Digital marketing trends include relying less on Google and optimizing for search engines and social media. Social media conversion is increasing in importance for ecommerce and lead generation. More payment methods are emerging while paid advertising continues to grow. Content creation and conversion optimization can provide high returns. Growth hacking will also continue to evolve.

1. Digital Marketing Trend

2. 1.Stop Relying On Google-
•Google is one basket, but it doesn’t deserve.
•Marketers should take heed.
•Search engine optimization is important.
•Searcher can accomplish her goal through
more means than just Google.

3. 2.Social conversion is
coming-
•Enough has been said about the power of
social networks.
•For ecommerce and lead generation sites.
•Social provides a growing opportunity to
improve conversion rates and gain new
conversion channels.

4. 3.Payment methods are on the
rise-
•Privacy issues are a mainstream concern
•It’s up to digital marketers to lead the way in
reassuring, educating, and coaching customers
through the transition.

5. 4.Paid advertising is here to
stay
Rising methods of organic/paid advertising
are entering into the marketing methods of
some brands, signaling a growing trend.

6. 5. Content creators are
more necessary than ever-
•The algorithm will change again and again.
•I’m referring, of course, to Google’s search
algorithm.
•search machine decides which content ranks
highest in the search engine results page
(SERPs).

7. 6. Conversion optimization
has high ROI-
The process pays off. Instead of paying big
bucks for ad placements and organic traffic,
marketers can instead funnel more of their
existing traffic into sales.

8. 7. Growth hacking will
continue to evolve-
•One of the most fascinating trends in 2015 is
the continued evolution of growth hacking.
•Growth hacking will continue to demonstrate
its indomitable power in the face of unlikely
odds.

9. Thank You
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