Participatory action research…
with communities of practice…
!
Related work by others
Design Pilots (ongoing)
• Sliperiet: Social collaborative open organisation
!
• Umea Pantry: Niching sustainable food strategies in Umea
!
• Services that Google cannot provide: Community co-creation at
Umea Public Library
!
• Urban sanitation: product service system for urban slums in Dhaka
!
!
!
Positive deviations: Eco-local food production around Umea
• Ecological vegetable farming
• Ecological sheep farming
• Permaculture farming
• Farming for self-sufficiency
• Urban farming
1. Umea Pantry: Niching sustainable food strategies in Umea
FarmersUrban/ guerrilla
farmers
Citizens RetailersRestaurants
Farm Fork
The brief = Matters of concern.
• POTENTIAL FARMS: Park land that is not used for urban
farming but has the potential to be used.
• EXISTING URBAN FARMS: Existing urban farms in
Alidhem, Carlshem, Ersboda and Broparken.
• NEIGHBOURHOOD INVOLVEMENT: The neighbourhood
involvement depends on the activities organised around
farming and the inhabitants themselves
• Alidhem
• Ersboda
• Study-circle HQ
• Carlshem!
!
!
• Broparken
NEGOTIATING RESOURCES!
LAND: Legally procured land
or Illegally procured land
MANURE: Manure placed by
the municipality
WATER: Permission taken to
access underground
municipal pipelines
TOOLS: Tools are pitched in
voluntarily by members
SEEDS/SAPLINGS: Seeds
and saplings volunteered by
members
… negotiating boundaries
2. Sliperiet: Social collaborative open organisation
STRUCTURING OPEN-NESS
Workshop Proposal for Sliperiet
Proposal by
Marlene Johansson
Aditya Pawar
E
n
tre
p
re
n
e
u
ria
l
zo
n
e
Makerzone
M
eeting
zone
Workshop: Co-imagining the value of sliperiet
Sliperiet Users
Internal Environment External Environment
Motivation/ mission/ values
Organisational culture
Core processes & rituals
Physical-technological
infrastructure
StudentsInternal actors
Researchers
Creative -
cultural
companies
Entrepreneurs/
Start-ups
Serious play
Discussion
Analysis SynthesisParticipatory input Participatory output
Breaking up into
socio-material raw materials
Re-assembling
into new socio-material
assemblies
- Boundary spanning
- Infrastructuring/
Scaffolding
- Prototyping /futuring
- reconfigurations
- Making things visible
- Tracing & probing
- Critical design
- Foresight/ projecting
- Narratives
- Trust & confidence
building
Designing publics
Transformative
design
Design-time Post-Pre-
What can a social design process look like when the design is
never done?
How can we make transparent the black-box of big
society?
What are the limits of social design?
Fuzzy front end Later end
Latent Design &
discovery
Mobilisation Main streaming Embedding
• Period of under
performance or
gradual improvement
before innovation
occurs
• Strategy and
process for
innovation are
developed
• Piloting innovative
ideas, developing
new structures and
terms
• Innovation becomes
routine as ideas and
working practice are
main streamed in
one place, service or
sector
• Value of innovation
grows. Systemic
innovation may
occur, where the
locality has the
potential to innovate
in other sector
Source: Young
foundation (2007)
90% Design engagements
How can we scale up human centred
design? to take on complexities of designing
for communities and networks

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How could we prototype a social design practice?

  • 1. Design for social innovation From critique to prototyping an emerging practice Aditya Pawar! PhD student, Umea Institute of Design A brief presentation to fellow design doctoral students on the big debates in social design. June 2014
  • 2. Critique: Purgatory of (social) design Philips Chulha Stove Life- Straw One laptop per child There are professions more harmful than industrial design, but only a few of them. ! - Victor Papanek, Design for the real world
  • 3. Transformative + Design Transformative design is meant to express a way of living well, while at the same time consuming fewer resources and generating new patterns of social cohabitation ! - Burns, Cottam, Vanstone and Winhall, RED Report
  • 4. Why this is an ‘emerging’ practice 1 The loss of personal creative authorship 2 Shaping behaviour rather than form 3 Transformation design is never done 4 Creativity happens in run-time, not just in design-time 5 Diversity over quality 6 Design becomes a pro+amateur community Challenges to designers/ researchers
  • 5. Research goal: Prototyping Practices …..we aim to 'prototype' not objects or services but practices in order to experiment and explore the implications of social, cultural and technological changes and challenges to design….. ! !
  • 6. Research questions ! a. Redefining the designer’s role and capabilities in transformative design? ! ! b. How can design manifest itself embedded in the context of concern? ! ! c. What are the new aesthetics of formless design?! ! ! !
  • 7. Knowledge through reflection in action Participatory action research… with communities of practice… !
  • 9. Design Pilots (ongoing) • Sliperiet: Social collaborative open organisation ! • Umea Pantry: Niching sustainable food strategies in Umea ! • Services that Google cannot provide: Community co-creation at Umea Public Library ! • Urban sanitation: product service system for urban slums in Dhaka ! ! !
  • 10. Positive deviations: Eco-local food production around Umea • Ecological vegetable farming • Ecological sheep farming • Permaculture farming • Farming for self-sufficiency • Urban farming 1. Umea Pantry: Niching sustainable food strategies in Umea
  • 12. The brief = Matters of concern. • POTENTIAL FARMS: Park land that is not used for urban farming but has the potential to be used. • EXISTING URBAN FARMS: Existing urban farms in Alidhem, Carlshem, Ersboda and Broparken. • NEIGHBOURHOOD INVOLVEMENT: The neighbourhood involvement depends on the activities organised around farming and the inhabitants themselves • Alidhem • Ersboda • Study-circle HQ • Carlshem! ! ! • Broparken NEGOTIATING RESOURCES! LAND: Legally procured land or Illegally procured land MANURE: Manure placed by the municipality WATER: Permission taken to access underground municipal pipelines TOOLS: Tools are pitched in voluntarily by members SEEDS/SAPLINGS: Seeds and saplings volunteered by members … negotiating boundaries
  • 13. 2. Sliperiet: Social collaborative open organisation STRUCTURING OPEN-NESS Workshop Proposal for Sliperiet Proposal by Marlene Johansson Aditya Pawar E n tre p re n e u ria l zo n e Makerzone M eeting zone
  • 14. Workshop: Co-imagining the value of sliperiet Sliperiet Users Internal Environment External Environment Motivation/ mission/ values Organisational culture Core processes & rituals Physical-technological infrastructure StudentsInternal actors Researchers Creative - cultural companies Entrepreneurs/ Start-ups
  • 17. Analysis SynthesisParticipatory input Participatory output Breaking up into socio-material raw materials Re-assembling into new socio-material assemblies - Boundary spanning - Infrastructuring/ Scaffolding - Prototyping /futuring - reconfigurations - Making things visible - Tracing & probing - Critical design - Foresight/ projecting - Narratives - Trust & confidence building Designing publics Transformative design Design-time Post-Pre- What can a social design process look like when the design is never done?
  • 18. How can we make transparent the black-box of big society?
  • 19. What are the limits of social design? Fuzzy front end Later end Latent Design & discovery Mobilisation Main streaming Embedding • Period of under performance or gradual improvement before innovation occurs • Strategy and process for innovation are developed • Piloting innovative ideas, developing new structures and terms • Innovation becomes routine as ideas and working practice are main streamed in one place, service or sector • Value of innovation grows. Systemic innovation may occur, where the locality has the potential to innovate in other sector Source: Young foundation (2007) 90% Design engagements
  • 20. How can we scale up human centred design? to take on complexities of designing for communities and networks