Digital marketing encompasses promoting products or services using digital technologies, primarily on the internet. Key components include SEO for optimizing website rankings, social media marketing for customer engagement, email marketing for direct communication, content creation for generating valuable content, web design for organizing website content, and display advertising for driving traffic and sales. Each component plays a crucial role in effectively reaching and connecting with target audiences.

1. DIGITAL
MARKETING
• Digital Marketing is an
umbrella term for the
marketing of products or
services using digital
technologies, mainly on
the Internet , but also
including mobile phones,
display advertising, and
other digital medium.

2. Types of Digital
Marketing

3. What is SEO ?
• SEO stands for Search Engine Optimization
and is a marketing technique focused on
optimizing your website to get it to rank as
the number one result on search engine
results pages.

4. SOCIAL MEDIA MARKETING
• Social media marketing is the practice of using social media platforms and tools
to promote a business and connect with existing and potential customers .

5. Email Marketing ?
• Email marketing is a powerful
marketing channel, a form of
direct marketing as well as
digital marketing, that uses
email to promote your
business’s products or
services.
• It can help make your
customers aware of your
latest items or offers by
integrating it into your
marketing automation efforts.

6. CONTENT CREATION ?
• Content Creation is the process of conducting research,
generating strategic ideas, crafting those ideas into high-
value collateral and then promoting those pieces to a
target audience
• A top-level view of a content creator’s day might include
making videos, editing videos, engaging on social media,
writing blog posts, creating TikTok videos, and more.

7. Web
Designi
ng?
 Web design is the art of
planning and arranging
content on a website so that
it can be shared and
accessed online with the
world.

8. Display
Advertising?
• Display advertising is a popular tool that
digital marketers use to increase sales,
generate leads and drive website traffic.