Digital Storytelling for Impact

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Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they’re strategically planned, creatively crafted and designed to achieve measurable outcomes. So once you have the right story, how can you make the most of it across social media, web, and email? In this session, RJ Bee, the Senior Vice President of Hattaway Communications, explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.

Social Media

What We’ll Cover
Key Takeaways from Research with Storytelling & Digital Experts
Introduction to Hatch for Good
Discussion of Storytelling for Impact
Join the Discussion: #SM4NP

TECHNOLOGY
Storytelling Research
MEDIA ENTERTAINMENT
ACADEMIA BRANDING SOCIAL IMPACT ORGANIZATIONS
GOVERNMENT

Strategy Capacity Content Platforms Evaluation
Five Pillars of
Digital Storytelling

THIS PRESENTATION, THE METHODOLOGIES AND SAMPLES CONTAINED HEREIN ARE THE INTELLECTUAL PROPERTY OF HATTAWAY COMMUNICATIONS, INC. COPYRIGHT © 2013 ALL RIGHTS
RESERVED.
QUESTIONS?
RJ Bee
Senior Vice President
9

Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them.

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