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2012 trends to watch
                     Social Currencies
        Social CRM                       NFC

  Connected
                                               App discovery
   Objects

  Touch
Computing                                          M-health



    E-books                                    Cyber crime

                                                               Thibaut Loilier
                                     Gamification               tloilier@gmail.com
              Personal                                         @tloilier
               cloud      HTML 5                               LinkedIn
                                                               vizualize.me/tloilier
Social Currencies                                                                 Thibaut Loilier
                                                                                                   @tloilier



                                                        Overall market for virtual goods in the US

                                                                                                    $ 2,9B
               Global virtual trading market


                                     $14 Billion




                                                   $ 1,6B                                              2012
                                                                              2011
                                                      2010
             $5 Billion


            Q3 2010
                                   Q4 2012
                                                                           Facebook Credits:

                                                                     15%      of the company’s total revenues in 2012

Source: eMarketer, Inside Virtual Goods report
NFC                                                          Thibaut Loilier
                                                                            @tloilier




                                                   NFC ‘speculation’ for 2012


                       Digital
                      Identity
                                     Sharing
         Payment                     photos
                                                   NFC handset models available
                     How can
                   NFC influence          Redeem                         70+
   Gaming                                coupons
                    our lives in
                      2012?
                                      Public
         Ticketing                  Transport
                         Social
                      Interaction
                                                        26

Source: GSMA                                         Q4 2011         Q4 2012
App Discovery                                                                                  Thibaut Loilier
                                                                                                              @tloilier




        1 billion                    app downloads per week will become a regular occurrence in 2012




                            Being discovered                                 by users has become
                                                                                                       10 Billion
                            one of the   main challenges               for mobile app developers




                                                        1500 K

       Number of Apps available                                              Android market growth



450 K


                              Jan 2012               End 2012
Jan 2011                                                              2008       2009        2010      2011       Q3 2011
  Source: Distimo, Flurry
M-Health                                                                             Thibaut Loilier
                                                                                            @tloilier




                    Track
                   patient
                   activity       Empower             Consumer health apps in the iTunes store
      Collect &                    patient
      share data

                     How
                  can mobile              Collect                             14,000
 Health
monitoring
               influence health          fitness data
                   sector in
                    2012?
                                  Get instant            9,000
                                   feedback
                      Store
                   patient data



                                                           2011            Q3 2012

                                                                            Source: Manhattan Research, 2011
Cyber crime                                                         Thibaut Loilier
                                                                    @tloilier




            "Dark side of connectivity" is one of the
         biggest risks to global financial and political stability
                                in 2012




 2011                                                 2012
Gamification                                                               Thibaut Loilier
                                                                                            @tloilier




                                 Every startup CEO should understand gamification
                                                Bing Gordon, former executive of EA games




                     In   2012, a gamified service for consumer goods marketing and customer retention
                     is becoming   as important as Facebook, eBay or Amazon




                                       50 % of organizations that
                                      By 2015, more than

           manage innovation processes will gamify those processes
Source: Gartner
HTML 5
                                                                                                Thibaut Loilier
                                                                                                @tloilier



                                                   Games                                          Storage
                                                                                                Data can be stored
                                                Interactive games                                   on a user’s
                                                 can run without                                   computer or
                                                  installing other                               mobile device, so
                                                software or plug-                                web apps work
                                                          ins                                   without an Internet
                                                                                                    connection




 % websites using HTML 5 amongst       70 %        Motion                Video & Music                3D
 the 100 most popular websites                  Objects move on                                   Interactive 3-D
                                                 web pages and
                                                                         No plug-ins required      effects using a
                                                  react to the                                  computer’s graphic
                                                movements of a                                       processor
                                                     cursor




                       34 %


                       Q3 2011
                                      Q3 2012

Source: indeed, Binvisions, Qualogy
                                                                     Top Job trends on
Personal cloud                                                                      Thibaut Loilier
                                                                                                   @tloilier




 Price of a Gigabyte

      $10




                              17 %   of professionals with 3+ devices will adopt a personal cloud service in 2012



                                             $0.1              $0.02
                               $1
     2000                     2004           2010               2012
Source: Zdnet, Yankee Group
E-books                                                              Thibaut Loilier
                                                                                      @tloilier




                                                                        $2,079 million
       E-book stores see growing revenue

                                           $1,436 million
                 $894 million


             103 million                    175 million              271 million

                     2010                        2011                     2012
                                Total U.S. E-book revenue   Total U.S. E-book sales
Source: Yankee Group, 2011
Touch computing                                                               Thibaut Loilier
                                                                                             @tloilier




         1980s                        1990s            2000s                         2010s




                                     Global Unit Shipments                                   600 000

                                                                                             450 000

                                                                                             300 000

                                                                                             150 000

                                                                                             0
                     2010                       2011                             2012
                   Desktop PCs + Notebook PCs                Smartphones + Tablets
Source: KPCB, Internet trends 2011
Connected objects                                                                                       Thibaut Loilier
                                                                                                                         @tloilier




             Scenario possible in 2012
                                                                                          Your alarm clock, which allows you 15 extra
                                                                                          minutes of sleep
      1
                                               2
                                                                                          Your coffee make to turn on 15 minutes late
                                 This is communicated to
                                                                                          as well


                                                                                          Your car to start in 5 minutes to melt the ice
Your meeting was pushed back 45 minutes                                                   accumulated in overnight snow storms




                                                                   Mail synchronisation


                                                                                           Health monitoring
                 Car available in 2012


                                                   Voice control                                Music streaming

                                                                      Video streaming
 Source: Cisco
Social CRM                                                                         Thibaut Loilier
                                                                                   @tloilier




3 million                                                20 hours
Number of emails sent every second                       Videos uploaded to Youtube every minute



50 million                                   700 billion
Tweets per day                             Total minutes spend on Facebook each month




          ‘Social CRM is the company’s response
        to customer’s control of the conversation’
                 Paul Greenberg - Author of CRM at the Speed of Light.
Jan. 2012

Thibaut Loilier
@tloilier
tloilier@gmail.com




                             Try me!




            http://linkd.in/z2w4zP

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Digital trends 2012_Thibaut Loilier

  • 1. 2012 trends to watch Social Currencies Social CRM NFC Connected App discovery Objects Touch Computing M-health E-books Cyber crime Thibaut Loilier Gamification tloilier@gmail.com Personal @tloilier cloud HTML 5 LinkedIn vizualize.me/tloilier
  • 2. Social Currencies Thibaut Loilier @tloilier Overall market for virtual goods in the US $ 2,9B Global virtual trading market $14 Billion $ 1,6B 2012 2011 2010 $5 Billion Q3 2010 Q4 2012 Facebook Credits: 15% of the company’s total revenues in 2012 Source: eMarketer, Inside Virtual Goods report
  • 3. NFC Thibaut Loilier @tloilier NFC ‘speculation’ for 2012 Digital Identity Sharing Payment photos NFC handset models available How can NFC influence Redeem 70+ Gaming coupons our lives in 2012? Public Ticketing Transport Social Interaction 26 Source: GSMA Q4 2011 Q4 2012
  • 4. App Discovery Thibaut Loilier @tloilier 1 billion app downloads per week will become a regular occurrence in 2012 Being discovered by users has become 10 Billion one of the main challenges for mobile app developers 1500 K Number of Apps available Android market growth 450 K Jan 2012 End 2012 Jan 2011 2008 2009 2010 2011 Q3 2011 Source: Distimo, Flurry
  • 5. M-Health Thibaut Loilier @tloilier Track patient activity Empower Consumer health apps in the iTunes store Collect & patient share data How can mobile Collect 14,000 Health monitoring influence health fitness data sector in 2012? Get instant 9,000 feedback Store patient data 2011 Q3 2012 Source: Manhattan Research, 2011
  • 6. Cyber crime Thibaut Loilier @tloilier "Dark side of connectivity" is one of the biggest risks to global financial and political stability in 2012 2011 2012
  • 7. Gamification Thibaut Loilier @tloilier Every startup CEO should understand gamification Bing Gordon, former executive of EA games In 2012, a gamified service for consumer goods marketing and customer retention is becoming as important as Facebook, eBay or Amazon 50 % of organizations that By 2015, more than manage innovation processes will gamify those processes Source: Gartner
  • 8. HTML 5 Thibaut Loilier @tloilier Games Storage Data can be stored Interactive games on a user’s can run without computer or installing other mobile device, so software or plug- web apps work ins without an Internet connection % websites using HTML 5 amongst 70 % Motion Video & Music 3D the 100 most popular websites Objects move on Interactive 3-D web pages and No plug-ins required effects using a react to the computer’s graphic movements of a processor cursor 34 % Q3 2011 Q3 2012 Source: indeed, Binvisions, Qualogy Top Job trends on
  • 9. Personal cloud Thibaut Loilier @tloilier Price of a Gigabyte $10 17 % of professionals with 3+ devices will adopt a personal cloud service in 2012 $0.1 $0.02 $1 2000 2004 2010 2012 Source: Zdnet, Yankee Group
  • 10. E-books Thibaut Loilier @tloilier $2,079 million E-book stores see growing revenue $1,436 million $894 million 103 million 175 million 271 million 2010 2011 2012 Total U.S. E-book revenue Total U.S. E-book sales Source: Yankee Group, 2011
  • 11. Touch computing Thibaut Loilier @tloilier 1980s 1990s 2000s 2010s Global Unit Shipments 600 000 450 000 300 000 150 000 0 2010 2011 2012 Desktop PCs + Notebook PCs Smartphones + Tablets Source: KPCB, Internet trends 2011
  • 12. Connected objects Thibaut Loilier @tloilier Scenario possible in 2012 Your alarm clock, which allows you 15 extra minutes of sleep 1 2 Your coffee make to turn on 15 minutes late This is communicated to as well Your car to start in 5 minutes to melt the ice Your meeting was pushed back 45 minutes accumulated in overnight snow storms Mail synchronisation Health monitoring Car available in 2012 Voice control Music streaming Video streaming Source: Cisco
  • 13. Social CRM Thibaut Loilier @tloilier 3 million 20 hours Number of emails sent every second Videos uploaded to Youtube every minute 50 million 700 billion Tweets per day Total minutes spend on Facebook each month ‘Social CRM is the company’s response to customer’s control of the conversation’ Paul Greenberg - Author of CRM at the Speed of Light.