Durante gli Mtv Digital Days, il Ceo di FIMI (Federazione Industria Musicale Italiana) e Rocco Hunt hanno chiacchierato in merito allo sviluppo della musica nel modo digitale. Nelle slide alcuni numeri a supporto del confronto avvenuto.
Vol.8: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
ABP Ananda maintains its #2 position in the Bangla news genre in West Bengal, with a 38% genre share. The Bangla news genre has seen a 9% increase in market share over last year. ABP Ananda is the clear leader in the Bangla news market, with a 24% market share. It leads in both target demographics of 4+ and 15+ and in most reported markets in West Bengal. ABP Ananda performs strongly in news bulletins, with a 37% share, and has 10 of the top shows for the week, most of which are news bulletins.
- ABP Ananda saw a 79% increase in absolute viewership and a 49% increase in the Bangla news genre share compared to the previous week.
- On counting day (May 16th), ABP Ananda garnered 52% market share, making it the #1 channel in West Bengal.
- ABP Ananda led the market with 35% share and was the top channel for both age groups (4+ and 15+) during weeks 13-20 of 2014.
Over 50 million people in the UK own a mobile phone, with smartphones making up 71% of the market. Samsung is the largest mobile phone manufacturer and Google Android the most popular smartphone operating system. The majority of mobile usage and time spent occurs via apps rather than browsers. Newsbrands such as MailOnline and The Guardian reach over 25 million smartphone users, more than the BBC, with younger people particularly likely to access newsbrands on their phones. Men have a slightly higher tendency than women to read news on smartphones.
Innovazione digitale e futuro della musica. #SMWmilan Alessia Esposito
Gli ultimi dati di mercato confermano lo spostamento del settore musicale verso il versante digitale e affermano il primato dei nuovi modelli in streaming.
The document discusses the growth of smartphone usage in Europe, with key facts and statistics about smartphone adoption and how European smartphone users engage with different types of content and applications. It promotes a mobile app called MetroBizSc, providing screenshots of the app and directions for how to download it from app stores or leave feedback. It encourages building a community around the app.
Vol.8: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
ABP Ananda maintains its #2 position in the Bangla news genre in West Bengal, with a 38% genre share. The Bangla news genre has seen a 9% increase in market share over last year. ABP Ananda is the clear leader in the Bangla news market, with a 24% market share. It leads in both target demographics of 4+ and 15+ and in most reported markets in West Bengal. ABP Ananda performs strongly in news bulletins, with a 37% share, and has 10 of the top shows for the week, most of which are news bulletins.
- ABP Ananda saw a 79% increase in absolute viewership and a 49% increase in the Bangla news genre share compared to the previous week.
- On counting day (May 16th), ABP Ananda garnered 52% market share, making it the #1 channel in West Bengal.
- ABP Ananda led the market with 35% share and was the top channel for both age groups (4+ and 15+) during weeks 13-20 of 2014.
Over 50 million people in the UK own a mobile phone, with smartphones making up 71% of the market. Samsung is the largest mobile phone manufacturer and Google Android the most popular smartphone operating system. The majority of mobile usage and time spent occurs via apps rather than browsers. Newsbrands such as MailOnline and The Guardian reach over 25 million smartphone users, more than the BBC, with younger people particularly likely to access newsbrands on their phones. Men have a slightly higher tendency than women to read news on smartphones.
Innovazione digitale e futuro della musica. #SMWmilan Alessia Esposito
Gli ultimi dati di mercato confermano lo spostamento del settore musicale verso il versante digitale e affermano il primato dei nuovi modelli in streaming.
The document discusses the growth of smartphone usage in Europe, with key facts and statistics about smartphone adoption and how European smartphone users engage with different types of content and applications. It promotes a mobile app called MetroBizSc, providing screenshots of the app and directions for how to download it from app stores or leave feedback. It encourages building a community around the app.
Three Screeners: Internet week - three screening panel sessionLaura Chaibi
It’s the internet’s hottest threesome, are you doing it?
From ipads, androids and the hotly anticipated windows 7 phones, intelligent screens of all shapes and sizes are flirting with the internet and each other in your living rooms and bedrooms. Which screen is on top?
At the inagural internet week europe event in London, top talent came together to discuss the relationship between screens, the impact on advertising and where it might lead to in the future.
Ericsson Mobility Report - June 2015 - Europe appendixEricsson
European smartphone and tablet use is growing rapidly, driven by increasing availability and declining prices. Smartphones have surpassed PCs in household penetration in many countries. Tablet use complements smartphones. Mobile data traffic is growing significantly due to increased video streaming and social media use on these devices. 5G networks will be needed to support growing demand for high bandwidth applications and services. Indoor coverage and connectivity need to improve to maximize mobile use.
Ericsson Mobility Report, November 2015 - Regional report EuropeEricsson
The document discusses mobile technology trends in Europe from 2015 to 2021. It finds that:
1) Smartphone ownership in Europe will increase from around 50% of mobile subscriptions in 2015 to over 70% by 2021.
2) Mobile data usage in Europe will grow substantially, increasing nearly 10 times from 2015 to 2021 levels. The average amount of data used per active smartphone each month will rise from 1.8 GB in 2015 to around 13 GB in 2021.
3) Over 60% of mobile subscriptions in Europe will be for LTE/5G networks by 2021, up from around 15% in 2015, as the adoption of these high-speed networks increases rapidly.
Spotify is a leading music streaming company. From 2013 to 2020, Spotify's revenue grew from €746 million to €7.88 billion as its premium and ad-supported user segments both expanded. Spotify also increased its R&D spending over this period to further develop its platform and services. The document provides benchmarks on Spotify's performance metrics compared to competitors like Apple Music and Amazon Music.
Ericsson Mobility Report Appendix - EuropeEricsson
This document discusses mobile trends in Europe. It finds that while Western Europe has more mature mobile markets, Eastern Europe is developing rapidly. Mobile penetration rates exceed 100% across Europe due to multi-SIM ownership. Smartphone adoption is driving major increases in mobile data usage, especially for video. By 2019, 4G/LTE networks are projected to cover 80% of the European population, with 30% of mobile subscriptions using 4G and mobile data traffic growing 7-fold.
This document is the support i have used while the introduction keynote i have done for the CrossVideoDays. This is a kind of state of art of the online video and connected TV ecosystem + some inputs and questions about the consequences on the video content value chain
The document provides an overview of the UK mobile market as of May 2010. It summarizes that the top 20 mobile handset models represent 32% of the UK market, led by the Apple iPhone. Smartphones now represent nearly 25% of the UK mobile market. Mobile internet access is growing rapidly in the UK, with over 40% of subscribers now accessing the internet on their mobile phones.
The document provides an overview and analysis of past, present, and future media trends in relation to the COVID-19 pandemic. In the past section (January 1 - March 11), media consumption was stable but the ad market was in recession. In the present section (March 12 - June 30), there have been major cancellations of events, restrictions on movement, and increases in media consumption such as TV and streaming. In the future section (July 1 - onwards), advertising recovery will depend on consumer confidence and movement, with Q3 taking a soft approach and Q4 recovery uncertain depending on societal return to normal.
2017 "Economics of Telecoms" Report - Update of key economic metrics - December 2017
Retrouvez en version anglaise l’étude 2017 d’Arthur D. Little sur l’économie des Télécoms : messages clés et analyses sur l’écosystème numérique mondial et français.
L’étude du cabinet de conseil Arthur D. Little édition 2017 met à jour les indicateurs économiques sur le marché des Télécoms. Vous trouverez les messages clés, les analyses sur l’écosystème numérique mondial et celui de la France.
Television in Europe. ITMedia Annual Report 2013Augusto Preta
This document provides a summary of television market trends in Western Europe based on data from 2012. It finds that while the overall TV market continues to grow, advertising revenues declined in most major countries due to audience fragmentation across numerous channels. Pay TV and multi-channel packages continue expanding and now make up over half of market revenues. Digital TV penetration reached over 90% across Western Europe led by digital terrestrial television. Internet-based viewing is on the rise with over 60% of internet users watching some TV online, representing a challenge and opportunity for broadcasters.
Mobile broadband uptake continues to grow rapidly worldwide, reaching an estimated 2.3 billion subscriptions in 2014, with 55% located in developing countries. Mobile broadband penetration will reach 32% globally by the end of 2014, nearly double the rate in 2011. Africa is leading in mobile broadband growth, with a rate over 40% through 2014.
COVID-19 // Media Consumption Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
"For the last 20-years, digital has disrupted print. For the next 20, it will disrupt TV." - Business Insider
An exploration of the impact of digital media on traditional media and it's continued future impact on television by Business Insider.com
M Metrics Messaging Research for Airwide Solutionsbrendalyn23
Results of research conducted by M:Metrics on behalf of Airwide Solutions surrounding the type of information being accessed by mobile users in Western Europe, frequency of SPAM and other potential security threats.
The document discusses emerging trends in technology including the growth of blogging and mobile internet access. It describes how technologies are converging to allow media consumption anywhere through devices like smartphones, tablets, and streaming services. New applications of technologies like digital cameras, WiFi, and Bluetooth in mobile devices are changing how people access content and share media.
This document discusses how charities can use mobile marketing through strategies like setting up SMS donation numbers, creating mobile apps or games, optimizing websites for mobile, sending SMS/email alerts, and using social media platforms like Twitter, Foursquare, and location-based services. It notes trends in mobile phone adoption, with over 4.6 billion subscribers in 2009 and smartphones projected to make up 60% of mobile phone sales by 2013. Charities are encouraged to claim their location, create branded mobile content, and utilize emerging platforms to engage donors on mobile.
La trasformazione che ha subito il mercato musicale negli ultimi vent'anni che tipo di impatto ha avuto sulla discografia? Una storia per contestualizzare il cambiamento e chiarire quale sia il nuovo scenario e cosa richieda il nuovo approccio di comunicazione.
I dati internazionali sugli investimenti ed i contributi che l’industria discografica dedica allo sviluppo di progetti musicali. La discografia è il maggior investitore musicale, con importi di oltre $4.5 miliardi destinati all’A&R e marketing nel solo 2015.
Three Screeners: Internet week - three screening panel sessionLaura Chaibi
It’s the internet’s hottest threesome, are you doing it?
From ipads, androids and the hotly anticipated windows 7 phones, intelligent screens of all shapes and sizes are flirting with the internet and each other in your living rooms and bedrooms. Which screen is on top?
At the inagural internet week europe event in London, top talent came together to discuss the relationship between screens, the impact on advertising and where it might lead to in the future.
Ericsson Mobility Report - June 2015 - Europe appendixEricsson
European smartphone and tablet use is growing rapidly, driven by increasing availability and declining prices. Smartphones have surpassed PCs in household penetration in many countries. Tablet use complements smartphones. Mobile data traffic is growing significantly due to increased video streaming and social media use on these devices. 5G networks will be needed to support growing demand for high bandwidth applications and services. Indoor coverage and connectivity need to improve to maximize mobile use.
Ericsson Mobility Report, November 2015 - Regional report EuropeEricsson
The document discusses mobile technology trends in Europe from 2015 to 2021. It finds that:
1) Smartphone ownership in Europe will increase from around 50% of mobile subscriptions in 2015 to over 70% by 2021.
2) Mobile data usage in Europe will grow substantially, increasing nearly 10 times from 2015 to 2021 levels. The average amount of data used per active smartphone each month will rise from 1.8 GB in 2015 to around 13 GB in 2021.
3) Over 60% of mobile subscriptions in Europe will be for LTE/5G networks by 2021, up from around 15% in 2015, as the adoption of these high-speed networks increases rapidly.
Spotify is a leading music streaming company. From 2013 to 2020, Spotify's revenue grew from €746 million to €7.88 billion as its premium and ad-supported user segments both expanded. Spotify also increased its R&D spending over this period to further develop its platform and services. The document provides benchmarks on Spotify's performance metrics compared to competitors like Apple Music and Amazon Music.
Ericsson Mobility Report Appendix - EuropeEricsson
This document discusses mobile trends in Europe. It finds that while Western Europe has more mature mobile markets, Eastern Europe is developing rapidly. Mobile penetration rates exceed 100% across Europe due to multi-SIM ownership. Smartphone adoption is driving major increases in mobile data usage, especially for video. By 2019, 4G/LTE networks are projected to cover 80% of the European population, with 30% of mobile subscriptions using 4G and mobile data traffic growing 7-fold.
This document is the support i have used while the introduction keynote i have done for the CrossVideoDays. This is a kind of state of art of the online video and connected TV ecosystem + some inputs and questions about the consequences on the video content value chain
The document provides an overview of the UK mobile market as of May 2010. It summarizes that the top 20 mobile handset models represent 32% of the UK market, led by the Apple iPhone. Smartphones now represent nearly 25% of the UK mobile market. Mobile internet access is growing rapidly in the UK, with over 40% of subscribers now accessing the internet on their mobile phones.
The document provides an overview and analysis of past, present, and future media trends in relation to the COVID-19 pandemic. In the past section (January 1 - March 11), media consumption was stable but the ad market was in recession. In the present section (March 12 - June 30), there have been major cancellations of events, restrictions on movement, and increases in media consumption such as TV and streaming. In the future section (July 1 - onwards), advertising recovery will depend on consumer confidence and movement, with Q3 taking a soft approach and Q4 recovery uncertain depending on societal return to normal.
2017 "Economics of Telecoms" Report - Update of key economic metrics - December 2017
Retrouvez en version anglaise l’étude 2017 d’Arthur D. Little sur l’économie des Télécoms : messages clés et analyses sur l’écosystème numérique mondial et français.
L’étude du cabinet de conseil Arthur D. Little édition 2017 met à jour les indicateurs économiques sur le marché des Télécoms. Vous trouverez les messages clés, les analyses sur l’écosystème numérique mondial et celui de la France.
Television in Europe. ITMedia Annual Report 2013Augusto Preta
This document provides a summary of television market trends in Western Europe based on data from 2012. It finds that while the overall TV market continues to grow, advertising revenues declined in most major countries due to audience fragmentation across numerous channels. Pay TV and multi-channel packages continue expanding and now make up over half of market revenues. Digital TV penetration reached over 90% across Western Europe led by digital terrestrial television. Internet-based viewing is on the rise with over 60% of internet users watching some TV online, representing a challenge and opportunity for broadcasters.
Mobile broadband uptake continues to grow rapidly worldwide, reaching an estimated 2.3 billion subscriptions in 2014, with 55% located in developing countries. Mobile broadband penetration will reach 32% globally by the end of 2014, nearly double the rate in 2011. Africa is leading in mobile broadband growth, with a rate over 40% through 2014.
COVID-19 // Media Consumption Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
"For the last 20-years, digital has disrupted print. For the next 20, it will disrupt TV." - Business Insider
An exploration of the impact of digital media on traditional media and it's continued future impact on television by Business Insider.com
M Metrics Messaging Research for Airwide Solutionsbrendalyn23
Results of research conducted by M:Metrics on behalf of Airwide Solutions surrounding the type of information being accessed by mobile users in Western Europe, frequency of SPAM and other potential security threats.
The document discusses emerging trends in technology including the growth of blogging and mobile internet access. It describes how technologies are converging to allow media consumption anywhere through devices like smartphones, tablets, and streaming services. New applications of technologies like digital cameras, WiFi, and Bluetooth in mobile devices are changing how people access content and share media.
This document discusses how charities can use mobile marketing through strategies like setting up SMS donation numbers, creating mobile apps or games, optimizing websites for mobile, sending SMS/email alerts, and using social media platforms like Twitter, Foursquare, and location-based services. It notes trends in mobile phone adoption, with over 4.6 billion subscribers in 2009 and smartphones projected to make up 60% of mobile phone sales by 2013. Charities are encouraged to claim their location, create branded mobile content, and utilize emerging platforms to engage donors on mobile.
La trasformazione che ha subito il mercato musicale negli ultimi vent'anni che tipo di impatto ha avuto sulla discografia? Una storia per contestualizzare il cambiamento e chiarire quale sia il nuovo scenario e cosa richieda il nuovo approccio di comunicazione.
I dati internazionali sugli investimenti ed i contributi che l’industria discografica dedica allo sviluppo di progetti musicali. La discografia è il maggior investitore musicale, con importi di oltre $4.5 miliardi destinati all’A&R e marketing nel solo 2015.
Il Digital Music Report offre una panoramica su quanto l’industria musicale stia progressivamente continuando a trasformarsi ed investendo per adattarsi al mondo digitale.
Centrali le nuove offerte legate alla fruizione di musica in streaming, sopratutto in abbonamento, che corrispondono ormai al cuore dell’industria musicale rappresentando il 23% del mercato digitale e generando un ricavo trade di 1.6 miliardi di dollari. I ricavi determinati dai servizi di musica digitale, per la prima volta, hanno pareggiato quelli generati dai supporti fisici. Sono infatti cresciuti del 6,9% raggiungendo un valore di 6.9 miliardi di dollari, e rappresentano così il 46% delle vendite di musica globale, a sottolineare ulteriormente la profonda trasformazione che l’industria musicale ha vissuto negli ultimi anni. I ricavi totali nel 2014 risultano tendenzialmente stabili, con una flessione dello 0.4% per un valore di 14.97 miliardi di dollari.
Rapporto IFPI sul cambiamento e lo sviluppo dell'industria musicale, che illustra i costi e le spese di investimento dell'industria discografica, sopratutto in A&R e marketing.
Secondo il rapporto IFPI gli investimenti annuali delle case discografiche in A&R e in marketing raggiungono i 4.3 miliardi di dollari e hanno superato i 20 miliardi di dollari negli ultimi 5 anni.
Gli investimenti delle etichette discografiche in A&R e marketing sono cresciuti dal 26 al 27% dei ricavi negli ultimi 2 anni.
Il Digital Music Report offre un'eccellente panoramica su quanto l'industria musicale stia progressivamente continuando a trasformarsi ed investendo per adattarsi al mondo digitale.
Questo documento ci permette di fotografare un'industria musicale mondiale dinamica e ottimista, oltre che in rapida trasformazione. Il fatturato è tornato lentamente a crescere nella maggior parte dei mercati più importanti. Lo streaming e i servizi in abbonamento prosperano ovunque e dunque, si moltiplicano i canali di accesso alla cultura e si diffondono nuovi e diversificati sistemi di diffusione e fruizione musicale.
Pubblicazione internazionale IFPI sullo stato dell'industria musicale con particolare riferimento all'evoluzione del comparto digitale, i modelli di sviluppo e i servizi (di fruizione e distribuzione) che ha generato.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
4. Dal possesso all’accesso: mobile
0
5
10
15
20
25
30
35
40
45
50
UK
FRA
GER
ITA
ESP
EU5
feb-10
Aug-11
24
46
16
35
18
33
32
40
30
45
24
39
Mobile Subscribers (%)
Fonte:comScore MobiLens, three-month avarages ending February 2010 and August 2011, mobile subscriber ages 13+. EU5 is UK, FRA, GER, ITA and ESP
5. 0
10
20
30
40
50
60
70
80
90
100
UK
FRA
GER
ITA
USA
EU5
Set up a page or profile on a SN
Visited a SN
70
79
71
78
65
75
80
91
78
83
75
82
Dal possesso all’accesso: mobile
Mobile Subscribers (%)
Fonte:comScore MobiLens, three-month avarages ending February 2010 and August 2011, mobile subscriber ages 13+. EU5 is UK, FRA, GER, ITA and ESP