Barrel Systems
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This document presents an IMC plan for Barrel Systems, a company that has developed a portable system allowing gas station cashiers to authorize fuel pumps from anywhere in the store. It discusses the problem their solution addresses, their corporate branding strategies, digital strategy, market analysis of competitors and target customers, communication objectives to increase brand awareness and customer satisfaction, a budget breakdown with allocation of $100 million to each objective, proposed promotional coupons, and questions about the company logo and target market.
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This document discusses recommended barrel temperature profiles for barrier type extrusion screws. It recommends:
1) Setting the die and adapter zones to the resin manufacturer's recommended melt temperature.
2) Setting the feed throat section 10-20°F warmer than ambient to preheat the material without causing bridging.
3) Installing screw cooling in the feed section to reduce friction and optimize solids conveying.
4) Evenly spacing the remaining zone temperatures between the feed and metering sections to gradually melt the resin using increased energy input.
Starting temperature profiles are provided for example resins to process them less stressfully and reduce wear on the screw and barrel.
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