2. Growing Demand for Social Media Chatbot Communication
Nobody wants to waste time engaging with a company’s customer care department through generic
electronic communications. When people hear about chatbots, this is likely the first thought that
comes to mind. Fortunately, chatbots in 2022 and beyond aren’t here to waste people’s time, but
rather to provide faster resolutions. Chatbots powered by AI can accurately interpret your
questions and problems and provide you with the finest solutions in seconds.
3. Social Listening Will Become a Crucial Business Strategy
Of sure, 2020 will be an especially difficult year. With so many people spending more time
online, it’s more important than ever for marketers to make sure their advertising and
messaging fit the tone, attitudes, and values of their target customers. Brands that take the
time to listen and pause can join the conversation with much-appreciated, amusing posts.
4. Commerce via social media platforms
The new growing marketplace across social media platforms is something highly vital and trending on the internet.
Everyone making money is directly or indirectly involved with the internet’s little social media platform generated online
marketplace, from locals to multinational giants, from individuals to big shot companies. These markets are accessible to the
public, with free entry and exit and simple access. Social media platforms are becoming an integral aspect of commerce and
trade, providing a win-win situation for both vendors and customers. Social media commerce is a hot new trend in social
media marketing, and it works well after a target audience has been created.
5. Live streams will remain popular
Many businesses went digital to maintain social distance and prevent the spread of COVID-
19 during the worldwide health crisis of 2020. Live concerts became live broadcasts of artists
playing from their homes, while face-to-face meetings became Zoom conferences. As a
result, the adoption of live streaming features on social media has increased. Messages and
live broadcasting on Facebook skyrocketed, especially in COVID-19 hotspots like Italy. In
just a week, for example, the number of views on Instagram and Facebook Live doubled.
People have grown accustomed to being able to connect with businesses live without ever
leaving their homes, and this situation will continue to evolve in 2021. As a result, live
streaming will continue to gain traction and should be included in your social media
marketing approach.
6. Virtual reality will become more popular on social media & Augmented reality as a media trend
Augmented Reality (AR) and Virtual Reality (VR) are current social media trends in 2022, as
brands try to offer an exciting user experience. Many e-commerce businesses have adapted to AR-
powered shopping, allowing customers to try on things before buying them. This will assist
customers in making informed purchasing selections prior to making a purchase. Users may try on
hundreds of various filters to take images, create videos, and share them across platforms like
Snapchat, Instagram, and Facebook, including altering profile pictures with business logos or
mascots.