Gerardo B. Jimenez - Changing The Supply Game for Sustainability and Wellness

1. CHANGING THE SUPPLY GAME FOR
SUSTAINABILITY AND WELLNESS –
THE MALIPAYON FARMS CASE
STUDY
GERARDO B. JIMENEZ

2. My Bicol Connection

4. The Prevailing “Supply Game”
in the Food Service Industry
Trading Posts/Bagsakan

5. The Prevailing “Supply Game”
in the Food Service Industry
Wet Market/Grocery/Supermarket

6. The Prevailing “Supply Game”
in the Food Service Industry
Road stands/Talipapa/Sari-sari store

7. The Prevailing “Supply Game”
in the Food Service Industry
Dealer/Delivery Trader/Middleman/Others

8. Characteristics of the Prevalent
“Supply Game”
• Competitive Prices-fluctuating
• Conventional Produce
• Consolidated – no idea how or
where produce was grown
(including GMO?)
• Reliable supply

9. • Not very fresh, but tough
• Few blemishes/sorted/sturdy
varieties
• Taste : (arguably) nothing great
• Little variety ; only commonly used
produce
Characteristics of the Prevalent
“Supply Game”

10. LET ME SUGGEST
ANOTHER WAY :
• “Farm to Table” - Direct supply
relationships between
food service establishments
(owners/chefs/etc)
and farmers/producers

11. BENEFITS OF DIRECT RELATIONSHIPS
BETWEEN FOOD ESTABLISHMENTS
AND FARMERS – PART 1:
Terroir and taste – organic produce/
Natural growing methods

12. .
.
.
. .
.. .
.
.
. .
.
.
.
.
.
.
.
..
.
.
.
.
. .
.
.
.
.
.
.
.
.
.
Roots
Nutrients
Microorganisms

13. .
.
.
. .
.. .
.
.
. .
.
.
.
.
.
.
.
..
.
.
.
.
. .
.
.
.
.
.
.
.
.
.
Roots secrete
sugars
That attract the
microorganisms
that can provide
the nutrients the
plant needs, and
fight diseases
Microorganisms
are attracted to
go into the root
zone of plants,
carrying the
solubilized
nutrients in
themselves

14. EXAMPLE : LEGUMES HAVE NODES THAT
HOST BACTERIA THAT FIX NITROGEN FROM
THE ATMOSPHERE

15. • Freshness – peak condition – nutrition and
flavor go hand in hand
• Produce lasts longer
• Provenance/traceability
BENEFITS OF DIRECT RELATIONSHIPS
BETWEEN FOOD ESTABLISHMENTS
AND FARMERS – PART 1:

16. From Margarita Fores’ Grace Park Facebook Page:
“By sourcing our ingredients straight from the farm, it
allows us to serve healthy plates made with grace and less
carbon footprint.Happy and healthy eating to all!”

17. • The potential for customization, themes,
concepts, specialized cuisine

18. • Potential for more diversity of ingredients

19. Benefits of Direct Relationships to
Growers/Farmers
• A larger portion of the final price of produce
that originated from him
• Better produce/market match
• Immediate feedback leads to less
waste/spoiled or unsold produce
BENEFITS OF DIRECT RELATIONSHIPS
BETWEEN FOOD ESTABLISHMENTS
AND FARMERS – PART 1:

20. BENEFITS OF DIRECT RELATIONSHIPS
BETWEEN FOOD ESTABLISHMENTS
AND FARMERS – PART 1:
• Growing several varieties of produce/livestock
is more sustainable – more fertile and resilient
soil and environment.
• Diversity also makes financial sense - “Many
eggs in many baskets”

21. Benefits to Consumers
• Even better tasting food; more choices
• More nutritious food
Benefits to the Community
• Stimulates the Local economy
• Methods are not harmful to the local and
larger environment
BENEFITS OF DIRECT RELATIONSHIPS
BETWEEN FOOD ESTABLISHMENTS
AND FARMERS – PART 1:

22. My
Malipayon Farms
Story

34. Adjusting to a New Market – Restaurants,
Hotels, Caterers and Resorts
• “Do you have it year-round?”
• “I want to help farmers – pero mas mura sa
akin ha. ”
• “We import our produce”.
• “Oh, so you’re still here…”
• Terms
• Quality – no holes, no blemishes;customizing
• “Can you plant ……..?”

43. MICROGREENS/SPROUTS

44. BABY VEGETABLES

45. EDIBLE FLOWERS

46. WILD GREENS

47. NATIVE SPECIALTY FRESH PRODUCE

50. AMY BESA AND ROMY DOROTAN - PURPLE YAM MALATE

51. JJ YULO

52. LUSSO BY MARGARITA FORES

53. E-MAIL ADDRESS malipayonfarms@gmail.com
FACEBOOK PAGE Malipayon Farms
INSTAGRAM gerardobjimenez

54. THANK YOU ALBAY !!!