Zipline addresses the pain points of rural isolated communities in Rwanda by operating autonomous drones to deliver lifesaving medical supplies in 15 minutes, saving 4 hours of travel time. They engage communities through WhatsApp notifications and grassroots outreach but could better involve them in technology development and empowerment. Opportunities exist to take a more collaborative approach and engage communities as strategic stakeholders to enable access, engage in development, and empower with technology literacy.

1. Social Mobility

2. Social innovation is
the deployment of technology (assets and resources)
and new business models (improved capabilities and relationships)
in delivering life changing benefits to society and
individuals.
(Hitachi, 2016; The Young Foundation, 2012)
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3. Lifesaving Deliveries by Drone
• Design, manufactures and Operate
robotic aircraft
• Deliver medicines to people in hard
to reach places
• Saves lives as a result
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4. Gain Creator
Pain Reliever
ProductandServices
Gain
Task
Pain
People in Rural Area
Rural Hospital / Clinic
People in Rural Area
Rural Hospital /
Clinic
People in Rural Area
Rural Hospital / Clinic
● Get help from Professional
● Find a hospital/ Clinic
● Give Birth/ Get operation
in clinic
● Recover from poor
health
● Provide medical service
● Medical stock monitoring
● Find a working phone with internet
connection
● Order the service - call/ text
● Check the notification
● Walk to the collection point
● Collect delivery
● Unpack delivery
● Check the quality of package
● Get medicine to the right patient
● Monitor patients' health
● To maintain good supply of resources √
● Provide cost efficient medical service √
● Provide medical serivce in short time √
● Be a trust worthy organisation for the patients √
● Safety and security √
● Emotional and health support √
● Getting quality service when you need ?
● Infrustructure problem ?
● Lack of medical centres ?
● Emergency health needs (e.g. Malaria, accidents,
emergency in birth) ?
● Isolated community have less acess to info or facilities ?
● Not enough trust between people and people ?
● Lack of staff ? ● Financial resources ?
● Overflow of patients ? ● Poor blood supply/ stock ?
● Technical Resources ? ● Product waste ?
● Topography in Rwanda: Take long time to reach different places √
● Trips to blood bank have to schedule on certain days √
● Lack of adequate access to essential medical products √
● Save time √
● Save lifes √
● Simplication in supply chain √
● Affordable √
● Enhancing quality of life √
● Engaging people in technology ?
● Changing to a flexible model in mdical industry ?● Get supply from
medical warehouse
● Emergency medical
supply
● Send notification to receiver
● Identify the need and preparation
the package
● Drone Preflight
● Automated service
● On demand service
● Getting approval from aviation
control centre
● Calculate the flight path/ location
● Programme drone to drop delivery
● Recovering the drones
● Storing the dron at distribution
centre
● Monitor flights
● Technology enhancment for medical warehouses
- prvided logistic storage solution and overcame
infrustructure problems √
● Fast delivery of medical product - shorten delivery
time from 4hrs to 15mins √
● Cost efficient medical supply chain √
● Financial sustainability
● Bringing service near to people √
● Give hope to people √
● Create empathy ?
● Connectivity between people ?
● Build trust between service and people ?
VALUE PROPOSITION CANVAS
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5. VALUE PROPOSITION
NEW
TECHNOLOGY
Mitigate
Infrastructure
problem faced by
rural hospital
NEW
BUSINESS MODEL
Cost efficient
medical supply
solution
CREATE
SOCIAL IMPACT AT SCALE
Save time and save
lives, Enhance quality
of life
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6. THE PAINPOINT
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7. Q1. How does Zipline address the pain points of the
rural isolated communities that are in need of
medical supplies?
Q2. How do they engage with the rural community?
Q3. Is there any opportunity to improve upon their
current social innovation proposition?
CHALLENGE
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8. INVESTIGATION
1. Existing Stakeholder map
3. Existing Innovation Process
2. Existing Co-creation Framework
4. Existing Service Blueprint
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9. +
consulting (co)producing(co) designing (co)managing consulting informing(co) designing(co)producing
stakeholders involved stakeholders impacted
informing
strategic stakeholders providers
Local residence
Local companies
Patients
Rural
communities
leaders
Hospital and health clinics
Hospital and health clinics staff
Whatsapp
Grassroots
Engagement
Mobile phone provider
Social media
Journalists
Internet provider
Medical warehouses
Blood bank
Blood donors
Sub-Contructor of
Distribution Centre
construction
Packaging supplier
Llamasoft -
Technology partner
Helmer - Blood
storage partnerUnited Nation
World Health
Organisation
Aviation
Authorities
IT suppliers
Employees
Rwanda President
Government
CEO COO
Ministry of Health
Ministry of Technology
Leadership
Engagement
STAKEHOLDER MAP
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10. FRONT END DEVELOPMENT BACK END
Research Projects
Collaboration Other knowledge
Current Market
MIXED INNOVATION FUNNEL
Based on Chesbrough and Bogers (2014)
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12. INSIGHTS
01
Operate under top-
down social innovation
approach
- STAKEHOLDER MAPS
02
Outside-in innovation
model at development
and back-end stage
- INNOVATION PROCESS
03
Government
agenda encourage
rasing well-being
through technology
development
- CO-CREATION FRAMEWORK
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13. OPPORTUNITIES
01
Middle up-down
approach to expand
social innovation
proposition
02
Engage rural isolated
communities as
strategic stakeholders
at the back-end stage
03
Align with government
agenda and empower
rural communities with
Zipline's technology
development
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14. Close Open
IncrementalRadical
Front-End Stage:
Designing and creating
drones in USA
Development Stage:
current firm position
INNOVATION MATRIX
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15. Close Open
IncrementalRadical
Front-End Stage:
Designing and creating
drones in USA
Development Stage:
current firm position
Future social innovation:
addressing need of people in rural
isolated communities
INNOVATION MATRIX
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16. ENABLE
Rural Isolated community
to have frequent access
to medical supply
ENGAGE
Rural Isolated community
in technology development
through Zipline's
back-end operation
EMPOWER
Rural Isolated community
with technology literacy
through employment in
co-produce/ co-design
the service
SOCIAL INNOVATION PURPOSE
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17. CO-CREATION
FRAMEWORK
1a
1b
2b
2c
2
2d
2d3
3
4
2d2
1 1c
1a
1b
1
1c
Rural Isolated Community
Rural area community leader
Women
Children
2a
2
2b
2c
2d
Rwanda Government
President Office
Rwanda Civil Aviation Authority
Monistry of Information Technology
and Communication
Ministry of Health
2d1
2d2
2d3
National Centre of Biomedical
Technology
Hospital and Health Clinics/ Centres
Medical Warehouse
3 LLamasoft
4 Helmer
5 UPS
6 Gavi, the Vaccine Alliancee
5
2a
6 2d1
Time
Purpose
Incentive
Locus
Co-creator
Intimacy
Enable rural Isolated
community to have access
to medical supply
i
Engage rural Isolated
community in technology
development
ii
Empower rural
Isolated community
with technology
literacy
iii
Development: Co-Designi
Back-end: Co-Produceii
Ref. Stakeholder map
Innovation Process
Close co-operation
with rural isolated
community
Co-design: workshop to
design system
i
Co-produce: Ambassadorii
Co-design: Short
multiple events
i
Co-produce: long-term
apprenticeships
ii
Gain frequent access
to medical supply
i
Empowerment through
technology literacy
ii
Employability and
economics drives
iii
Potential Identified Co-creators:
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18. SOCIAL INNOVATION CO-CREATORS
• Rural Isolated Community leaders
• Voicing expectations, learning and
networking (Martiskainen, 2017)
• Authority to provide validation
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19. POTENTIAL AMBASSADORS
• Women based apprenticeship
programme
• Planning and reviewing
engagement workshops, as well
as co-producing the service
• Creates domino socio-economic
benefits extended to their
familes (Africa.com, 2018)
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20. OUR LIMITATION
• Lack of public access to internal
Information
• Lack of insight from
approached interviewee
• Limitation on receiving feedback
on suggested solution
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21. OUR TEAM
Design Research
Roles Responsibility
Kristyna: Business Research Lead
Cheryl: Design Analysis Lead
Katy: Content Management Lead
Neo: Design Research Lead
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22. THANK YOU!
QA
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