How we help build tailored databases to target key decision makers with direct marketing campaigns for commercial property.

1. Commercial property - direct and digital marketing
Identifying your next occupier

3. Occupiers first
The companies here are occupiers not clients.
We never lose sight of the fact that this is what any developer or agent is looking
for. And Carousel has, over the last 14 years, honed a unique process of identifying
possible tenants for any type of commercial property.
The proof is there in black and white.
From a few hundred square metres through to many thousands, Carousel delivers
to clients qualified leads that convert into occupiers.
Here we illustrate how our strategy succeeds over traditional marketing methods.
www.carouselmarketing.com

4. Bringing contacts
into focus
This is key to your marketing strategy and Carousel’s approach.
Because of Carousel’s lead generation activities in the property field,
we hold a regularly updated database of more than 65,000
businesses and contacts.
Based on your brief, we supplement that with fresh targeted
contact data to create a bespoke database specific to the property
or development.
However, we know that purchased contact database lists will lack
the quality and detail essential to effective direct marketing.
So, we call them.
And validate their details and their up and coming property
requirements. We find out if they are, indeed, a legitimate prospect.

5. Cost effective
communication
The qualification process will typically reduce a starting list of
1,600 records down to 950 live, quality prospects who have a
potential need for your property.
And it’s this smaller number that we focus on.
After all, in many instances, we’re seeking just a single occupier.
Just one.
The sums
We reverse the common direct mailing methods taken by
creative agencies. Without contact validation, their fees, for
example, will be based on contacting the original purchased
list and playing a numbers game. Your design, print, mailing
costs...and repeat mailing costs, are based on much larger
contact numbers.
Carousel takes the chance out of the numbers.
By presenting you with a refined target audience, your
marketing budget goes much further.
Mailing costs are greatly reduced.
Multiple mailing campaigns can be accounted for.
Follow-up calls and emails are included.
Branding, design and the communication
go uncompromised.
www.carouselmarketing.com

7. Knowledge and value
Carousel developed its first property database 14 years ago and it’s clear
that a detailed understanding of the commercial property business is
essential to delivering effective direct marketing campaigns.
When you say BREEAM, EPC, parking ratio, lease break, yield and PC
...we know what you mean.
Our settled team creates leads for every type of property scheme brief:
office, serviced, industrial, retail, mixed use, refurbishments or design &
build. It’s not sexy work, but we know what we’re doing.
Carousel’s marketeers bring a high level of quality to projects,
understanding that attention to detail makes all the difference.
All research and marketing activities are conducted in house, audited,
measured, reported on and remain transparent to our clients.
It’s this added value that cements loyalty from our property partners.
www.carouselmarketing.com

9. Carousel’s track
record for
generating
enquiries speaks
for itself
DOUGLAS BONHAM
Head of Out of Town Offices,
Colliers International
Happy clients
A combination of property owners, developers and agents who
continue to choose Carousel’s methods.
These include Norseman Investments, BAM Properties,Aviva
Investors, GVA, Industrious, Stoford Developments, Colliers
International, St Modwen, Prupim, BNP Paribas andVodafone to
name names.
Each project is unique and we start with the question “what are you
selling?” Only after this understanding, can we devise for each client
a bespoke marketing strategy and the resulting contacts.
www.carouselmarketing.com

10. The gamut of services
Marketing material is the vehicle for attracting potential occupiers.
While we have carved out a niche in producing qualified leads, Carousel
supplies all the media services necessary to support a marketing drive.
Campaign planning
Actually devising the marketing strategy. Who is our target audience? How are we going
to communicate the benefits of any property?
Qualifying contacts
As described in this brochure. Researching contacts with a true need for your product.
Postal campaigns
The design, print and mailing management of all offline material appropriate for a
successful marketing campaign.
Email campaigns
The design, emailing, telephone follow-up of target contact activity, measurement and
reporting on effective digital mailings.
Websites
Design and commercial strategy of the inevitable web presence that any serious campaign
requires. In particular, its visibility on search engines. In fact, in today’s marketing
environment, the website merits far more investment, with the brochure being secondary.
Online marketing
Including targeted pay-per-click (PPC) search engine advertising and social media
marketing with the likes ofTwitter, LinkedIn and Facebook.
Telephone follow-up
Talking. Communicating to prospective occupiers throughout the marketing process.
Invaluable to refine a strategy, gauge feedback and report on so that any campaign can be
measured and adapted to ensure that objectives are met.

11. s o l u t i o n s @ c a r o u s e l m a r k e t i n g . c o m
w w w. c a r o u s e l m a r k e t i n g . c o m
0121 236 8850
Let us help you identify the one

12. B E V E R L E Y D U N N
M A R K M c K E E V E R
C a r o u s e l M a r k e t i n g L t d
N e w h a l l C o u r t
G e o r g e S t r e e t
B i r m i n g h a m
B 3 1 Q A
b . d u n n @ c a r o u s e l m a r k e t i n g . c o m
m . m c k e e v e r @ c a r o u s e l m a r k e t i n g . c o m
w w w. c a r o u s e l m a r k e t i n g . c o m
0121 236 8850
Your first and most important database contact: