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Wondercode
Wondercode

Web-byrået InCreo med programvaren Wondercode gjennomførte webreise med Hurtigrutens MS Polarlys fra Bergen til Tromsø 7. nov. - 11. nov. 2011. Adm.dir Magne Uppman fra iProspect. Presentasjon i Bergen, Ålesund og Trondheim, 7. - 9. november.

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MORGENDAGENS  GOOGLE   9  TRENDER  DU  MÅ   FORHOLDE  DEG  TIL   Webreisen   Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
MORGENDAGENS  GOOGLE  –  9  TRENDER  DU  MÅ   FORHOLDE  DEG  TIL   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND  1:  MOBILSØK  I  VOLDSOM  VEKST   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND:  MOBILSØK  I  VOLDSOM  VEKST   •  Mer  søk  på  mobile  plattformer     •  Ikke  på  bekostning  av  datamaskiner,  men  i  tillegg   •  Krav  til  mobile  sider  og  søkkampanjer  tilpasset  et  annet  format   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
SHOPPINGRELATERTE  SØK  I  USA  OVER  MOBIL   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
CLICK-­‐TO-­‐CALL  PHONE  EXTENSIONS   Digital Performance on a Global Scale.
TREND  2:  SØK  BLIR  MER  LOKALT     Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND:  SØK  BLIR  MER  LOKALT   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND:  SØK  BLIR  MER  LOKALT   Opp  $l  20%  av  alle  søk  er  direkte   lokale  (f.eks.  “Hotell  Oslo”  eller   “skobuEkk  Bodø”)   Opp  $l  40%  av  alle  søk  via  mobil  er   direkte  lokale  (f.eks.  “Hotell  Oslo”   eller  “skobuEkk  Bodø”)   Opp  $l  51%  av  alle  søk  via  mobil  har   lokal  intensjon  (f.eks.  “Rørlegger”   eller  “ Tannlege”  )   Digital Performance on a Global Scale.
LOCATION  EXTENSION   Digital Performance on a Global Scale.
LOCAL  ADS   Digital Performance on a Global Scale.
KOMBINASJONEN  AV  MOBIL  OG  LOKALT  SØK   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND  3  –  ANNONSENE  TAR  STADIG  STØRRE  DEL   AV  SØKERESULTATET     Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND:  ANNONSENE  TAR  STADIG  STØRRE  DEL  AV  SØKERESULTATET   •  Google  vil  aldri  gjøre  noe  som  skader  inntektene  fra  AdWords  –   heller  tvert  om   •  Det  vil  komme  stadig  nye  annonseformater   •  Disse  formatene  har  ofte  stor  effekt   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
AD  SITELINKS   Digital Performance on a Global Scale.
TREND  4  –  VIDEO  BLIR  VIKTIGERE     Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND:  VIDEO  BLIR  VIKTIGERE   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
VIDEO  ADS   Digital Performance on a Global Scale.
VIDEO  ADS   Digital Performance on a Global Scale.
TREND  5  –  BILDER  BLIR  VIKTIGERE   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND:  BILDER  BLIR  VIKTIGERE   •  Oftere  bilder  i  søkeresultatet  –  gir  høyere  klikkrate   •  Optimaliser  bildene  dine  også!   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND  6  –  REAL  TIME  SEARCH     Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND:  REAL  TIME  SEARCH  –  MER  FOKUS  PÅ  NYHETER   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND:  REAL  TIME  SEARCH  –  INTEGRASJON  FRA  SOSIALE  MEDIER   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND  7  –  SØKBUDSJETTENE  ØKER   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND:  SØKBUDSJETTENE  ØKER   •  Annonsørene  flytter  mer  penger  over  til  søk   •  Årlig  vekst  i  Norge  ca  30%   •  Fortsatt  langt  etter  andre  land   –  UK  60%  av  online  spending   –  USA  50%  av  online  spending   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
ONLINE  ØKER  MEST   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
OG  SØK  OG  MOBIL  MEST  INNEN  ONLINE   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND  8  –  GOOGLE  FLYTTER  SEG  STADIG   NÆRMERE  KJØPET   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
PRODUCT  EXTENSIONS   Digital Performance on a Global Scale.
PRODUCT  LISTING  ADS   Digital Performance on a Global Scale.
COMPARISON  ADS   Digital Performance on a Global Scale.
Digital Performance on a Global Scale.
Digital Performance on a Global Scale.
HOTELLSØK  MED  PRIS  OG  KJØPSMULIGHET   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
FLYSØK  MED  BESTILLINGSMULIGHETER   Digital Performance on a Global Scale.
FLYSØK  MED  BESTILLINGSMULIGHETER   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
GOOGLE  SHOPPING   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
GOOGLE  SHOPPING   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TREND  9  –  PERSONALISERT  SØK   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
GOOGLE+  VIL  ENDRE  MYE   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
Digital Performance on a Global Scale.
TAKEAWAYS   •  Det  skjer  veldig  mye  innenfor  søk  og  søkemotormarkedsføring   •  Søk  blir  en  enda  viktigere  taktisk  /  kjøpsutløsende  kanal   •  Søk  blir  mer  komplekst   •  Det  er  viktigere  enn  noen  gang  å  ”være  på  ballen”   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
SPØRSMÅL?   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
TAKK  FOR  MEG!   MAGNE  UPPMAN   MOB:  90547285   Digital Performance on a Global Scale. Copyright  ®  2010,  iProspect.com,  Inc.    |    Confidential  +  Proprietary    |    All  Rights  Reserved    |    Linked  by  Isobar  

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I prospect uppman_webreise_wondercode_hurtigruten

  • 1. MORGENDAGENS  GOOGLE   9  TRENDER  DU  MÅ   FORHOLDE  DEG  TIL   Webreisen   Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 2. Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 3. MORGENDAGENS  GOOGLE  –  9  TRENDER  DU  MÅ   FORHOLDE  DEG  TIL   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 4. Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 5. Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 6. TREND  1:  MOBILSØK  I  VOLDSOM  VEKST   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 7. TREND:  MOBILSØK  I  VOLDSOM  VEKST   •  Mer  søk  på  mobile  plattformer     •  Ikke  på  bekostning  av  datamaskiner,  men  i  tillegg   •  Krav  til  mobile  sider  og  søkkampanjer  tilpasset  et  annet  format   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 8. Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 9. SHOPPINGRELATERTE  SØK  I  USA  OVER  MOBIL   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 10. CLICK-­‐TO-­‐CALL  PHONE  EXTENSIONS   Digital Performance on a Global Scale.
  • 11. TREND  2:  SØK  BLIR  MER  LOKALT     Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 12. TREND:  SØK  BLIR  MER  LOKALT   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 13. TREND:  SØK  BLIR  MER  LOKALT   Opp  $l  20%  av  alle  søk  er  direkte   lokale  (f.eks.  “Hotell  Oslo”  eller   “skobuEkk  Bodø”)   Opp  $l  40%  av  alle  søk  via  mobil  er   direkte  lokale  (f.eks.  “Hotell  Oslo”   eller  “skobuEkk  Bodø”)   Opp  $l  51%  av  alle  søk  via  mobil  har   lokal  intensjon  (f.eks.  “Rørlegger”   eller  “ Tannlege”  )   Digital Performance on a Global Scale.
  • 14. LOCATION  EXTENSION   Digital Performance on a Global Scale.
  • 15. LOCAL  ADS   Digital Performance on a Global Scale.
  • 16. KOMBINASJONEN  AV  MOBIL  OG  LOKALT  SØK   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 17. TREND  3  –  ANNONSENE  TAR  STADIG  STØRRE  DEL   AV  SØKERESULTATET     Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 18. TREND:  ANNONSENE  TAR  STADIG  STØRRE  DEL  AV  SØKERESULTATET   •  Google  vil  aldri  gjøre  noe  som  skader  inntektene  fra  AdWords  –   heller  tvert  om   •  Det  vil  komme  stadig  nye  annonseformater   •  Disse  formatene  har  ofte  stor  effekt   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 19. AD  SITELINKS   Digital Performance on a Global Scale.
  • 20. TREND  4  –  VIDEO  BLIR  VIKTIGERE     Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 21. TREND:  VIDEO  BLIR  VIKTIGERE   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 22. VIDEO  ADS   Digital Performance on a Global Scale.
  • 23. VIDEO  ADS   Digital Performance on a Global Scale.
  • 24. TREND  5  –  BILDER  BLIR  VIKTIGERE   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 25. TREND:  BILDER  BLIR  VIKTIGERE   •  Oftere  bilder  i  søkeresultatet  –  gir  høyere  klikkrate   •  Optimaliser  bildene  dine  også!   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 26. TREND  6  –  REAL  TIME  SEARCH     Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 27. TREND:  REAL  TIME  SEARCH  –  MER  FOKUS  PÅ  NYHETER   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 28. TREND:  REAL  TIME  SEARCH  –  INTEGRASJON  FRA  SOSIALE  MEDIER   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 29. TREND  7  –  SØKBUDSJETTENE  ØKER   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 30. TREND:  SØKBUDSJETTENE  ØKER   •  Annonsørene  flytter  mer  penger  over  til  søk   •  Årlig  vekst  i  Norge  ca  30%   •  Fortsatt  langt  etter  andre  land   –  UK  60%  av  online  spending   –  USA  50%  av  online  spending   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 31. ONLINE  ØKER  MEST   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 32. OG  SØK  OG  MOBIL  MEST  INNEN  ONLINE   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 33. TREND  8  –  GOOGLE  FLYTTER  SEG  STADIG   NÆRMERE  KJØPET   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 34. PRODUCT  EXTENSIONS   Digital Performance on a Global Scale.
  • 35. PRODUCT  LISTING  ADS   Digital Performance on a Global Scale.
  • 36. COMPARISON  ADS   Digital Performance on a Global Scale.
  • 37. Digital Performance on a Global Scale.
  • 38. Digital Performance on a Global Scale.
  • 39. HOTELLSØK  MED  PRIS  OG  KJØPSMULIGHET   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 40. FLYSØK  MED  BESTILLINGSMULIGHETER   Digital Performance on a Global Scale.
  • 41. FLYSØK  MED  BESTILLINGSMULIGHETER   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 42. GOOGLE  SHOPPING   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 43. GOOGLE  SHOPPING   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 44. TREND  9  –  PERSONALISERT  SØK   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 45. GOOGLE+  VIL  ENDRE  MYE   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 46.
  • 47.
  • 48.
  • 49.
  • 50. Digital Performance on a Global Scale.
  • 51. TAKEAWAYS   •  Det  skjer  veldig  mye  innenfor  søk  og  søkemotormarkedsføring   •  Søk  blir  en  enda  viktigere  taktisk  /  kjøpsutløsende  kanal   •  Søk  blir  mer  komplekst   •  Det  er  viktigere  enn  noen  gang  å  ”være  på  ballen”   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 52. SPØRSMÅL?   Digital Performance on a Global Scale. Copyright  ©  2011,  iProspect,  Inc.  All  rights  reserved.  
  • 53. TAKK  FOR  MEG!   MAGNE  UPPMAN   MOB:  90547285   Digital Performance on a Global Scale. Copyright  ®  2010,  iProspect.com,  Inc.    |    Confidential  +  Proprietary    |    All  Rights  Reserved    |    Linked  by  Isobar