My creative portfolio 2020.

1. intro | projects | typography | illustrations | sketches | interactive
Portfolio
2017 jasond
fernandez
I support company drive forward,
increase productivity and engage
team creativity!

2. intro projects | typography | illustrations | sketches | interactive
W Hotel Book. Goal: To create fresh
editorial layouts for travelers, memo-
rable and would look forward to going
away to relax.
Solution: Simplicity and modernity
using sans-serif font and smart use of
white spaces was my approcah with a
collaborating design partner.

3. intro projects | typography | illustrations | sketches | interactive
Husky Portable Tool. Goal: Showcase tool’s
versatility into the overall brochure concept .
Solution: Multi-purpose tool using multi-
angled shots; feature its function but not
compromising its total form, 2015.

4. A
tthe
A
cadem
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ofA
rtU
niversity,you
w
illbe
learning
directly
from
professionalartists
and
designers.The
A
cadem
y
actively
recruits
the
top
nam
es
ofthe
artand
design
industries
to
teach
here,choosing
renow
ned
professionals
w
ho
also
have
a
passion
forteaching.The
A
cadem
y
is
com
m
itted
to
m
aking
sure
that
you
are
being
taughtand
m
entored
by
the
besttalentyourchosen
field
has
to
offer.W
e
guarantee
you’ve
neverhad
teachers
like
this.
Lissitzky,El
Pineles,C
ipe
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apf,H
erm
ann
C
reative.Interactive.Flexible.A
A
U
O
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Education
offers
flexible
and
innovative
program
s
to
help
you
m
ake
the
m
ostofyourcreative
abilities.O
urclasses
are
taught
by
industry
professionals,and
are
m
ultim
edia
rich.If
you
are
interested
in
undergraduate
orgraduate
degree
program
s,orifyou
sim
ply
w
antto
take
a
few
artclasses,
learn
m
ore
aboutonline
classes
today!
Brodovitch, Alexey
You’re
Invited!
intro projects | typography | illustrations | sketches | interactive
University Flyer. A supporting school
admission material design proposal
along with the kiosk project.

5. intro projects | typography | illustrations | sketches | interactive
Mohammed AlGethami & Sons, client.
The final logo piece chosen by client one
of their real estate businesses

6. intro projects | typography | illustrations | sketches | interactive
Rami Al Gethami, client. The final
logo piece chosen by client one of
their real estate businesses, 2017.

7. intro projects | typography | illustrations | sketches | interactive
Gum. Visual challenge book made to
see an object in 50 ways, 2015.

8. intro | projects | typography | illustrations | sketches | interactive
Type Composition. Final Pieces
from raw ideation to endless
iterations, 2014.

9. intro | projects | typography | illustrations | sketches | interactive
Type. Typography exploration on form,
color, composition and balance, 2015.

10. intro | projects | typography | illustrations | sketches | interactive
Rockport Poster. Comped image
using black markers and blenders for
an advertising campaign, 2014.

11. intro | projects | typography | illustrations | sketches | interactive
Estée Lauder Bottle. Comped the
art piece using markers and gouche
paint, 2016

12. intro | projects | typography | illustrations | sketches | interactive
Couch. Pen stenciling exercise
done at a coffee shop, 2012.

13. intro | projects | typography | illustrations | sketches | interactive
Doodling. Scribbling whenever,
wherever, whatever…

14. intro | projects | typography | illustrations | sketches | interactive
Domino Magazine. Moodboard of a
monthly publication for web design
layouts, 2015.

15. intro | projects | typography | illustrations | sketches | interactive
Kiosk Case Study. My design process
proposal for an interactive school
admission kiosks, 2014.