Digital Marketing Trends 2014
10 Digital Marketing Trends for 2014: Content is a king – regular, interesting and personalized. Search marketing is still #1 tool to invest in. Google+ will help to get better ranking. “Mobile optimized” is a must. “Designed for mobile” is recommended! E-mail is not dead! E-mail with social sharing will rock! Pictures, pictures, pictures – use everywhere but choose different types depending on the platform. Video consumption will still grow thus create many for your brands. Remember - the crisper the better. Real-time Marketing in action – Social Marketers must act and react according to current needs and situations. Hashtags will become a leading search tool. Increase in geo-targeting and location-based services. Micro data will matter! User Experience under investigation – websites, e-mail, blogs, etc. need to go through optimization!
