Dirk Brown: Pandoodle, Patents, and the Palmetto State
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Dirk Brown does 3 presentations in one as he shares his story of Pandoodle, an adaptive digital design firm which can places animations into live video, and its journey from Silicon Valley to Columbia, S.C.
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Michelin Technical Scholars Program
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Jay Moskowitz - Good Health Made Possible
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Ignite! 2011 - Tony Ambler, Dean of the USC College of Engineering & Computing
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Ignite! 2011 - Terris Riley of NewVenue Technologies
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Dirk Brown: Pandoodle, Patents, and the Palmetto State
- 1. Pandoodle, Patents, and the Palmetto State
- 12. Overlays Pre-rolls Brand Placement Pre-Roll Ad Overlay Ad 0:00 0:15 CPM $3-15 $15-30 $50-100 Viewers Watch Click Away Watch Advertisers Low Touch Low Touch High Touch
- 15. Enterprise Value Working Capital Intangible Fixed Assets Assets Intangible Assets Intangible Assets represent 65% - 82% of the S&P 500 (depending who you talk to)
- 16. Components of S&P 500 Market Value Tangible Assets Intangible Assets 100% 90% 80% 70% 60% Legally protecting this 50% needs to be a key part of 40% your business strategy 30% 20% 10% 0% 1975 1985 1995 2005 2010 Source: Ned Davis Research (consistent with Brooking Institute, Baruch Lev analysis)
- 17. Patents Trademarks & Trade Dress Copyrights Trade Secrets Industrial Designs Mask Works TM Geographical Indications C Know How URL
- 18. Source: IPWatchdog (April 24, 2011)
- 19. U.S. Trade in Intangible Assets $Billions (US 9/2009) Source: Bureau of Economic Analysis, International Economic Accounts, US International Services
- 20. Increasing Rate of Patent Filing Worldwide Source:WIPO
- 21. More International Filings Source:WIPO
- 22. Patent Filing – Worldwide Distribution in 2000 Source:USPTO
- 23. Patent Filing – Worldwide Distribution in 2010 Source:USPTO
- 24. Growth of Patent Filings (2009 – 2010)
- 25. 1787 1985 - 1990
- 27. Business IP Strategy Strategy
- 28. • IPO Winners • Acquisition Losers • No exit
- 29. • 67% of Winners have IP • 57% of Acquired Companies have IP • 81% of Public Companies have IP Winners are at least 2x more likely to hold IP than losers Source: IPVision
- 31. Intellectual Property Strategy & Management
- 33. Source: Kaufmann Index of Entrepreneurial Activity 1996 - 2009
- 37. Bill Coughlin, President Steve Landefeld, Director Ford Global Technologies Bureau of Economic Analysis U.S. Department of Commerce
- 39. Pandoodle, Patents, and the Palmetto State