Digital+live event toolkit
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The document outlines various digital and live event tools categorized by level of difficulty. It includes tools for pre-event content sharing and notifications, registration and surveys, customizing events, live polling, group chat, check-ins, live social feeds and QA, social profile analysis, rich content sharing, social module interaction, geo-location tracking, digital sales, post-event surveys, social amplification measurement, keyword monitoring, report generation, CRM database integration, online promotion, interest/RSVP, data collection and reporting, online and backend registration, mobile registration, unique identification, and QR codes. The tools range from easy to hard levels of difficulty and are aimed at enhancing live events with digital and social media elements.
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In layman’s language – Event Chatbots are smart algorithms that provide accurate information about the event. The technologies that power these algorithms are Machine Learning (ML) and Neuro Linguistic Programming (NLP). These technologies provide the artificial intelligence (AI) to the event-bots and they can even be trained to have a meaningful conversation with the user (just as he would have with a real person).
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On-demand Event Information – Eventbots can answer all questions related to an event 24/7 reducing the pressure on the event organiser. They also become more intelligent with every transaction, so their response becomes efficient with every interaction with the user.
For example, the event-bot can provide answers to all queries related to the event venue, registration details, exhibitor whereabouts, session details, speaker information, etc
The best thing is that the users do not have to speak in a specific manner to get the information. The eventbot understands the user question and responds intelligently.
So – “tell me about the event”, “what is the event about”, “event information please” will yield the same response!
Automation of Support tasks – Organizers can train the bots to take care of most of the support tasks so that a huge cost is saved on deploying actual resources. Thousands of users can interact with the bot at the same time and everyone is given personalised information based on their requirements.
Easy to deploy and distribute – Eventbots are simple web-links (URL’s) that can be easily distributed by emails, sms or through social media. User can just click on the link and start using the voicebot, unlike Mobile Apps that need to be downloaded first.
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So – “tell me about the event”, “what is the event about”, “event information please” will yield the same response!
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How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
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- 1. Digital+Live Event Toolkit Live EventPre-Event Rich Content Delivery and Sharing In-App, Email, Social Notifications Level: Easy Registration Social Notification Friend Invitation System Level: Easy Pre-Event Survey Questionnaire Generator, Sender, Response consolidator Level: Medium Event Customisation Personalized agendas, Transportation details, Reminders Level: Medium Module/Meeting check-ins Event Passport, Booking and Reminding System Level: Hard Live Polling Mobile Interface, Data Consolidation and Analysis Level: Hard Group Chat Group Chat Function, Brand Account Integration Level: Hard Event check-ins Social Notifications, Greeting System Level: Medium Live Social Feeds / Live QA Live Content Moderation and Interaction Level: Medium Social Profile Analysis Keyword and Engagement Level Analysis, Brand Affinity Calculator Level: Hard Rich Content Sharing Modules* Concept, UX and Content Design, Production, Installation and Maintenance Level: Variable Social Module Interaction Opinion, Feedback Sharing, Social Sharing Level: Medium Geo-Location Tracking User Journeys and Timestamps Analysis, Device Tracking Level: Hard Digital Sales Alipay Service Integration, e-Commerce Platform Integration, Tracking Level: Hard Post Event Post-Event Survey and CRM Tools Questionnaire Generator, Sender, Response Consolidator Level: Easy Social Amplification Measurement Amplification Algorithms Level: Hard Keywords Monitoring Spiders, Crawlers, Sorters, Cleaners, Consolidators Level: Hard Report Generation Data Analysis Tools, Dashboards Level: Hard CRM Database Integration DB Merging tool Level: Medium Event Initiate communication Turning your live events and trade shows into “digital+live” experiences; Using social media to amplify the reach of your live events; Leveraging technology to create more interaction; Leveraging new software and hardware to better measure your portfolio. Online Promotion DB uploader, Mail & SMS blaster Level: Easy Interest / RSVP SMS, QR Code response Level: Easy Data Collection and Reporting Online Registration DB Writer, API, Multi-Device App Templates, Multilingual Support Level: Medium Backend Registration DB Customisation, Attendee Categories, DB Analysis and CRM tools Level: Medium Mobile Registration App Development, Sina Weibo API, Wechat API Level: Hard Unique Identification RFID, NFC, ect…. Level: Easy QR Code Level: Hard © 2014 ｜ Issued by LionInteractive Beijing