The document discusses various strategies for organizing and marketing a campaign against marketing to children, including: 1) Recruiting members through churches, schools and other community organizations and registering attendees with contact information. 2) Building a leadership team with different skill types and fundraising through brainstorming, phone banks, donations and events. 3) Planning accountability sessions with local politicians through assigned tasks, rehearsals and following a detailed agenda. 4) Additional tactics like meetings, petitions, letter writing, media events and press releases to spread awareness and apply pressure.

1. Directors Plan By Nicole Worley

16. Agenda for Accountability Session *This is where demands are made from a panel of three or four individuals by asking yes or no questions. A scorekeeper will make records of the responses. Summary of Responses 10:35 Our organizations questions to Senator.* 10:15-10:35 Collect donations. Entertainment by local musician 10:05-10:15 Community residents and concerned citizens speak to the senator about why they feel sales of video games to minors should be restricted. 9:10-9:55 Opening Prayer 9:05-9:10 Welcome and Purpose. The Massachusetts bill H.B. 1423- An Act to Restrict the Sale of Video Games with Violent Content to Minors. The goal is to convince our state senator to vote for this bill. Please do not ask the senator for his opinions, simply state your viewpoint 9-9:05 Adjournment 10:40

18. Sample Petition Film companies are undermining efforts of parents who are trying to shield their children from media violence by actively marketing PG-13 films to young children. Examples of this include: Burger King Iron Man toy giveaways for preschoolers Indiana Jones Lunchables Incredible Hulk toys for children as young as three The Dark Knight Cheerios The MPAA has refused to stop this behavior. By signing this petition, you are telling Carl Levin that it is time to force the MPAA to start marketing movies in a manner appropriate for their ratings by introducing legislation that will require them to do so. Name__________ Signature_____________ Address___________________________ Name__________ Signature_____________ Address___________________________ Name__________ Signature_____________ Address___________________________ Name__________ Signature_____________ Address___________________________ Name__________ Signature_____________ Address___________________________ Name__________ Signature_____________ Address___________________________ Name__________ Signature_____________ Address___________________________ Name__________ Signature_____________ Address___________________________ Name__________ Signature_____________ Address___________________________ Name__________ Signature_____________ Address___________________________ Only 10 Signature Lines per Page

21. Press Release Judge Baker Children's Center 53 Parker Hill Ave. Boston, MA 02120 For Furhter Information: Kathy Bowman Phone: 617-278-4172 Fax: 617-232-7343 Email: [email_address] Notice of Media Event The Campaign for a Commercial-Free Childhood will protest the release of Scholastic Inc's latest Bratz Book by dressing as Bratz characters in front of their main headquarters. 9:00 AM Monday July 14, 2008 Scarsdale Park Mall 450 Central Park Avenue (Route 100) Scarsdale, NY 10583 Photo Opportunity Come see the reaction of CEO, Richard Robinson, to dozens of members dressed as Bobble-headed Bratz Dolls