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Digital Rights
Management
in Turkish Online
Music Sector
Assistant Prof. Dr. Osman Köroğlu
Prof. Dr. Özhan Tıngoy
AGENDA
 INTRODUCTION (slide 1)
 DRM IN THE WORLD (5)
 DRM IN TURKISH ONLINE MUSIC SECTOR (7)
 SOME TURKISH WEBSITES THAT USE DRM
FOR MUSIC SELLING (9)
 CONCLUSION (slide 18)
INTRODUCTION
 Digital rights management (DRM): Media
access control technologies.
 It is for:
 Hardware manufacturers,
 publishers,
 copyright holders
 individuals
 to limit the use of digital content and devices.
INTRODUCTION

DRM ≠ Serials, key files, passwords.
 Sony, Amazon, Apple, Microsoft, AOL, BBC.
 DRM prevents access, copying or
conversion to other formats.
 Technological & legal infrastructures and
business models are important.
DRM IN THE WORLD
 Illegal sharing and distribution of digital
music products in online media, caused
the establishment of inter-institutional
cooperation for DRM.
 Turkey: music producers work together
with the trade associations and
technology companies.
DRM IN THE WORLD
 Common business models:
 À la carte: Users may choose the type of
music or artists and purchase the products
they want.
 Subscription: Daily, weekly, monthly
subscription is provided for users.
 Ad Supported and Social Network Business
Models: Promotion of music.
DRM IN
TURKISH ONLINE MUSIC SECTOR
 Music Performers: composers, songwriters,
arrengers.
 MESAM (Musical Work Owners’ Society of
Turkey),
 MSG (Musical Work Owners Group),
 MUYORBIR (Music Performers Union)
DRM IN
TURKISH ONLINE MUSIC SECTOR
 Music Producers: A person or institution.
 MUYAP (Turkish Phonographic Industry Society) has a
digital music platform project.
 Manufacturers: R&D, graphic designers, DVD/CD/tape
printing facilities.
 Distributors: 1. Wholesale 2. Digital (via MUYAP).
 Music Consumers: Prosumers.
 Media.
SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 PowerClub: (January 2006-August 2010),
Powerclub.com.tr
 1.5 million registered users,
 WMA-formatted songs,
 a virtual currency named PowerPara.
SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 Kavun: Kavun.mynet.com
 5 million registered users,
 Once: membership to listen to unlimited
music
 Now: unlimited music for everyone
without membership.
SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 Sen Dinle: (2008-2009) Sendinle.com
 To create your own radio, listen and
share.
 Free of charge at first
 Business model: Subscription and
advertising
SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 TTnet Muzik: TTnetmuzik.com.tr
 TTnet is an internet service provider,
 TTNet ADSL users may subscribe,
 Promotions to its ADSL subscribers.
SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 Muzik.Net (2009-2011)
 Subscription based service
 Share music lists, edit their profiles, listen or
download music.
SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 Mplay: Mplay.com.tr
 Offers users a Karaoke platform as a first
service of its kind it Turkey.
SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 MTV Turkey: mtv.com.tr
 Part of international MTV group,
 Subscription based service,
SOME TURKISH WEBSITES THAT
USE DRM FOR MUSIC SELLING
 Alternative online or mobile legal digital music venues in Turkey:
 Avea,
 Turkcell,
 Vodafone,
 Coke’N Music,
 Muzik icin Efes,
 Ovi Music,
 Ovi Music Unlimited,
 YouTube.
CONCLUSION
 In Turkish online music sector, performers and record
producers are most effective groups.
 Personalized product delivery via obtaining consumers’
personal information is not observed.
 Online music consumers are turning to illegal content.
 Legal music business models focused on letting users listen
freely, generating revenue from advertising and
sponsorship.
THANK YOU FOR LISTENING.
ANY QUESTIONS?
?

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Digital rights management in Turkish online music sector

  • 1. Digital Rights Management in Turkish Online Music Sector Assistant Prof. Dr. Osman Köroğlu Prof. Dr. Özhan Tıngoy
  • 2. AGENDA  INTRODUCTION (slide 1)  DRM IN THE WORLD (5)  DRM IN TURKISH ONLINE MUSIC SECTOR (7)  SOME TURKISH WEBSITES THAT USE DRM FOR MUSIC SELLING (9)  CONCLUSION (slide 18)
  • 3. INTRODUCTION  Digital rights management (DRM): Media access control technologies.  It is for:  Hardware manufacturers,  publishers,  copyright holders  individuals  to limit the use of digital content and devices.
  • 4. INTRODUCTION  DRM ≠ Serials, key files, passwords.  Sony, Amazon, Apple, Microsoft, AOL, BBC.  DRM prevents access, copying or conversion to other formats.  Technological & legal infrastructures and business models are important.
  • 5. DRM IN THE WORLD  Illegal sharing and distribution of digital music products in online media, caused the establishment of inter-institutional cooperation for DRM.  Turkey: music producers work together with the trade associations and technology companies.
  • 6. DRM IN THE WORLD  Common business models:  À la carte: Users may choose the type of music or artists and purchase the products they want.  Subscription: Daily, weekly, monthly subscription is provided for users.  Ad Supported and Social Network Business Models: Promotion of music.
  • 7. DRM IN TURKISH ONLINE MUSIC SECTOR  Music Performers: composers, songwriters, arrengers.  MESAM (Musical Work Owners’ Society of Turkey),  MSG (Musical Work Owners Group),  MUYORBIR (Music Performers Union)
  • 8. DRM IN TURKISH ONLINE MUSIC SECTOR  Music Producers: A person or institution.  MUYAP (Turkish Phonographic Industry Society) has a digital music platform project.  Manufacturers: R&D, graphic designers, DVD/CD/tape printing facilities.  Distributors: 1. Wholesale 2. Digital (via MUYAP).  Music Consumers: Prosumers.  Media.
  • 9. SOME TURKISH WEBSITES THAT USE DRM FOR MUSIC SELLING  PowerClub: (January 2006-August 2010), Powerclub.com.tr  1.5 million registered users,  WMA-formatted songs,  a virtual currency named PowerPara.
  • 10. SOME TURKISH WEBSITES THAT USE DRM FOR MUSIC SELLING  Kavun: Kavun.mynet.com  5 million registered users,  Once: membership to listen to unlimited music  Now: unlimited music for everyone without membership.
  • 11. SOME TURKISH WEBSITES THAT USE DRM FOR MUSIC SELLING  Sen Dinle: (2008-2009) Sendinle.com  To create your own radio, listen and share.  Free of charge at first  Business model: Subscription and advertising
  • 12. SOME TURKISH WEBSITES THAT USE DRM FOR MUSIC SELLING  TTnet Muzik: TTnetmuzik.com.tr  TTnet is an internet service provider,  TTNet ADSL users may subscribe,  Promotions to its ADSL subscribers.
  • 13. SOME TURKISH WEBSITES THAT USE DRM FOR MUSIC SELLING  Muzik.Net (2009-2011)  Subscription based service  Share music lists, edit their profiles, listen or download music.
  • 14. SOME TURKISH WEBSITES THAT USE DRM FOR MUSIC SELLING  Mplay: Mplay.com.tr  Offers users a Karaoke platform as a first service of its kind it Turkey.
  • 15. SOME TURKISH WEBSITES THAT USE DRM FOR MUSIC SELLING  MTV Turkey: mtv.com.tr  Part of international MTV group,  Subscription based service,
  • 16. SOME TURKISH WEBSITES THAT USE DRM FOR MUSIC SELLING  Alternative online or mobile legal digital music venues in Turkey:  Avea,  Turkcell,  Vodafone,  Coke’N Music,  Muzik icin Efes,  Ovi Music,  Ovi Music Unlimited,  YouTube.
  • 17. CONCLUSION  In Turkish online music sector, performers and record producers are most effective groups.  Personalized product delivery via obtaining consumers’ personal information is not observed.  Online music consumers are turning to illegal content.  Legal music business models focused on letting users listen freely, generating revenue from advertising and sponsorship.
  • 18. THANK YOU FOR LISTENING. ANY QUESTIONS? ?

Editor's Notes

  1. <number> 12.10.2011