Automobile industry is changing drastically with latest
Technology importing and exporting is a big trend in
Competitive pricing is the major part of automobile
industry which drives pricing of automobiles.
R & D is key to success
industry is going
to explode with
Nature of automobile industry
Countries development levels directly influencing
Individual income levels influencing purchasing power
Political environment of the individual country.
Regulatory bodies and laws related to productions,
development and marketing in automobile industry.
Trade and tariff policies of individual country.
Changes in technological environment especially in
product design and development.
Changing life style of individuals and interest groups.
Competition from local players at country level .
trade and traffic
polices are major
Influencing factors of automobile industry
Brand value and life cycle of
More consumer choices at affordable
Advanced R & D in product development
and technology updates.
Eco Friendly & Fuel efficiency technology
High production cost.
Less serving stations for services.
Huge logistic management.
Huge inventory cost
Scarcity of fuels – which gives a chance
to fuel efficiency cars.
Open markets in developing countries.
Global view on Eco Friendly and Hybrid
Technological needs of individual
Interest groups across world.
Lower income level groups across world.
National and international economical
Tax and tariffs while importing &
Competitors in global & local markets.
Increase of raw material and labor cost
Scarcity of Fuels.
SWOT analysis of automobile industry
China and the US are largest automobile markets
Toyota,Volkswagen and General Motors are the top
listed automobile marketers globally.
Bosch, Continental, Denso and Bridgestone are the top
Automobile industry is going to be double by 2018 in
developing countries like “India”.
Global sales of passenger cars going to hit 80 million
vehicles in 2014.
72.23 million cars are sold till Feb 2014 from 1999.
industry is going
to be doubles it
market share by
Global insights of automobile industry
Global automobile selling’s will be increased by 3.5% to
5% by end of financial year 2014.
Shipment of automobiles going to explode at an annual
rate of 10% and reaches 40 millions units by end of 2018
Automatic transmission car production is about 28.46 in
2014 and 28.65 by 2015
Basic car will be huge market by 2020 and having share
of 70% of market
Hybrid cars will be next biggest market by 2020, with
20% of total market share.
Electronic cars will have 8% of total market share.
Luxury car segment will hold 2% of market share by end
& hybrid cars are
being new bigger
Forecast of automobile industry
R&D playing key role in technology updates, especially
in designing and developing of energy efficiency
Global R & D in automobile industry investing 5% to 8%
to total market spent.
The Department for Business, Innovation & Skills (BIS)
Supports organizations for developing eco friendly
Developing countries are next big markets for
Basic model cars are the bigger market in near future,
Global harmonization and economies of scale are also
key source for growth of automobile industry.
R&D for Eco
which is going to
Key notes in automobiles
New global regulations are supporting high-end safety
and eco friendly automobiles rather than regular
Industries implementing Fuel Efficiency to their
automobiles, to capture upcoming markets of world
Hybrid vehicles are current trends with digital
technology in every technical aspects.
Diesel powered vehicles are most selling and now it is
moving to two wheel segments.
Electric vehicles will be playing major role.
Digital technologies are primary source of success in
Fuel Efficiency ,
Eco Friendly and
tech trends in
Technology trends in automobile
Automobile industry adopted online marketing and
influencing prospective customers to increase sales.
Online marketing is acting as primary source of sale
and in building brand.
Approximately 60% of sales coming from digital
Digital Marketing Era in Automobile Industry
Almost 60% of
Brand building through social channels.
Building direct relations with
prospective users through CRM.
Directly communication about vehicles
features through videos and other
Affordability of marketing campaigns
Instant reach about new vehicles.
Quick support and services
No direct sales through online.
Need another department to follow up
leads comes from online channels.
Need to depends upon review from
• User behavior about vehicles through
Big trends in social media and smart
Open global markets for marketing and
Negative voices in social channels.
Early players who already adopted
Data hacking .
SWOT analysis of online marketing for automobile Industry
60% to 70% of people utilizing online for vehicle info.
Globally 30% to 40% of total marketing spend in
automobiles is through online.
Globally automobile advertising spends growing at
Auto manufacturers & dealers suppose to spend $32.8
billion on online advertising in 2014.
Digital marketing spends in automobile
number of sales
Digital marketing channels are being used based on
demographics and interest groups.
Paid search ads are being primary source to reach
prospective user as per their interests.
Mobile advertising is growing to target individuals.
Social channels, especially Facebook andYoutube are
primary source of branding.
Review, user experience are influencing buying
behavior and improving online engagement about
Big data is for better segmentation of markets and to
target them individually.
Digital marketing trends in automobile
Data and insights
are being source
Big change in user behavior in checking information
about vehicles, especially online.
Technology adaptation by individuals.
Mobiles, tabs are being source of information’s.
Smart apps, reviews, ratings available online directly
influencing online marketing spends.
Branding value of vehicle over social channels.
Loyalty and advocacy:Good vs. bad conversation
affect’s brand preferences and purchasing experience.
Influencing factors of online marketing
number of sales
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