digital marketing ppt

1. Digital
Marketing
The process of promoting products or
services using digital channels like
search engines, social media, email,
websites, and mobile apps. It leverages
technology and online platforms to
connect with customers effectively.

2. Improve website
ranking on Google to
get free (organic) traffic.
Search Engine Optimization
(SEO)
Paid ads on search
engines like Google Ads
(PPC campaigns).
Search Engine Marketing
(SEM)
TYPES OF
DIGITAL MARKETING

3. Promoting content via
platforms like Facebook,
Instagram, LinkedIn.
Social Media Marketing
(SMM)
Creating valuable
content (blogs, videos,
infographics) to attract
audience.
Content Marketing
(CM)
TYPES OF
DIGITAL MARKETING

4. Sending promotional
emails to nurture leads
and retain customers.
Email Marketing
(EM)
Partnering with others
who promote your
product and earn
commission.
Affiliate Marketing
(AM)
TYPES OF
DIGITAL MARKETING

5. Collaborating with
influencers to promote
products to their
audience.
Influencer Marketing
(IM)
Using SMS, app
notifications, and
mobile-optimized
content
Mobile Marketing
(MM)
TYPES OF
DIGITAL MARKETING

6. Thank
You
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