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MTV Digital Days 2014 
Digital Music
La musica in Italia nel 2013 
Il mercato italiano ritorna a crescere nell’era digitale
Quanto conta lo streaming?
Dal possesso all’accesso: mobile 
0 
5 
10 
15 
20 
25 
30 
35 
40 
45 
50 
UK 
FRA 
GER 
ITA 
ESP 
EU5 
feb-10 
Aug-11 
24 
46 
16 
35 
18 
33 
32 
40 
30 
45 
24 
39 
Mobile Subscribers (%) 
Fonte:comScore MobiLens, three-month avarages ending February 2010 and August 2011, mobile subscriber ages 13+. EU5 is UK, FRA, GER, ITA and ESP
0 
10 
20 
30 
40 
50 
60 
70 
80 
90 
100 
UK 
FRA 
GER 
ITA 
USA 
EU5 
Set up a page or profile on a SN 
Visited a SN 
70 
79 
71 
78 
65 
75 
80 
91 
78 
83 
75 
82 
Dal possesso all’accesso: mobile 
Mobile Subscribers (%) 
Fonte:comScore MobiLens, three-month avarages ending February 2010 and August 2011, mobile subscriber ages 13+. EU5 is UK, FRA, GER, ITA and ESP
I Social Network: come cambia il rapporto con l’artista
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Music Digital Trends 2013 - 2014

  • 1. MTV Digital Days 2014 Digital Music
  • 2. La musica in Italia nel 2013 Il mercato italiano ritorna a crescere nell’era digitale
  • 3. Quanto conta lo streaming?
  • 4. Dal possesso all’accesso: mobile 0 5 10 15 20 25 30 35 40 45 50 UK FRA GER ITA ESP EU5 feb-10 Aug-11 24 46 16 35 18 33 32 40 30 45 24 39 Mobile Subscribers (%) Fonte:comScore MobiLens, three-month avarages ending February 2010 and August 2011, mobile subscriber ages 13+. EU5 is UK, FRA, GER, ITA and ESP
  • 5. 0 10 20 30 40 50 60 70 80 90 100 UK FRA GER ITA USA EU5 Set up a page or profile on a SN Visited a SN 70 79 71 78 65 75 80 91 78 83 75 82 Dal possesso all’accesso: mobile Mobile Subscribers (%) Fonte:comScore MobiLens, three-month avarages ending February 2010 and August 2011, mobile subscriber ages 13+. EU5 is UK, FRA, GER, ITA and ESP
  • 6. I Social Network: come cambia il rapporto con l’artista
  • 7. I Social Network: come cambia il rapporto con l’artista
  • 8. Il mercato sta cambiando