A Philadelphia remodeling company bought three billboards in Cleveland asking LeBron James to sign with the 76ers. The billboards feature slogans like "trust the process" to appeal to James. While the billboards won't likely sway James' decision directly, they are intended to promote the 76ers and troll Cleveland fans as the two teams are playing each other that week. Buying opposing city billboards is a common fan tactic to talk trash rather than seriously recruit players.

1. 3/20/2018 Philadelphia company buys three billboards asking LeBron James to sign with 76ers - CBSSports.com
https://www.cbssports.com/nba/news/philadelphia-company-buys-three-billboards-asking-lebron-james-to-sign-with-76ers/ 1/4
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Philadelphia company buys three
billboards asking LeBron James to sign
with 76ers
LeBron James will be a free agent this summer and this Philadelphia-based company wants
him in Philly
by @ChrisBarnewall Feb 26, 2018 • 1 min readChris Barnewall 
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Where chooses to go this offseason is a mystery to
everybody. He could stay with the , go to Los Angeles, return to
Miami, or do something completely out of the predicted script. He's LeBron
James. He can make any decision he wants and nobody can really tell him
otherwise.
One Philadelphia-based remodeling company, however, really wants James
in Philadelphia. Three billboards popped up in Cleveland on Monday that all
request James to opt out of his contract and sign with the 76ers this summer.
Their slogans are the typical "trust the process" call that Sixers fans have
been chanting for the last few years.
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2. 3/20/2018 Philadelphia company buys three billboards asking LeBron James to sign with 76ers - CBSSports.com
https://www.cbssports.com/nba/news/philadelphia-company-buys-three-billboards-asking-lebron-james-to-sign-with-76ers/ 2/4
Buying billboards in opposing cities is a tradition as old as sports fandom
itself. It doesn't actually accomplish anything in terms of convincing the
player to change their mind, but it's definitely a way to troll an opposing fan
base. It's no coincidence these billboards popped up the same week that the
76ers and Cavs meet on national TV Thursday.
In the end, this is more about the game itself and fans talking trash to each
other than anything LeBron does. He's not going to drive down the highway,
see these billboards, and decide right there he needs to sign with the 76ers.
Although he may appreciate the sentiment.
Philly-based Power Home Remodeling is company behind three
billboards in Cleveland that suggest LeBron should join the
Sixers es.pn/2HMQjQD
10:27 PM - Feb 26, 2018
603 303 people are talking about this
Three billboards ... to entice LeBron to Sixers
Three billboards in Cleveland, Ohio, have been bought to entice
LeBron James to move on to Philadelphia.
espn.com
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3. 3/20/2018 Philadelphia company buys three billboards asking LeBron James to sign with 76ers - CBSSports.com
https://www.cbssports.com/nba/news/philadelphia-company-buys-three-billboards-asking-lebron-james-to-sign-with-76ers/ 3/4
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4. 3/20/2018 Philadelphia company buys three billboards asking LeBron James to sign with 76ers - CBSSports.com
https://www.cbssports.com/nba/news/philadelphia-company-buys-three-billboards-asking-lebron-james-to-sign-with-76ers/ 4/4
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