1. The document discusses approaches to discourse analysis (DA), focusing on Conversation Analysis (CA). CA aims to closely analyze talk-in-interaction to describe patterns of communication and social acts.
2. There are two branches of CA - Linguistic CA focuses only on language, while Ethnomethodological CA prioritizes social acts and how language enables them.
3. Ethnomethodological CA follows five stages of analysis: unmotivated looking, inductive search, establishing regularities, detailed analysis, and a generalized account. The goal is to understand social acts from the participants' perspective.