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Direktmedia1
This document discusses trends in consumer behavior and innovation. It notes that the pace of change in markets is accelerating. It identifies different types and levels of societal and cultural changes, including mega trends, consumer trends, and fads and fashions. These changes create both opportunities and needs for new solutions. The document then discusses several trends from 2008, including rising food prices, peak oil, the financial crisis, new media, and increased blogging and geotagging. It argues that conversation will be key to the future and engagement, creativity, and sharing content for free.
