Meekco's digital commerce growth agency outlines a visual content strategy that emphasizes the importance of creativity and engagement in branding. The document details steps for setting goals, defining target audiences, selecting media content, and executing marketing strategies through social channels. It underscores the significance of measuring success through various metrics related to brand awareness, engagement, and sales conversions.

1. Visual Content Strategy
Digital Version
MEEKCO.
ASIA
Digital Commerce
Growth Agency

2. MEEKCO.
ASIA
Digital Commerce
Growth Agency
About Us

3. K a h H i n g
CEO | Co-founder | Meekco.Asia
Series Entrepreneurs / Engineer /
Digital Automation Consultant
> 5 startups experience, co-
founded nd sold a USD10mil/yr
turnover company in 2017.
Online selling experiences in
Rakuten, Shopify, Lazada, Shopee
Shopify & Facebook Marketer/
Developer / Speaker
Marathon Runner

4. Digital Commerce Growth Agency

5. New
Branding >

6. !"
Digital Commerce Growth Hacker
Facebook/ Google / Creative
Agency
Multi Channel Digital Media Buyer
Marketing Technology
Integrations and Business
Automation
Shopify Community Manager MY
Appies Marketing Award 2019
contestant

7. Why Visual Is Getting
Important In Business?
MEEKCO.
ASIA
Digital Commerce
Growth Agency

9. 1. Logo = Pricing

10. Wifi ?

11. Wi -Fries
2. Creativity =
Engagement

12. 3. Creativity =
Attention = Brand
Recall
(Thumb Stopping)

13. More.. creativity
branding having
fun

14. 4. Web Interaction =
User Xperience

15. Sales promo :
Buy 5 Free 2
Creditability :
USP empahasis :
Unique and full
durian (real fruit)
fresh with Musang
King
Direct check
out :
HD & attractive
product
photos :

16. 5. Social Media
= Brand Impression

17. 6. Data Tells
The Best

18. Setting Goals
MEEKCO.
ASIA
Digital Commerce
Growth Agency
Drafting Your Visual
Content Srategy
Step 1:

19. - What do you want
from your digital
media/ visual content?
Step 1 : Setting Goals
- Define your goals
- Measure your goals

20. ➡ Drive Brand Awareness
Step 1 : Setting Goals
➡ Create Deman for Product
➡ Acuqire Lead
➡ Get Sales
➡ Build Loyalty
➡ Positive Testimony
➡ Drive Offline Traffic
➡ Be A Thought Leader

21. Target Audiences
MEEKCO.
ASIA
Digital Commerce
Growth Agency
Step 2:

22. - What is your ideal
customer like?
Step 2 : Target Audiences

23. Who is #Tinger?
How to define your Target
Audiences - Sample
Execution

24. Who is #Tinger
COOL!
1
2
3
4
Brand Essence
FUN!
YOUNG! TRENDY!
5
6
UNIQUE! OUTSTANDING!
How to define your Target
Audiences - Sample
Execution

25. Who is #Tinger
Segmentise Tinger
PRIMARY/ SECONDARY
STUDENT!
COLLEGE UNIVERSITY
STUDENT!
RACE:
AGE GROUP:
GEO:
INTEREST:
CHARACTERS:
5
6
YOUNG WORKING
ADULT!
MALAYS/ CHINESE/ OTHERS"
7-21
MALAYSIA"
INSTAGRAM/SNAPCHAT/FB/GAMING/SHOPPING/
IDOLS/KPOP/TREND-FOLLOWER/CONSUMER/SELFIE/SCREENS
REBELLION/SELF-SEEKING/FREEDOM/
ATTENTION-SEEKER/IMPATIENT/NERD /DIGITALTISED
How to define your Target
Audiences - Sample
Execution

26. How to define your Target
Audiences - Sample
Execution
What !
#Tinger want?

27. How to define your Target
Audiences - Sample
Execution
What #Tinger want?
Tinge brings
LOVE
HOPE
FUN
5
6

28. Step 2 : Target Audiences
Reach Effectively
Lower your ad spend
Brand direction for your team
Help in Visual execution

29. Contents Mix
MEEKCO.
ASIA
Digital Commerce
Growth Agency
Step 3:

30. - What is your best
media content?
Step 3 : Contents Mix

31. Step 3 : Contents Mix
Stories/ Blog/ Static Image/
Video/ Email/ PR/ Ad
Plan in Advance
Reproduce
Value-add content
Think mobile

32. Why Mobile Visual?

36. Mobile First

37. Think Mobile

38. Social Channels
MEEKCO.
ASIA
Digital Commerce
Growth Agency
Step 4:

39. - What is your best
touch points to
your customer?
Step 4 : Social Channels

46. Tik-Tok
Email Marketing
Web Banner
Google / Youtube Ad
Other Display Ads
Other Channels For Visual
Marketing

47. Process
MEEKCO.
ASIA
Digital Commerce
Growth Agency
Step 5:

48. - How Will You
Execute?
Step 5 : Process

49. Step 5 : Process- Set Goal
Business objective Social media goal Metric(s)
Grow the brand
Awareness (these metrics illuminate
your current and potential audience)
Followers, shares, etc.
Turn customers into advocates
Engagement (these metrics show how
audiences are interacting with your
content)
Comments, likes, @mentions, etc.
Drive leads and sales
Conversions (these metrics demonstrate
the effectiveness of your social
engagement)
Website clicks, email signups, etc.
Improve customer retention
Consumer (these metrics reflect how
active customers think and feel about
your brand)
Testimonials, social media sentiment,
etc.
How goals align to business objectives

50. Step 5 : Process- Target
Audience
[Persona name] [Persona name] [Persona name]
Example job title(s) [What sort of job titles would this persona have? List them
here?]
Needs(s) [What would they be looking to do with, or get out of your
product/service/business?]
Pain Point(s) [What is their number one challenge (that you can solve
for them?]
Prefered social network(s) [What social media platform does this person use most
often, i.e. where is the best place to connect with them?]
Unique Characteristic [XXX]
Budget (for your product/service) $[XXX]
[Other characteristic, e.g. age, sex,
location, etc.]
[XXX]
[Other characteristic] [XXX]

51. Step 5 : Process- Calendar
Template

52. Step 5 : Process
Channel Date Range
Net Followers Gain/
Loss
# of Posts Engagement Rate Click-throughs Mentions
Instagram
Facebook
Twitter
LinkedIn
Pinterest
[Your Company’s] Progress

53. Review KPI
Competitor Analysis
Redesign/ Optimising/ A-B Testing
Posts Analytic
Agile or Keep Learning
Step 5 : Process

54. 📌 Setting Goals
📌 Target Audience
📌 Contents sMix
📌 Social Channels
📌 Process
RECAP

55. Thank you 🤓
kahhing@meekco.asia
+6012 222 0785
MEEKCO.
ASIA
Digital Commerce
Growth Agency
https://www.slideshare.net/MeekcoAsia