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Social media summit presentation michele grassi


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Michele Grassi, General Director, Enel Energie și Enel Energie Muntenia

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Social media summit presentation michele grassi

  1. 1. Digitalization in the energy field Social Media Summit March 1st - 2017
  2. 2. The bigger picture 2 #energy #digital #innovation
  3. 3. Unified Enel Beacon New
  4. 4. New Functionalities Dedicated Quote Builder Live Chat Social Media Integration Mobile Responsive Redesigned FAQ Section Web Shop Integration VAS Up Selling Power outage Signaling System
  5. 5. MyEnel
  6. 6. Enel in Social Media dedicated Market Customer Care team for Facebook requests Since March 2015, a team of 5 people (1 per day) has the main focus on answering the messages received via Facebook We receive an average of 300 messages and comments per month and more than 80% are solved online The Enel Romania Facebook page is rated as very responsive more than 37 k followers active since 2011 one of the most active brands in the energy sector Active also on
  7. 7. Smart homes Smart cities Virtual Reality E-mobility Next Steps Digital electricians
  8. 8. Speaking of VR
  9. 9. Thank you!