Digital Transformation 

Case Study
Introduction
Case Study
German Industry Company
Building an Industry 4.0 Platform
based on Cloud Foundry
Disrupt or be disrupted.
International competitors
are already in a digital
transformation.
Digital Transformation 

is a must.
Digital Transformation
Learn how to become
disruptive.
Build your
Disruptive Stack
XP
Agile
Lean
Kanban
Cloud
IaaS
PaaS
SaaS
Lean
Startup
Lean
EnterpriseScrum
PCF
Data
Services
Microservices
Continuous
Integration
Continuous
Deployment
TDD/BDD
Devops
NoSQL
Big Data
Cloud
Foundry
XP
Agile
Lean
Kanban
Cloud
IaaS
PaaS
SaaS
Lean
Startup
Lean
EnterpriseScrum
PCF
Data
Services
Microservices
Continuous
Integration
Continuous
Deployment
TDD/BDD
Devops
NoSQL
Big Data
Cloud
Foundry
XP
Agile
Lean
Kanban
Cloud
IaaS
PaaS
SaaS
Lean
Startup
Lean
EnterpriseScrum
PCF
Data
Services
Microservices
Continuous
Integration
Continuous
Deployment
TDD/BDD
Devops
Time To
Value
NoSQL
Big Data
Cloud
Foundry
🤔

What?
Culture
Methodology
Technology
Dimensions of a

Digital Transformation
Paradigms map to values.
Values influence behavior.
Behavior comprises culture.
Lean
Agile
Cloud
Automation
Continuous Integration
Continuous Deployment
Continuous Delivery
Configuration Management
Devops
Automation
Self-Healing
Scalability
On-demand self-service
Pay as you go
Satisfy the customer!
Early and continuous delivery of valuable software.
Welcome changing requirements
Integrate business people and developers changing requirements
Trust a motivated team to get the job done
Provide the required work environment and support
Working software is the primary measure of progress
Agile processes promote sustainable development
Sponsors, devs and users are able to keep the pace
Continuous attention to technical and design excellence
Simplicity. Maximizing the amount of work done
Best work results come from self-organizing teams
Regular team reflection: self-improvement
Look at the customer value from customer’s perspective
Identify value stream > Visualize your workflow
Optimize the flow. Pull system.
Continuous improvement
Culture of self-responsibility. Mission Ctrl. vs. Cmd & Ctrl.
Leaderships is service to the employee
Open information and feedback processes
Waste reduction. Focus on value
Cross-functional teams
It’s about the people
Learning Org. Build/Measure/Learn. Validated learning
Sustainability
Culture
Methodology
Technology
Dimensions of a

Digital Transformation
Lean
Agile
Cloud
Automation
Continuous Integration
Continuous Deployment
Continuous Delivery
Configuration Management
Devops
Automation
Self-Healing
Scalability
On-demand self-service
Pay as you go
The highest goal is to satisfy the customer.
Early and continuous delivery of valuable software.
Welcome changing requirements
Integrate business people and developers changing requirements
Trust a motivated team to get the job done
Provide the required work environment and support
Working software is the primary measure of progress
Agile processes promote sustainable development
Sponsors, devs and users are able to keep the pace
Continuous attention to technical and design excellence
Simplicity. Maximizing the amount of work done
Best work results come from self-organizing teams
Regular team reflection: self-improvement
Look at the customer value from customer’s perspective
Identify value stream > Visualize your workflow
Optimize the flow. Pull system.
Continuous improvement
Culture of self-responsibility. Mission Ctrl. vs. Cmd & Ctrl.
Leaderships is service to the employee
Open information and feedback processes
Waste reduction. Focus on value
Cross-functional teams
It’s about the people
Learning Org. Build/Measure/Learn. Validated learning
Sustainability
Digital Transformation is about
changing your organization’s culture!
…with additional impact on
methodology and technology.
It’s simpler than you think.
Digital transformation essence.

Paradigms overlap in value.
Focus on the customer (value)
Lean
Agile
Cloud
Automation
Continuous Integration
Continuous Deployment
Continuous Delivery
Configuration Management
Devops
Automation
Self-Healing
Scalability
On-demand self-service
Pay as you go
Satisfy the customer!
Early and continuous delivery of valuable software.
Welcome changing requirements
Integrate business people and developers changing requirements
Trust a motivated team to get the job done
Provide the required work environment and support
Working software is the primary measure of progress
Agile processes promote sustainable development
Sponsors, devs and users are able to keep the pace
Continuous attention to technical and design excellence
Simplicity. Maximizing the amount of work done
Best work results come from self-organizing teams
Regular team reflection: self-improvement
Look at the customer value from customer’s perspective
Identify value stream > Visualize your workflow
Optimize the flow. Pull system.
Continuous improvement
Culture of self-responsibility. Mission Ctrl. vs. Cmd & Ctrl.
Leaderships is service to the employee
Open information and feedback processes
Waste reduction. Focus on value
Cross-functional teams
It’s about the people
Learning Org. Build/Measure/Learn. Validated learning
Sustainability
Sustainability
Lean
Agile
Cloud
Automation
Continuous Integration
Continuous Deployment
Continuous Delivery
Configuration Management
Devops
Automation
Self-Healing
Scalability
On-demand self-service
Pay as you go
Satisfy the customer!
Early and continuous delivery of valuable software.
Welcome changing requirements
Integrate business people and developers changing requirements
Trust a motivated team to get the job done
Provide the required work environment and support
Working software is the primary measure of progress
Agile processes promote sustainable development
Sponsors, devs and users are able to keep the pace
Continuous attention to technical and design excellence
Simplicity. Maximizing the amount of work done
Best work results come from self-organizing teams
Regular team reflection: self-improvement
Look at the customer value from customer’s perspective
Identify value stream > Visualize your workflow
Optimize the flow. Pull system.
Continuous improvement
Culture of self-responsibility. Mission Ctrl. vs. Cmd & Ctrl.
Leaderships is service to the employee
Open information and feedback processes
Waste reduction. Focus on value
Cross-functional teams
It’s about the people
Learning Org. Build/Measure/Learn. Validated learning
Sustainability
High people awareness
Lean
Agile
Cloud
Automation
Continuous Integration
Continuous Deployment
Continuous Delivery
Configuration Management
Devops
Automation
Self-Healing
Scalability
On-demand self-service
Pay as you go
Satisfy the customer!
Early and continuous delivery of valuable software.
Welcome changing requirements
Integrate business people and developers changing requirements
Trust a motivated team to get the job done
Provide the required work environment and support
Working software is the primary measure of progress
Agile processes promote sustainable development
Sponsors, devs and users are able to keep the pace
Continuous attention to technical and design excellence
Simplicity. Maximizing the amount of work done
Best work results come from self-organizing teams
Regular team reflection: self-improvement
Look at the customer value from customer’s perspective
Identify value stream > Visualize your workflow
Optimize the flow. Pull system.
Continuous improvement
Culture of self-responsibility. Mission Ctrl. vs. Cmd & Ctrl.
Leaderships is service to the employee
Open information and feedback processes
Waste reduction. Focus on value
Cross-functional teams
It’s about the people
Learning Org. Build/Measure/Learn. Validated learning
Sustainability
Feedback, Learning & Adoption
Lean
Agile
Cloud
Automation
Continuous Integration
Continuous Deployment
Continuous Delivery
Configuration Management
Devops
Automation
Self-Healing
Scalability
On-demand self-service
Pay as you go
Satisfy the customer!
Early and continuous delivery of valuable software.
Welcome changing requirements
Integrate business people and developers changing requirements
Trust a motivated team to get the job done
Provide the required work environment and support
Working software is the primary measure of progress
Agile processes promote sustainable development
Sponsors, devs and users are able to keep the pace
Continuous attention to technical and design excellence
Simplicity. Maximizing the amount of work done
Best work results come from self-organizing teams
Regular team reflection: self-improvement
Look at the customer value from customer’s perspective
Identify value stream > Visualize your workflow
Optimize the flow. Pull system.
Continuous improvement
Culture of self-responsibility. Mission Ctrl. vs. Cmd & Ctrl.
Leaderships is service to the employee
Open information and feedback processes
Waste reduction. Focus on value
Cross-functional teams
It’s about the people
Learning Org. Build/Measure/Learn. Validated learning
Sustainability
Efficiency and Productivity
Lean
Agile
Cloud
Automation
Continuous Integration
Continuous Deployment
Continuous Delivery
Configuration Management
Devops
Automation
Self-Healing
Scalability
On-demand self-service
Pay as you go
Satisfy the customer!
Early and continuous delivery of valuable software.
Welcome changing requirements
Integrate business people and developers changing requirements
Trust a motivated team to get the job done
Provide the required work environment and support
Working software is the primary measure of progress
Agile processes promote sustainable development
Sponsors, devs and users are able to keep the pace
Continuous attention to technical and design excellence
Simplicity. Maximizing the amount of work done
Best work results come from self-organizing teams
Regular team reflection: self-improvement
Look at the customer value from customer’s perspective
Identify value stream > Visualize your workflow
Optimize the flow. Pull system.
Continuous improvement
Culture of self-responsibility. Mission Ctrl. vs. Cmd & Ctrl.
Leaderships is service to the employee
Open information and feedback processes
Waste reduction. Focus on value
Cross-functional teams
It’s about the people
Learning Org. Build/Measure/Learn. Validated learning
Sustainability
Cloud Foundry
Lean
Agile
Cloud
Automation
Continuous Integration
Continuous Deployment
Continuous Delivery
Configuration Management
Devops
Automation
Self-Healing
Scalability
On-demand self-service
Pay as you go
Satisfy the customer!
Early and continuous delivery of valuable software.
Welcome changing requirements
Integrate business people and developers changing requirements
Trust a motivated team to get the job done
Provide the required work environment and support
Working software is the primary measure of progress
Agile processes promote sustainable development
Sponsors, devs and users are able to keep the pace
Continuous attention to technical and design excellence
Simplicity. Maximizing the amount of work done
Best work results come from self-organizing teams
Regular team reflection: self-improvement
Look at the customer value from customer’s perspective
Identify value stream > Visualize your workflow
Optimize the flow. Pull system.
Continuous improvement
Culture of self-responsibility. Mission Ctrl. vs. Cmd & Ctrl.
Leaderships is service to the employee
Open information and feedback processes
Waste reduction. Focus on value
Cross-functional teams
It’s about the people
Learning Org. Build/Measure/Learn. Validated learning
Sustainability
When approached with the right
mindset and methodology
Cloud Foundry can boost
your productivity 

by living lean and agile values.
Ways to approach a
Digital Transformation
Culture
Methodology
Technology
Dimensions of a

Digital Transformation
People
Processes & Habits
Languages, Frameworks, …
What you want to change
What you have 

to influence
Culture
Methodology
Technology
Transformation Choices
People
Processes & Habits
Languages, Frameworks, …
Educate or hire.
Change or bootstrap.
Cannibalization
vs.
Transformation
Transforming an existing
Organization
Transformation
Digital Transformation
Awareness ✅
Customer
Division A
Product Management
Software Development
Software Operations
C-Level Management
…
Disruptive Stack
Blueprint
Lean Agile
Cloud
Transformation
Digital Transformation
Awareness ✅
Customer
Division A
Product Management
Software Development
Software Operations
C-Level Management
…
Disruptive Stack
Blueprint
Lean Agile
Cloud
Transformation
Digital Transformation
Awareness ✅
Customer
Division A
Product Management
Software Development
C-Level Management
…
Disruptive Stack
Blueprint
Lean Agile
Cloud
Software Operations
Transformation
Software Operations
Beware of anti-patterns:
The Waterscrumfall
Classic Value Chain
Management
Product
Management
Development
Operations
💡
Classic Value Chain
Management
Product
Management
Development
Operations
💾
Classic Value Chain
Management
Product
Management
Development
Operations
💾
That’s the Theory
Classic Value Chain
Management
Product
Management
Development
Operations
💡
Classic Value Chain
Management
Product
Management
Development
Operations
💡 💡💡
What to do with these ideas?
Ignore recent learning?
Classic Value Chain
Management
Product
Management
Development
Operations
💡 💡💡
Ignore recent learning?
Adding iterative development
helps but doesn’t fix the entire problem.
Classic Value Chain
Management
Product
Management
Development
Operations
💡
Classic Value Chain
Management
Product
Management
Development
Operations
📄
Classic Value Chain
Management
Product
Management
Development
Operations
📄
Classic Value Chain
Management
Product
Management
Development
Operations
📄 💾
Classic Value Chain
Management
Product
Management
Development
Operations
📄 💾
Waterfall
Scrum
= Waterscrumfall
• Antipattern
• = Sequential, directed, one-way processes
before and after an „agile development“
phase of the value chain
• Software engineering maybe slightly
improved
Waterscrumfall
This is not lean.
This is not XP.
This is not agile.
Classic Value Chain
Management
Product
Management
Development
Operations
💡
Classic Value Chain
Management
Product
Management
Development
Operations
💡 💡 💡💡
💡 💡 💡💡 💡 💡 💡
💡
Learning happens 

all along the way.
Embrace learning along your entire
value chain 

by working with iterations and allow
feedback to change your original plan!
The Lean Engine
of a Learning Organization
Build
Measure
Learn
The Lean Engine
Build
Measure
Learn
product/
market fit
The Lean Engine
Measure
Learn
Build
DEV OP
Measure
Learn
Build
DEV OP
Tested and evaluated
against the actual customer.
To avoid a waterscrumfall…
…the entire value chain needs
transformation.
Questions?
@fischerjulian
@anynines
Comments?
Thank you.
@fischerjulian
@anynines

Digital Transformation Case Study