This document discusses the digital skills challenges faced by international headquarters in Brussels and opportunities offered by the internet. It outlines Manuel Pueyo's methodology of civic creativity which involves absorbing skills from creative individuals. Key challenges include short attention spans, passive networks, bringing the EU closer to citizens, and mediocre website design. Solutions proposed include using creativity and storytelling across social media, tools to improve community management, and combining digital and offline citizen engagement. Manuel offers expertise in web, mobile and emerging channels and experience working for various companies.